The best smartphone company you’ve never heard of just schooled Apple and Samsung in how to make a premium phone with the new OnePlus 7 Pro

My final thought: It’s the one device I’d recommend to almost anybody looking for a new Android phone.

oneplus 7 pro

Antonio Villas-Boas/Business Insider

It may seem that I’m bashing Samsung and its Galaxy S10, the closest competitor to the OnePlus 7 Pro, throughout this review. But I’m really not trying to. The Galaxy S10 is a great phone.

It’s just that the OnePlus 7 Pro does almost everything the Galaxy S10 does just as well — and a few things better, like a smoother display, no cutouts, better performance, and a better charger — while costing less.

The value in OnePlus phones continues to be unbeatable, even if the OnePlus 7 Pro is the most expensive OnePlus phone yet. It’s the phone I’d recommend to anyone looking for a new phone, even over Samsung’s Galaxy S10 series.

It’s the only phone that’s made me ask myself Why would anyone who wants a premium phone get anything else? Of course, people have their reasons, and I respect them. But no other phone has made me ask myself this question.

Unfortunately for the US, the cheaper OnePlus 7 won’t be available. But if Americans want the OnePlus experience for a less than $600, the OnePlus 6T from 2018 is getting a price drop, to $550.

The OnePlus 7 Pro will be available to buy on Friday from T-Mobile starting at $700 for the 256GB storage/8GB RAM model, and starting from $670 the OnePlus website for the 128GB storage/6GB RAM model.