Ready, Set, Shop on YouTube

We also know that creators spend a lot of time building a business and developing their products, so we want to make it even easier for them to connect and manage their stores on YouTube and bring their products directly to their audience.

“My most viral videos are my design videos. It gives the audience a peek at what’s going on inside my head and the WHY behind each product I design. The incredible thing is that not only do these videos perform well in terms of views and growing my following, but these videos can literally sell out the featured product in a matter of hours!

By allowing the viewer to shop directly from YouTube, it makes shopping seamless and easy. I predict that this will heavily impact my conversion rate which will help more people give my products and my brand a chance to become part of their everyday life!” – Cassey Ho, creator & Shopify merchant, Blogilates

To make it easy for creators to keep doing what they do best, we’ve introduced new tools within YouTube Studio’s ‘Shopping’ tab so that creators can easily manage how their products are tagged and appear across their channel. Additionally, all eligible creators can now access live shopping features like the ability to tag products to a live stream directly from the Live Control Room.

And today, we’re announcing our partnership with Shopify to enable creators and merchants to easily feature their products across their YouTube channels and content. Now eligible creators can link their Shopify store to their YouTube channel in just a few steps.