The Top 100 Most Valuable Brands in 2022

The Top 100 Most Valuable Brands in 2022

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Given the elusive nature of brands, determining a brand’s financial value is a difficult task.

Despite a brand’s intangibility, it’s hard to deny just how effective a strong one can be at boosting a company’s bottom line.

With this in mind, Brand Finance takes on the challenge of identifying the world’s most valuable brands in the world in its annual Global 500 Report. The graphic above, using data from the latest edition of the report, highlights the top 100 most valuable brands in 2022.

Editor’s note: This ranking measures the value of brands, which can be thought of as marketing-related intangible assets that create a brand identity and reputation in the minds of consumers. It attempts to measure this in financial terms, calculating what the brand is worth to the company that owns it. For more information on methodology, calculations, and sourcing, go to the bottom of this article.

A Full Breakdown of the Most Valuable Brands

With an increase of 35% since last year’s report, Apple retains its top spot on the ranking as the world’s most valuable brand, with a total brand value of $335.1 billion.

This is the highest brand value ever recorded in the history of the Global 500 report, which has been published each year since 2007.

As one of the world’s largest tech companies, Apple dominates the smartphone market, especially in the U.S., where more than 50% of operating smartphones are now an iPhone.

Here’s a complete list of the 100 most valuable brands according to the report:

