Instagram Business Account vs Personal: What’s Best for You?

Advantages of a Professional Instagram Account

If you’re using Instagram as part of a marketing strategy, an Instagram business page also offers premium features to help your business grow.

Here are some key features that separate an Instagram personal vs business account.

1. Instagram Insights

Analytics tools are an essential part of any digital marketing strategy. If you want to improve your performance on Instagram, you need to be able to measure it.

In addition to contact information, Instagram Insights is one of the main perks of having a business account.

Instagram business accounts provide analytics about your posts’ performance and audience. You can view your insights on the Instagram app on desktop or mobile. 

Instagram analytics include metrics such as:

• Reach and impressions
• Content interactions
• Total followers
• Audience demographic information

2. Ability To Boost Posts

If you want more engagement with your content, you can boost business posts to increase your reach.

When you boost your post with Instagram ads, you can select a target audience and set a budget.

Instagram then promotes your post and includes the results of your ad spend in your Insights tab.

3. Contact Button and Quick Reply

You can add your contact information to your Instagram profile with an Instagram professional account. Current and potential customers can visit your profile and use this button to reach you.

When you create your IG business account, there’s a “Public Business Information” section that allows you to include a phone number or email address. You can even include your business’s physical address if you have a brick-and-mortar store.

If you don’t have the time to answer every single DM, creating a business Instagram gives you the convenient option of setting up quick replies. These are pre-written replies to common questions that you can send to customers. In your account settings, you should see an option for ‘Quick Replies.’

Your business account also allows you to categorize your inbox, which is great for keeping track of your most important leads. You can filter messages between different tabs.

4. Instagram Shopping

Instagram offers online shops and shoppable posts, perfect for e-commerce websites and retailers.

Instagram users with business accounts can activate the Shop tab on their profile and leverage Instagram as a mobile storefront. They can also create shoppable Instagram posts for users to buy products or even save them for later.

5. Auto-Publish Content

One of the other benefits of Instagram business vs personal is that you can schedule content to auto-publish. With a business profile, you can
schedule your posts using Meet Edgar, and they will automatically post at the time you want them to. You just need to connect your Facebook account to get this up and running.

You need to post your content manually if you are posting for a personal profile. You can schedule it in advance, and the Meet Edgar app will send you a push notification to remind you when it’s time to post.

6. Swipe Up Links On Instagram Stories

Another perk of the business Instagram account is to include links in your Instagram stories. Great news if you want to include visiting your website as your call to action. You need more than 10k followers for this feature to be activated.