Published by EVBN, 2016, 36 pages
Executive Summary
Vietnam is considered to be one of the region’s most attractive markets for foreign investors with a steadily increasing GDP and booming foreign direct investment, a pattern which is forecasted to remain stable in the upcoming years. The nominal GDP in 2016 is estimated to reach €189.4 billion, recording a y-o-y growth rate of 6.2%. The country’s GDP is forecasted to attain €295.4 billion in 2020.
With a forecasted annual growth rate of 6% to 2020, the beverage industry in Vietnam is amongst the highest growth fast-moving consumer goods industries. Beverage consumption is estimated to reach 81.6 billion litres in 2016 with an outlook to reach 109 billion litres in 2020. Though receiving a humble compound annual growth rate (CAGR) of 3.5% until 2020, the beer sector in Vietnam is considered to have immense opportunities for investment as the country’s consumption is in the top 10 of Asian region and has a favourable per capita consumption at 42 litres in 2020. Wine and spirits and nonalcoholic drinks sectors are also forecasted to have an 8%- and 6.1%-CAGR respectively.
The country’s recent move to middle income level along with rising consumer affluence (GDP per capita is estimated to reach nearly €2,000 in 2016 and is forecasted to accelerate to over €2,800 in 2020) have accelerated the premiumisation momentum in the beverage industry. Vietnamese consumers are shifting towards consumption of beverages with higher value, creating gaps for penetration to upperclass beverage segments. Though both local and foreign players have attempted to act in response to this shift, overseas companies are currently at edge due to the favourability of using international brands of Vietnamese consumers.
Besides an improvement in demographic profile, it should be noted that Vietnamese consumers are the most health-conscious in Southeast Asia, calling for manufacturers to start rethinking market offerings which calibrate towards healthier product portfolio such as fruit juices or herbal teas. Ongoing development of the tourism industry and retailing network in Vietnam also act as catalysts for the growth of beverage industry as they create further demands for high-end drink segments as well as enhance the availability of beverage product lines via modern trade channels.
What is in the report
CHAPTER 1: VIET NAM OVERVIEW
Geo-demographics
Vietnam’s Economy
Structure of consumption expenditures
CHAPTER 2: OVERVIEW OF THE BEVERAGE INDUSTRY IN VIETNAM
Industry Overview
Non-alcoholic Drinks
Alcoholic Drinks
Market Trends
Key Growth Drivers
CHAPTER 3: COMPETITION ANALYSIS
Case study: Hanoi Liquor Joint Stock Company (Halico)
Case study: Carlsberg Vietnam
CHAPTER 4: CONSUMERS AND DISTRIBUTION
Profile of end consumer
Distribution channels
CHAPTER 5: REGULATORY AND LEGAL FRAMEWORK
Regulatory and Legal Framework
Market entry forms
Impact of the EU-Vietnam Free Trade Agreement (EVFTA)
© 2018 - EVBN is a project co-funded by the European Union
How can i load the report because i had register but seems not work. Thanks
Dear Thu, please let me know which email that you registered with? Normally when you register with us, there will be a confirmation link sent to your email (can be in spam). Once activated, you need to log in again and find the file to download. Regards
Thank for sharing
We are an Austrian Winery which exports into India and China and have interest for Vietnam to.
Hello Jahn, we provide support for companies in entering the Vietnam market through tailored B2B meetings, legal advice and many more. We can better assist your needs if you can email your questions to Ms. Ines Dagba: ines.dagba@evbn.org. Thank you and looking forward to your email!
Hi Hang
Please do me your favor to send me Vietnam’s beverage industry. Many thanks
Dear Trung, have you register your account on our website yet? Once you do, the report is free to download. Please note the link to verify your account might fall into spam so do check that. Hope this helps, if you still cannot download after that please let me know. Cheers!
Thank you for your sharing a lot.