We Compared 12 Free Bulk Email Marketing Services to Help You Find the Right One for Your Business This 2023

Email has long been one of the most effective marketing channels for businesses of all sizes. But finding an email service provider that can keep up with the number of emails you need to send can be a challenge — especially if you don’t have much of a budget (or no budget at all). Sending bulk emails is important to reach large audiences with your newsletters, promotional emails, and basically just communicating with your list in general. But you don’t just want to send emails without being able to understand how those emails are performing, right? That’s why we’ve put together this list of free bulk email marketing services so you can compare the features and find the right one for your business.

Free Bulk Email Marketing Services Rated and Compared (2023):

What Is a Bulk Email Service?

A bulk email service is an email service capable of sending emails to a large number of recipients at once. Bulk emails are generally used for advertising or marketing campaigns as well as to send out updates to your email list. The types of emails you might send include newsletters, promotional emails, transactional emails, shipping notifications, reports, password resets, and more.

You need a reliable bulk email service provider to send emails at this volume because doing it from your own email server is likely to get you flagged as a spammer. Bulk email services are specifically built with large volumes of email in mind and know how to send your emails so your sender reputation remains intact and so you don’t find yourself on the wrong side of the email gods.

What to Look for in a Bulk Email Service

There are a few key features that you’ll want to look for in a bulk email service before committing:

Security and reliability
Email tracking
List management
Email design
Price

Security and Reliability

Security and reliability are hands down the most important feature to look for in your bulk email service. When you’re sending out a large volume of emails in a short amount of time, you need to be able to do it without triggering any spam filters. Your bulk email provider should give you the option to choose an SMTP server and use batching (sending emails out in smaller batches) to send out your bulk emails instead of sending them out all at once.

Email Tracking

Most bulk email services will give you at least some basic email tracking tools so you can check open and click rates, deliverability, and other common email marketing benchmarks and metrics. Some of the more powerful tools will offer in-depth analytics.

List Management

The bulk email service you choose should give you the option to add and manage your email marketing list. This includes features that will help you segment your list and keep your list clean and free from duplicates and inactive emails.

Email Design

Typically, a bulk email service isn’t going to include as many design options as the average email marketing service provider, but it should include at least some basic design tools. If there aren’t any design tools available, the platform should at least give you the option to import your own design or paste an HTML email template.

Price

Cost is going to be a factor for some businesses. On our list, we’ve included free bulk email marketing services that include additional features and functionality on their paid plans. No matter your budget, you’ll be able to find a bulk email marketing service for you on this list.

Free Bulk Email Marketing Services

As we mentioned, bulk email marketing services are used to send a large volume of emails via SMTP, API, or a web interface. These tools are generally less expensive than marketing email services, but that’s because they tend to have fewer bells and whistles. Here are over 10+ free bulk email marketing services we’re loving right now.

1. SMTP

SMTP

While SMTP doesn’t have a free plan, it does offer a very generous free trial of a month. It offers email delivery services at an affordable price that you can rely on, making it a must-have tool if you’ll be sending high-volume emails and a useful solution to have if you regularly need to send transactional emails.

💡 Features

Very fast delivery rates
A Reputation Defender to suppress invalid email addresses
Several transactional emails
Email list validation
Plug-and-play integration with marketing tools
Detailed reporting
Delivery consulting
Inbox placement management
IP reputation management
24/7 expert, in-house customer support
Managed onboarding

✔️ Pros and Cons

😊 Great reputation among mailbox providers
😊 Superior inbox delivery (delivery rate of 98%)
😩 No free plan and more expensive than other tools
😩 Cheapest plan doesn’t offer a dedicated IP
😩 Some users have complained about their cancelation process

💰 Pricing

Essential: $25 per month for up to 50,000 emails per month
Starter: $80 per month for up to 100,000 emails per month
Growth: $300 per month for up to 500,000 emails per month
Business: $500 per month for up to 1,000,000 emails per month

*It also includes an optional Reputation Defender add-on feature at 20% of the plan’s price.

