Why Trends Are Important for Brands | Xara Branding Hub

Trends are all about newness. Without newness, brands are like a lukewarm bath or a memory foam mattress — they may offer a pleasant ambiance, but they’re not engaging or have any depth to them. That’s why trends are a great opportunity to strengthen your brand story and get creative.

After all, the end result of any brand strategy is to keep the audience engaged and nurture brand loyalty. And following trends is a great way to achieve that. Let’s explore why trends are important for brands in more detail.

1. Trends Keep a Brand Fresh

Brand consistency is of the utmost importance, especially in our day and age when digital  marketing has become such a buzzword. But in the midst of all the changes and innovations brought on by digital marketing, it can be hard to keep a brand completely up to date.

The best way to ensure a brand is keeping up with the times is to embrace the latest digital trends and incorporate them into your branding strategy. They will ultimately add value to the brand story and help you stay top of mind with your audience.

Brand Spotlight:

One example of an always-fresh brand is Levi Strauss and its denim jeans. The company was founded in 1853 and has managed to appeal to generations of people ever since — all seeking that effortlessly cool look.

How is Levi staying on top of trends while also staying true to the brand itself? Well, one example would be the launch of the 5:01 Instagram fundraising concert series aimed at benefitting the arts and providing relief in the wake of the Covid-19 pandemic. It does not get any cooler than this, does it?