The Lifestyle Trade Mission to Vietnam was successfully organized and conducted by the EU-Vietnam Business Network (EVBN) from October 26th to 30th 2015 in Hanoi and Ho Chi Minh City.

EVBN was proud to welcome for this Mission 11 companies from 6 different European Member States (Austria, France, Portugal, Italy, Belgium, United Kingdom), and various branches of the lifestyle and home decoration activity sector: never-seen before floor coverings, wall coverings, interior décor, tapestries, embroideries, exclusive furniture, luxury fake fur collections, etc. The diversity of companies added to the success of the Mission by enriching discussions and exchanges between the participants and with the Vietnamese B2B partners.

Feedback from participating companies during the Lifestyle Trade Mission

Taking part in the EU design trade mission organized by EVBN was a unique opportunity for our company to explore business opportunities in Vietnam and to discover more about the local culture and ways of doing business in a market that is fairly new to us. – Khadidja Thys (Sales Director, Umbrosa)

EVBN inspired us to visit an amazing, up and coming and boyant market. Although presently not an obvious destination for many Europen design companies, Vietnam offers great possibilities and a lot of potential in all interior sectors. The trip was extremely well organised, dynamic and productive thanks to the wonderful EVBN team. – E Yaschuk (Director, Meystyle)

I would like to thanks EVBN team for their great work. The meetings were very interesting and well targeted to My French Room companies. Both HCMC and Hanoi events were well organized, some of the meetings were a bit messed up due to Vietnamese prospects not showing up on time but that is not fault of EVBN, who did their best to accomodate extra meetings when available. We ended up meeting 23 companies instead of the 16 initially planned of the schedule (which is a great news !). I did manage to secure one order for one on my company on the next day meeting the prospect, so that should be good for the future. The hotels were well chosen, high quality and great service. Once again great work and thank you, we hope other ASEAN countries could have the same kind of event. – Benjamin Humblot (Export Manager, My French Room)

We would like to thank the companies here below for their participations and enthusiasm during the mission.

AMORIM REVESTIMENTOS, S.A. Portugal Flooring producers
ARREDOCLASSIC Italy Home furniture (medium high quality)
ART DE LYS France Textile Decorative
EVELYNE PRELONGE France Bedroom, fashion accessories, cushions, bedroom linen, table linen, carpets
GUARDA MARBLES & STONES SRL Italy Design and production of marbles, onyx and gemstone products for luxury bespoke projects
JOAO ANDRADE E SILVA Portugal Furniture Design, Interior design, architecture
SLEEPWELL KAUFFMANN GmBH Austria Bed linens, blankets, comforters, home textiles
MEYSTYLE UK Wallpaper, textiles
MY FRENCH ROOM France Ceramic ties, carpet, bathroom, fittings, fabrics
SCAVOLINI S.P.A. Italy Kitchens, bathrooms and living area
UMBROSA NV Belgium Sun shades, design parasols

Booklet cover

Booklet of the Lifestyle Trade Mission 

The Trade Mission offered different activities and events during the 4 days of the mission:

  •  An informative session with various experts as Mrs Miriam Garcia Ferrer (First Counsellor – Head of the Trade and Economic Affairs – EU Delegation to Vietnam), Mr David Hodkinson ( NOOR DESIGN – Design Director), Mrs Nguyen Thi Phuong Thao (EVBN Legal Consultant), Mr. Albert Franceskinj (FIDAL Asiattorneys – Partner) and Mrs Colette Flescher (ASEAN IPR HELPDESK – Project Manager). We do sincerely thank them for taking the time to share their knowledge to our participants and contributing to the success of our mission.
  • 2 full days of B2B matchmaking in Pullman Saigon Centre and Sofitel Plaza Hanoi with more than 120 meetings successfully organized along those 2 days of Business forum
  • A points of sales visits both in Hanoi and in Ho Chi Minh City with a visit of Nha Xinh’s showroom made by Mrs. Nguyen Thi Minh Nguyet, director of the company AKA Group
  • A networking lunch in Ho Chi Minh City and a networking dinner in Hanoi

This mission was a fantastic opportunity for European companies to have a better idea of the Vietnamese market and to meet new potential partners such as importers, distributors, retailers, interior designers, interior architects etc. This successful mission already led to orders from the local companies!