SMTP

4.5 out of 5 stars

SMTP.com claims ISPs believe them to be one of the internet’s most reliable and trusted senders. They maintain an impeccable reputation among mailbox providers by proactively vetting out spam and maintaining high delivery rates. Their highly responsive infrastructure ensures virtually no latency and over 99% system uptime.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

4.3

Ease of Use

4.5

Support

4.6

Overall Score

4.5

Features & Pricing

Segmentation

List Management

Reputation Defender

SMTP Email API

Transactional emails

Managed email delivery

SMTP for developers

Geolocation

API Integrations

Activity Tracking

Email Management

Migration

Reporting & Analytics

Price starting at:$25

Pros and Cons

Ensures your emails aren’t mixed up with spam

Easy to set up

Helpful customer service

No free (or very cheap) plan for those with modest needs

Reporting not as in-depth as some competitors

Email-only – no recognition of SMS

Best for: Small to medium-sized businesses (SMBs), although also viable for larger companies

SMTP

4.5 out of 5 stars

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2. Sendinblue

Sendinblue

Sendinblue is a bulk email marketing service that includes automation, email templates, and more with a drag-and-drop interface. You can use it to segment your email marketing list based on demographics and interests and use that information, along with contact information, to personalize your email marketing. We especially like the send time optimization feature (available on higher-level paid plans) that lets you send your emails at just the right time for each contact.

💡 Features

Base features:

Email campaign designer (mobile-friendly designer)
Email template library
SMS marketing
Email and SMS personalization
Chat

Higher-level plan features:

A/B testing
Remove Sendinblue logo
Send time optimization
Landing page builder
Facebook Ads

✔️ Pros and Cons

😊 Great contact management, filtering, and segmentation
😊 Modern web-tracking and lead-scoring functionality
😊 Templates are nice looking and easy to use
😩 Transition between drag-and-drop and HTML isn’t great
😩 Might be hard to configure with dedicated IP
😩 CRM functions might be a bit limited

💰 Pricing

Free plan for unlimited contacts and up to 300 email sends per day
Lite: $25/month for up to 10,000
Premium: $65/month
Enterprise: By quote

4.4 out of 5 stars

Sendinblue helps businesses grow and build relationships through their marketing tools. Scale faster with marketing automation, email campaigns, and more.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

4.0

Ease of Use

4.6

Support

4.6

Overall Score

4.4

Features & Pricing

Segmentation

Email Marketing

SMS Marketing

Chat

Shared Inbox

CRM

Marketing Automation

Landing Pages

Signup Forms

Facebook Ads

Transaction Email

Price starting at:$25

Pros and Cons

Deliver time-sensitive information quickly

Advanced Automation included in freemium

Track all customer interactions on one platform

Support can be slow

Bad deliverability rate.

Limited freemium and lite plan.

Bad Drag and drop options.

Best for: Email marketing and marketing automation tools

4.4 out of 5 stars

Sendinblue helps businesses grow and build relationships through their marketing tools. Scale faster with marketing automation, email campaigns, and more.

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3. Omnisend

Omnisend

Omnisend‘s bulk email marketing services are perfect for eCommerce business owners and others. It includes preset automations, integrates with your shop to give you better customer targeting and key insights into shopping behavior, and offers multiple marketing channels (email, SSM, and MMS) so you can reach your customers wherever they are. Omnisend offers up a template library, automations, product analytics, and funnels with easy-to-use drag-and-drop control.

💡 Features

Library of templates
Customize emails to fit your brand — add products, dynamic discount codes, and save them as presets
Drag-and-drop editor
Dynamic discount codes
Automations Library has pre-built workflows
Drag-and-drop workflow editing
AI-driven customer analytics, segmentation, and insights
Customizable, TCPA, and GDPR compliant forms and automated messages
Aggregate sales and performance metrics as well as detailed campaign and automation reports
Omnichannel customer experience with email, SMS, and more channels in one platform
Migration tools
Multi-store accounts
Tons of integrations

✔️ Pros and Cons

😊 Product picker lets you add products to your emails easily
😊 Templates look great
😊 Great customer service
😊 Easy to track performance of newsletters and automations
😩 Can’t integrate multiple shops
😩 Monthly fees vary
😩 Email designers might find the templated system frustrating

💰 Pricing

Free plan for up to 500 emails/month
Standard: $16/month
Pro: $59/month

4.4 out of 5 stars

This all-in-one email marketing automation platform is focused around helping ecommerce companies grow. Omnisend makes it easy to create personalized emails and automate your email marketing to focus on converting visitors to customers.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