RankBrand2022 Brand Value ($B)CountrySector

1Apple$355.1United StatesTech & Services

2Amazon$350.3United StatesRetail & Consumer Goods

3Google$263.4United StatesMedia & Telecoms

4Microsoft$184.2United StatesTech & Services

5Walmart$111.9United StatesRetail & Consumer Goods

6Samsung Group$107.3South KoreaTech & Services

7Facebook$101.2United StatesMedia & Telecoms

8ICBC$75.1ChinaBanking & Insurance

9Huawei$71.2ChinaTech & Services

10Verizon$69.6United StatesMedia & Telecoms

11China Construction Bank$65.5ChinaBanking & Insurance

12Toyota$64.3JapanAutomobiles

13WeChat$62.3ChinaMedia & Telecoms

14Agricultural Bank Of China$62.0ChinaBanking & Insurance

15Mercedes-Benz$60.8GermanyAutomobiles

16State Grid$60.2ChinaEnergy & Utilities

17Deutsche Telekom$60.2GermanyMedia & Telecoms

18TikTok/Douyin$59.0ChinaMedia & Telecoms

19Disney$57.1United StatesMedia & Telecoms

20Home Depot$56.3United StatesRetail & Consumer Goods

21Ping An$54.4ChinaBanking & Insurance

22Taobao$53.8ChinaRetail & Consumer Goods

23Shell$49.9United KingdomEnergy & Utilities

24Bank of China$49.6ChinaBanking & Insurance

25Tmall$49.2ChinaRetail & Consumer Goods

26AT&T$47.0United StatesMedia & Telecoms

27Tencent$46.7ChinaMedia & Telecoms

28Tesla$46.0United StatesAutomobiles

29Starbucks$45.7United StatesFood & Bev

30Allianz Group$45.2GermanyBanking & Insurance

31Aramco$43.6Saudi ArabiaEnergy & Utilities

32Moutai$42.9ChinaFood & Bev

33Volkswagen$41.0GermanyAutomobiles

34China Mobile$40.9ChinaMedia & Telecoms

35NTT Group$40.7JapanMedia & Telecoms

36McDonald’s$39.7United StatesFood & Bev

37Mitsubishi Group$39.2JapanAutomobiles

38UPS$38.5United StatesEnergy & Utilities

39BMW$37.9GermanyAutomobiles

40Costco$37.5United StatesRetail & Consumer Goods

41Bank of America$36.7United StatesBanking & Insurance

42Marlboro$36.3United StatesRetail & Consumer Goods

43accenture$36.2United StatesTech & Services

44Coca-Cola$35.4United StatesFood & Bev

45Citi$34.4United StatesBanking & Insurance

46Porsche$33.7GermanyAutomobiles

47Instagram$33.5United StatesMedia & Telecoms

48Lowe’s$33.4United StatesRetail & Consumer Goods

49Nike$33.2United StatesRetail & Consumer Goods

50UnitedHealthcare$32.9United StatesHealthcare

51Xfinity$31.3United StatesMedia & Telecoms

52Chase$30.1United StatesBanking & Insurance

53Wells Fargo$30.1United StatesBanking & Insurance

54Deloitte$29.8United StatesTech & Services

55PetroChina$29.7ChinaEnergy & Utilities

56Netflix$29.4United StatesMedia & Telecoms

57Oracle$29.1United StatesTech & Services

58JP Morgan$28.9United StatesBanking & Insurance

59Wuliangye$28.7ChinaFood & Bev

60Target$28.3United StatesRetail & Consumer Goods

61Honda$28.2JapanAutomobiles

62CSCEC$27.4ChinaEnergy & Utilities

63American Express$27.2United StatesBanking & Insurance

64JD.com$27.2ChinaRetail & Consumer Goods

65VISA$27.1United StatesBanking & Insurance

66Cisco$26.6United StatesTech & Services

67CVS$26.2United StatesRetail & Consumer Goods

68FedEx$26.0United StatesEnergy & Utilities

69Intel$25.6United StatesTech & Services

70Sinopec$25.2ChinaEnergy & Utilities

71Sumitomo Group$25.1JapanTech & Services

72Hyundai Group$25.0South KoreaAutomobiles

73SK Group$24.4South KoreaMedia & Telecoms

74China Merchants Bank$24.4ChinaBanking & Insurance

75Mitsui$24.3JapanEnergy & Utilities

76Ford$24.2United StatesAutomobiles

77Spectrum$24.1United StatesMedia & Telecoms

78TATA Group$23.9IndiaEnergy & Utilities

79YouTube$23.9United StatesMedia & Telecoms

80China Life$23.9ChinaBanking & Insurance

81Louis Vuitton$23.4FranceRetail & Consumer Goods

82EY$23.2United KingdomTech & Services

83PWC$23.2United StatesTech & Services

84Alibaba.com$22.8ChinaRetail & Consumer Goods

85Uber$22.8United StatesTech & Services

86Siemens Group$22.4GermanyEnergy & Utilities

87Dell Technologies$22.2United StatesTech & Services

88Mastercard$21.4United StatesTech & Services

89IBM$21.4United StatesTech & Services

90Nestlé$20.8SwitzerlandFood & Bev

91LG Group$20.8South KoreaTech & Services

92Pepsi$20.7United StatesFood & Bev

93TSMC$20.5TaiwanTech & Services

94Sony$19.8JapanTech & Services

95General Electric$19.7United StatesEnergy & Utilities

96CRCC$19.7ChinaEnergy & Utilities

97Walgreens$19.7United StatesRetail & Consumer Goods

98Vodafone$19.5United KingdomMedia & Telecoms

99Aldi$19.2GermanyRetail & Consumer Goods

100RBC$19.0CanadaBanking & Insurance

After Apple, coming in a close second is Amazon with a brand value of $350.3 billion. This is not surprising, considering the tech giant has often found itself neck-and-neck with Apple in the rankings, and has even come in first place in previous editions of the report.

One other brand worth highlighting is TikTok. The social media company saw a 215% increase in its brand value year-over-year, making it the fastest-growing brand on the entire list.

Between 2019 and 2021, the platform saw its userbase skyrocket, growing from 291.4 million to 655.9 million in just two years. If this growth continues, TikTok could reach nearly one billion users by 2025, according to projections from Insider Intelligence.

Most Valuable Sectors

Over a third of the brands on the list fall into the tech and services sector. Combined, this category has a brand value of $2.0 trillion.

SectorBrand Value% of Top 100

Tech & Services$2.0 trillion36.8%

Media & Telecoms$1.0 trillion19.2%

Retail & Consumer Goods$910 billion16.8%

Banking & Insurance$634 billion11.7%

Energy & Utilities$411 billion7.6%

Automobiles$400 billion7.4%

Healthcare$33 billion0.6%

Media is the second most valuable sector—19% of the top 100 brands fall under the media and telecoms sector, including Google, Facebook, and WeChat.

COVID-19 is partly the reason for this, as media consumption increased throughout the global pandemic. For example, in the first nine months of 2021, Snapchat’s daily usage grew by 77%. Despite increased traction with users, it’s worth noting the company is now feeling the sting as the real world competes for attention spans once again and advertisers begin to ghost the app due to recession jitters.

As pandemic restrictions fade out around the world, and murmurs of a global recession threaten global economic growth, next year’s report could see some big shifts in brand value.

The Geography of Valuable Brands

When looking at where these brands are based, we see that the United States and China account for 73 of the top 100 brands on the ranking. Even more surprising—just six countries make up 94% of the list.

The growth of Chinese companies on the global stage is reflected in this visualization. As a point of comparison, a decade ago, only six Chinese companies made Brand Finance’s Top 100 ranking, and none of them were in the top 30 for brand value.

Interestingly, European countries only make up 14% of the list, which is a testament to just how much Europe’s economic dominance has dwindled over the last few decades.

Back in the 1960s, Europe accounted for nearly a third of the world’s total GDP. But by 2017, it had dropped down to 16%. According to a forecast by the Pardee Center of the University of Denver, the EU’s share of global GDP is expected to drop down to 10% by 2100.

Of course, if history has taught us anything, it’s that a lot can change over the span of a century. How a ranking like this will look in coming decades is anyone’s guess.

Where does this data come from?

Source: Brand Finance Global 500 Report

Important note: The values shown above are brand value calculations as opposed to market capitalization. See below for more details.

How is brand value calculated? In simple terms, the methodology for calculating “brand value” is a formula that is as follows:

Brand Strength (BSI) x Brand Royalty Rate x Brand Revenues = Brand Value

Brand Strength Index (BSI) looks at brand investment, brand equity, and brand performance. The brand royalty rate is determined based on sector. Lastly, forecast brand-specific revenues are determined based on the proportion of parent company revenues attributable to the brand in question. Brand value itself is discounted to net present value.

We recommend visiting page 94 and 99 of the report to view the full explanation of the methodology.