Redraw Your World

Redraw Your World

Launched

November 1, 2021

Defunct

October 2, 2022 (primary branding)
November 1, 2022 (fully replaced)

Studio

Gimmick Studio
Primal Screen

Announcers

Reed LoRenzo Shannon
Roger Craig Smith

Composer(s)

Andross

Preceded by

Bullpen
Dimensional

Concurrent

Pastel (October 2, 2022-November 1, 2022)

CN president(s)

Tom Ascheim (November 1, 2021–May 11, 2022)
Michael Ouweleen (May 11–November 1, 2022)

The Redraw Your World era is Cartoon Network’s sixteenth branding. It began on November 1, 2021 and lasted until November 1, 2022 in the US, where it has been fully replaced by Pastel, with which it already coexisted since October 2, 2022.

The campaign was launched on November 1, 2021, when Cartoon Network updated its new graphics, leaving the Bullpen and Dimensional eras. The CMYK colors and Lubalin Graph font were ditched entirely in favor of gradients and TT Norms Pro. All of the previous rectangular elements with 2D effects were replaced with new ones with 3D effects.

Graphics

Redraw Your World dropped the Lubalin Graph font, used since the introduction of CHECK it, and replaced it with TT Norms Pro. There are new bumpers featuring characters from Cartoon Network shows. The Next and New Episodes bumpers were also revamped, featuring many CN logos in an infinite grid, then a cube shows what’s up next. This version uses more text animations and animated gradient borders.

Character Bumpers

Full:

Cyborg (Teen Titans Go!)
Raven (Teen Titans Go!)
Apple (Apple & Onion)
Onion (Apple & Onion)
Baby Grizz (We Baby Bears)
Baby Panda (We Baby Bears)
Baby Ice Bear (We Baby Bears)
Craig Williams (Craig of the Creek)
Ben Tennyson (Ben 10)
Batgirl (DC Super Hero Girls)

On the Checkerboard:

Robin (Teen Titans Go!)
Starfire (Teen Titans Go!)
Beast Boy (Teen Titans Go!)
Wonder Woman (DC Super Hero Girls)
Supergirl (DC Super Hero Girls)
Bumblebee (DC Super Hero Girls)
Four Arms (Ben 10)
Jessica Williams (Craig of the Creek)
J.P. (Craig of the Creek)
Kelsey (Craig of the Creek)
Victor (Victor and Valentino)
Izzy (Total DramaRama)
Owen (Total DramaRama)
Chef (Total DramaRama)
Tortilla (Apple & Onion)

International rollout

On December 1, 2021, Cartoon Network Japan started to use the Redraw Your World branding on their January 2022 highlights published on its website,[1], firstly seen on the Super Shiro special promo posted on the show’s official Twitter account on December 24, 2021[2], and started to use them on-air on January 2022.[3]

On January 8, 2022, Cartoon Network Asia, Australia, New Zealand, Korea, Hong Kong, Philippines and Taiwan started to use the Redraw your World branding. The PG advisory later adapt the current branding. The video series “Craft Your World” launched on the Cartoon Network Asia and Crayola websites. As well as social channels until the end of 2022. “Redraw Your World” physical events also took place from February 2022 onwards in malls across the region, including Singapore, Malaysia and the Philippines.

On March 30, 2022, Cartoon Network India and Pakistan started to use the Redraw Your World branding and graphics, sharing the US and Asian counterparts with the rebrand.

On April 1, 2022, Cartoon Network Latin America started to use the Redraw Your World branding (“Reimagina tu Mundo” in Spanish, and “Reimagine o seu mundo” in Brazilian Portuguese), but still mixing some promotional with Dimensional-theme branding, thus making a gradual change.

During May 2022, Cartoon Network Southeastern Europe (SEE) and Poland released a promo of the Redraw Your World campaign.

On May 20th 2022, Cartoon Network Italy launched a promo for the Redraw Your World campaign, same as Portugal and other countries.

On July 1st 2022, Cartoon Network UK, Spain, Arabic, MENA and many more feeds started announcing the Redraw Your World campaign on YouTube and on their own channels.

On August 20th 2022, Cartoon Network France announced the Redraw Your World campaign (Réinvente ton monde) on their YouTube channel and on Twitter. [4]

Across both brandings, the characters and other small graphics were designed by Sophie Crowley.

Original Shows

Trivia

The Redraw Your World tagline was first introduced in February 2021 in preparation of the Bullpen era.
Roger Craig Smith (most well-known as the current voice of Sonic the Hedgehog, especially on Sonic Boom) was added as the network’s voiceover, alongside with the current Reed LoRenzo Shannon.
- Roger Craig Smith fully replaced Reed LoRenzo Shannon as the network’s voiceover by the next era: Pastel.
Even though it is considered as a branding in the US, Latin America and Asian countries, Redraw Your World is actually a self-motivation campaign in EMEA regions such as the UK, France or Africa, where short, motivational bumpers of talented children, selected by the network, are showing the peculiar activities from their everyday life.
It features some faces of current Cartoon Network characters in a cube form, shared similarly from Noods.
The gradient of Redraw Your World is composed of the colors magenta, cyan and yellow, the same CYMK color palette used on the Dimensional and CHECK it eras.
The Zero Gravity sign-on and sign-off bumpers are used instead of unique ones, although the characters are still from current programming, except for Infinity Train, The Powerpuff Girls, and ThunderCats Roar.