3.8

Ease of Use

4.7

Support

4.7

Overall Score

4.4

Features & Pricing

A/B Testing

Analytics/ROI Tracking

Customizable CTAs

Drip Campaigns

Dynamic Content

Landing Pages/Web Forms

Sales Intelligence

Segmentation

Social Marketing

Website Visitor Tracking

Email Marketing

Marketing Automation

SMS

Web push notifications

Popups & Forms

Reports

Audience sync for ads

Price starting at:$16

Pros and Cons

SMS marketing integration

Contact sync for ads

eCommerce integrations

No RSS feature limits blog connectivity in campaigns

Support can be slow

Unlimited email sends only offered in Pro plan

Best for: E-commerce marketers

4.4 out of 5 stars

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4. Elastic Email

Elastic Email

Elastic Email is a free bulk email marketing service that’s easy to use. You can manage your recipient list for each marketing campaign and the platform includes autoresponders. The platform also includes web forms that you can add to your emails as well as a WordPress plugin for the WordPress users out there. Since Elastic Email offers API access, you can integrate the platform with the apps you already use. In addition, Elastic Email allows for sub-accounts and includes A/X testing features.

💡 Features

Email designer or upload your own HTML email template
List management
Sending and scheduling options
Autoresponders
Unlimited web forms
Subscriber form WordPress plugin
Landing pages
Tags and custom fields
Segmentation functionality
Unlimited sub-accounts
Email automations and workflows
A/X testing
Detailed reporting
Email verification
24/7 support

✔️ Pros and Cons

😊 Web forms and landing pages for lead generation
😊 Less expensive than other options
😊 Tracking and dashboards have lots of info
😊 Great support
😩 Emails might end up in spam
😩 Reputation can drop quickly if you’re not using the platform correctly
😩 Some users reported that their accounts were closed for sending phishing emails

💰 Pricing

Free plan allows you to send up to 100 emails per day
Unlimited: $15/month for up to 5,000 contacts
Unlimited Pro: $50/month for up to 5,000 contacts
Email API: $0.10/1000 emails + $0.50/day
Email API Pro: $0.15/1000/emails + $1/day

5. Mailgun

Mailgun

Mailgun is another bulk email marketing service that has a robust API for sending, receiving, and tracking emails. It also offers SMTP integration for easy sending of bulk transactional emails, email validation in real-time, advanced email analytics, tracking engagement metrics, and more.

💡 Features

Base features:

Email APIs, SMTP relay, and webhooks
Suppression management
Email tracking and analytics
99.99% guaranteed uptime SLA
5 days of log retention (15 days with Growth, 30 days with Scale)
Detailed documentation
Limited 24/7 ticket support

Higher-level plan features:

Inbound email routing
1 dedicated IP (foundation 100k and up)
Email address validations
Inbox placement tests
1-day message retention (3-day with Growth, up to 7 days with Scale)

✔️ Pros and Cons

😊 Can set up alias emails without needing to set up new email accounts
😊 Easy to set up and use in WHM
😊 Clean and useful dashboard
😩 Not the easiest interface to customize messages
😩 More expensive compared to other bulk email marketing services
😩 Some users experienced downtime of system servers

💰 Pricing

Pay As You Grow: 5,000 free emails/month for three months, then pay only for what you send
Foundation: $35/month up to 50,000 emails (additional emails charged at $0.80/1000 emails)
Growth: $80/month up to 100,000 emails (additional emails charged at $0.80/1000 emails)
Scale: $90/month up to 100,000 emails (additional emails charged at $0.80/1000 emails)

6. Campaigner

Campaigner

Campaigner is a powerful tool for marketing automation and offers solutions for both email and SMS marketing. It offers a number of solutions, such as segmentation, geolocation, and localization, that let you create personalized, targeted campaigns. With Campaigner, you can build email and SMS automation workflows that can help you create more compelling campaigns.

This email marketing service also lets you nurture your contacts and turn them into loyal customers by sending customized messages that match your audience’s buying stage.

Despite its wealth of features for email marketing, there is one drawback. Campaigner doesn’t have a free version, but it does offer a free 30-day trial that lets you test drive its more than 60 advanced features.

