Introduction to the ATG Business Control Center

The ATG Business Control Center is a browser-based interface that allows marketers and others in your organization to create and edit many of the elements required to maintain an ATG-based Web site. The activities you can perform in the ATG Business Control Center are divided into the following general areas:

ATG Content Administration activities. The ATG Business Control Center is the primary interface for performing ATG Content Administration tasks, including the creation and deployment of Web site content.
Management of ATG Personalization assets. You use the ATG Business Control Center to create and manage the components that are responsible for delivering personalized Web site content (content that changes dynamically for each site visitor). These components include user segments, content targeters, and content groups.
Management of the profiles required by ATG Business Control Center users, including their organization and role assignments.

The ATG Business Control Center is also used as the starting point for launching several ATG applications, including the following:

ATG Merchandising
ATG Outreach
ATG Service applications
ATG Campaign Optimizer

The ATG Business Control Center is installed on the asset management server, which is the server where ATG Content Administration is also installed and where you develop content before deploying it to your live site. It is also installed on the agent server, which is used by ATG Service applications. In general terms, the steps you complete to configure the ATG Business Control Center are part of the process you follow to configure any site for use with ATG Content Administration: setting up the ATG Content Administration database, configuring deployment targets, and so on. This manual assumes that you have completed the setup process for ATG Content Administration as described in the ATG Content Administration Programming Guide.

For more information on the servers where the ATG Business Conrol Center runs, refer to the architecture diagram in the ATG Multiple Application Integration Guide.