💡 Features

Comes with Reputation Defender
Drag-and-drop workflow builder
Capability to expand marketing campaigns to include SMS
Conversion tracking
Multi-workflow enrollment
Hyper-personalized messages using custom fields, geolocation, purchase behavior, localization, dynamic content, and more
Schedule recurring campaigns
Access to autoresponders
Triggered campaigns
Native integration with Shopify and Magento
Integrates with Big Commerce and WooCommerce
Access to an advanced template management system, fully-functional media library, and powerful image editor
Robust reporting capabilities with contact reports, workflow reports, email campaign reports, and more
Social sharing capabilities
Compliance monitoring
Subscription management
Code editor for designing landing pages
Contact management solutions such as suppression lists and exclusion lists

✔️ Pros and Cons

😊 Generous 30-day full-featured trial (access to over 60 advanced features)
😊 Diverse array of features for email and SMS marketing
😊 Reputation Defender feature protects you against invalid or risky contacts
😊 Easy to use
😩 No free plan
😩 You need a credit card to avail of the free trial

💰 Pricing

Pricing for Campaigner is divided into two segments:

Email

Starter: from $59/month
eCommerce: from $79.95/month
Essential: from $179/month
Advanced: from $649/month
Campaigner also offers custom plans

Email and SMS Bundle

eCommerce: from $79.95/month
Starter: $104/month
Essential: $224/month
Advanced: $694/month
Custom Plans are also available for those that need more than 1,000 SMS sends

4.5 out of 5 stars

Campaigner helps you drive sales and revenue using advanced marketing automation, intuitive reporting, and powerful personalization through email and SMS. It even offers a version for eCommerce firms that features Shopify and Magento integration.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

4.4

Ease of Use

4.4

Support

4.6

Overall Score

4.5

Features & Pricing

Dynamic Content

Segmentation

Landing Pages

Email Templates

Automation Workflows

Conversion Tracking

Drag & Drop Builder

Reusable Content Blocks

Advanced Segmentation

Forms

Reputation Defender

Content Blocks

Geolocation

Conditional Content

Preference Management

Price starting at:$59

Pros and Cons

Lengthy free review period

Intuitive interface and user-friendly

Wide range of features

No forever-free plan for small users

Accessing the free trial isn’t always as simple as you’d expect

Template navigation can be challenging

Best for: Small to medium-sized businesses (SMBs), although also viable for larger companies

4.5 out of 5 stars

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7. Amazon SES

Amazon SES

Amazon SES is a bit complicated to get set up, but once that’s done, it’s an easy-to-use bulk email marketing service. It includes tons of features like tracking and mass mail. Amazon SES offers detailed reports so you can monitor the performance of your account, get anti-spam feedback, and track tons of email marketing metrics.

💡 Features

Multiple ways to send emails — the Amazon SES console, SMTP interface, and the Amazon SES API
Shared IP addresses are monitored to ensure high deliverability
Users can lease dedicated IP addresses or set up dedicated IP pools
Users can bring their own IP addresses to use with the service
Supports all industry-standard authentication mechanisms — DKIM, SPF, and DMARC
Access SMTP endpoint without requiring an internet gateway in a VPC
Captures information about the entire email response funnel — numbers of sends, deliveries, opens, clicks, bounces, complaints, and rejections
Use the Global suppression list to remove bounced emails from your sending list
Reputation dashboard to track issues that could impact the delivery of your emails
Use CloudWatch to create alarms that notify you when your bounce or complaint rates reach certain thresholds
Deliverability Dashboard helps you understand and remediate issues that could impact the delivery of your emails (like suboptimal email content or attempting to email users who have unsubscribed or bounced in the past)
Accept or reject email based on the email address, IP address, or domain of the sender
Mailbox simulator to test how your application handles certain scenarios (like bounces or complaints) without impacting your sender reputation

✔️ Pros and Cons

😊 First 62,000 emails are free to send
😊 Has great deliverability
😊 Easy to use after initial setup
😩 Support is slow
😩 Configuration settings are complicated

💰 Pricing

First 62,000 emails are free to send from applications hosted in EC2
Sending email from an email client or other software package: $0.10/1,000 emails + $0.12/GB of attachments
Receiving email: $0 for the first 1,000 emails you receive, $0.10 for every 1,000 emails you receive after that + $0.09 for every 1,000 incoming email chunks

8. SendPulse

SendPulse

SendPulse is less a bulk email marketing service and more of an all-in-one communication platform. It lands on our list because it also includes a bulk email sender tool. SendPulse’s free bulk email sender includes automated chatbot campaigns and push notifications. The platform has free email templates, event-triggered emails, and more.

💡 Features

Resend to unopened with a new subject line
Segment recipients based on interests and demographics
A/B testing
Set user access levels
Integrate with your CRM or CMS
Mobile app

✔️ Pros and Cons

😊 Analytics are good
😊 Easy to use
😊 Nice backend site
😩 Filters are quite finicky
😩 Support isn’t great

💰 Pricing

Free plan up to 500 subscribers and 15,000 emails
Standard: $8/month up to 500 subscribers or $76.80/year
Pro: $9.60/month up to 500 subscribers or $92.16/year
Enterprise: $13.44/month up to 500 subscribers or $129.02/year

4.2 out of 5 stars

SendPulse goes beyond email marketing to build a feature-rich platform to help boost their users’ marketing strategies. Try out their SMS messaging, web push notifications, chatbots, or drap-and-drop email editor to build a robust campaign.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

4.0

Ease of Use

4.4

Support

4.3

Overall Score

4.2

Features & Pricing

A/B Testing

Reporting/Analytics

List Management

Template Management

Email Monitoring

CRM

Landing Pages

SMS

Email Campaigns

Online Course Creator

Chatbots

Web Push

Price starting at:$5.20

Pros and Cons

Designed for multiple platforms: email, chatbots, SMS

Great email editor

Sales features integrated to build leads

Chatbot integration for messenger campaigns

Limited pricing range

Free plan has strict limitations

Customer support can be slow and unhelpful

Best for: Small and medium business

4.2 out of 5 stars

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9. Sender

Sender

Sender is another of our favorite free bulk email marketing services that also has great paid plans, too. With Sender, you can send emails using customizable templates or use the drag-and-drop building to create your own newsletters and emails. There’s also a custom HTML editor for coding your own email templates.

💡 Features

High email deliverability
Smart automations
Library of templates to choose from (or build your own)
Personalize your messages
Advanced analytics tools
Advanced email delivery infrastructure
Plugins for popular content management systems (CMS) like WordPress, WooCommerce, PrestaShop, and more
Landing pages
SMS marketing
Push notifications

✔️ Pros and Cons

😊 Support is great
😊 Strong deliverability
😩 No image library to store used images
😩 Can be difficult to navigate

💰 Pricing

Free plan for up to 2500 subscribers and 15,000 emails/month
Standard: starts at $8.33/month for up to 30,000 emails/month
Professional: starts at $29.17/month for up to 60,000 emails/month

10. MailerLite

MailerLite

MailerLite is one of the free bulk email marketing services on our list that is great for beginners. It has drag-and-drop functionality that makes it really easy to create awesome newsletters as well as an easy way for eCommerce businesses to add product listings. With the bulk email sender, you can send automated emails and even make certain sections of your newsletters visible only to certain subscribers. This is called dynamic content and is absolutely great for providing relevant information to your segments without having to create an entirely separate email for each of those segments.

💡 Features

Create your emails from templates, a custom HTML editor, rich text editor, or the drag-and-drop tool
Built-in photo editor
Includes a website builder, landing pages, popups, and embedded forms
Subscriber management
Advanced targeting features
Email automation
Personalization and segmentation
A/B split testing
Deliver by time zone
Auto resend
RSS campaigns
Tracking and analytics including campaign reports, surveys, click maps, and opens by location

✔️ Pros and Cons

😊 Free plan includes automation features
😊 Easy to use
😊 Landing page editor
😩 No CRM features
😩 Limited reporting
😩 No advanced automations

💰 Pricing

Free up to 1,000 subscribers and up to 12,000 emails per month
Paid plans start at $9/month for unlimited emails per month
Pricing is based on the number of subscribers

11. Mailjet

Mailjet

Mailjet is a bulk email marketing service that supports real-time collaboration between team members. You can use the drag-and-drop editor to create great mail layouts, add image and text blocks, and even buttons for social media sharing. Mailjet also has subscription forms to help you grow your email list as well as an SMTP server and quite extensive documentation.

💡 Features

Intuitive drag-and-drop editor
Responsive email newsletter templates
Real-time team collaboration
Inbox Preview tool, so you can see exactly how your email will display
Native WordPress plugin
A/B testing tool
Marketing automation tools
Advanced statistics
Integrate Mailgun to schedule, send, and track emails using SMTP server or RESTful API
Subscription forms
Contact management to organize and segment subscribers

✔️ Pros and Cons

😊 Great deliverability reputation
😊 Easy to configure website to send emails from there
😊 Useful dashboard and reporting
😩 Customer service doesn’t exactly “wow” users
😩 System sometimes lags
😩 Lack of re-engagement campaign functionality

💰 Pricing

Free plan for 200 emails/day (6,000/month)
Essential: $15/month or $162/year
Premium: $25/month or $270/year
Custom: By quote

12. Mailchimp

Mailchimp

Mailchimp is one of the more popular bulk email marketing services on our list. It offers inbuilt marketing tools, a bulk email verifier, and custom domains for increasing sales. You’ll also be able to use Mailchimp to create and share social ads, emails, landing pages, and even postcards (yep, actual postcards). Mailchimp has behavioral targeting and predicted demographics features to help you reach the right people at the right time as well as a subject line helper, real-time marketing automation, and A/B testing.

💡 Features

Build a website with a custom domain
Signup forms, landing pages, social posts and ads, and a lookalike audience finder
Customer dashboards
Segmentation tools
Integrates with the tools you probably already use
Pre-built segments, tags, behavioral targeting, and predicted demographics
Award-winning support

✔️ Pros and Cons

😊 Thorough reporting tools
😊 Simple and easy-to-use email editor
😊 Includes an online store builder (US and UK users)
😩 Plans can get expensive, fast

💰 Pricing

Free plan for up to 2,500 subscribers
Essentials: $11/month
Standard: $17/month
Premium: $299/month
Plans vary depending on the number of subscribers

Mailchimp

4.8 out of 5 stars

Mailchimp has been doing email marketing since the beginning of email marketing, and you’d better believe they know a thing or two about how to do it right.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

5.0

Ease of Use

4.5

Reporting

5.0

Overall Score

4.8

Features & Pricing

CRM

Email Marketing

Price starting at:$13

Pros and Cons

Free plan that’s actually useful

Tons of automations; you can even automate some of the automations

Creative Assistant enables even the most artless users to send good-looking emails

Several ways to target mailings to the right people

No onboarding or configuration services available

Limited support at the lower end of the subscriptions

Workflow is unclear

Best for: Small, Medium, and Large Businesses

Mailchimp

4.8 out of 5 stars

Mailchimp has been doing email marketing since the beginning of email marketing, and you’d better believe they know a thing or two about how to do it right.

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Choose From the Best Free Bulk Email Marketing Services

Each of the free bulk email marketing services on our list will meet your needs. The tool you choose will depend on various factors like your budget, the features you need, and who is going to be using the tool in your business (developers will gravitate towards a different tool than bloggers, for example). As long as the bulk email marketing service you choose is reliable and has good deliverability, you’ll see improvements in your email marketing strategy and be able to meet your marketing goals.

Frequently Asked Questions

What is bulk emailing?

Bulk emailing is the process of sending a large volume of emails at once. This should happen with the aid of one of the free bulk email marketing services on our list in order to reduce time, cost, and improve deliverability. You should not use your own email service to send large quantities of emails.

How do I send bulk emails?

Sending bulk emails is easy when you have the right bulk email marketing service to help you. With most of the tools on our list, you just prepare your email, choose the segments you want to send it to, and either schedule your email or click send. It’s as easy as that.

What are the best free bulk email marketing services?

We’ve included 10+ of the best free bulk email marketing services on our list:

Elastic Email
Mailgun
Amazon SES
SendPulse
Sendinblue
Sender
MailerLite
Omnisend
Mailjet
Mailchimp
SMTP

In addition to the free bulk email marketing services we’ve featured here, there are several other bulk email marketing services to choose from:

ActiveCampaign
Constant Contact
Moosend
ConvertKit
SendGrid
Drip
GetResponse

What is a bulk email service?

A bulk email marketing service makes it easy for users to send the same email to thousands of recipients at the same time instead of manually sending emails to every person on your email list. Many of these services offer features that allow users to create customized and personalized emails using HTML email templates, templates, or drag-and-drop email builders. These tools can provide high deliverability because they’ve been built to send this type of email communication and understand how to send the emails without running afoul of spamming rules.

Is it legal to send bulk emails?

Yes, sending bulk emails is perfectly legal but there are some laws around email marketing that email marketers should be aware of. Laws can vary from country to country, so it’s important to check the email marketing laws in place in both your country and those to which you’re sending emails. For example, there’s the CAN-SPAM Act in the United States, CASL laws in Canada, and the UK has electronic communication regulations. Best practices are to always have permission to email the people on your list, be honest in your communications, and always provide an option for users to unsubscribe from your list.