How To Write a Coffee Shop Business Plan – Coffee Shop Startups
How To Write Your Coffee Shop Business Plan
How to Write a Coffee Shop Business Plan
Plan For Success With a Coffee Shop Business Plan
If you dream about opening a coffee business, you have so many options to choose from.
From setting up your drive-thru coffee stand to opening a mobile coffee truck to buying an existing coffee shop, the ideas are nearly endless!
After you settle on a feasible coffee shop concept, you will have no shortage of items on your to-do list. Next is getting your game plan together.
One way to make sure that you are doing everything right (and not miss anything along the way) is to write a thorough coffee shop business plan.
In this post, we will discuss how to write a coffee shop business plan.
Additionally, we will answer some pretty common questions surrounding this essential business document that will impact your success as you start your coffee business.
Great Reasons to Write Your Coffee Shop Business Plan
To simplify your life and save you money, you want to have a game plan. And you’re going to want to put your game plan in writing in a business plan.
Your Business Plan Will Save You Money
When you start any business, including a coffee shop or a drive-thru coffee stand, it is tremendously easy to go well beyond your original coffee business budget estimates. A business plan can help significantly reduce your costs, as well as time-busting mistakes.
Underestimating expenses for a coffee shop startup can be quite common, and that’s even when you have a well-articulated business plan in place. However, by having a well-thought business plan covering your concept and all of your anticipated expenses, coffee equipment, etc., you will undoubtedly save yourself plenty of time, money, and the psychological impact of “sticker shock” that some new coffee shop owners experience.
If you don’t have a business plan, you will be inclined to spend more money and waste more time because it will be difficult to plan and manage your coffee shop budget efficiently.
Your Coffee Shop Business Plan Will Keep You Organized
Keeping yourself organized will not only save you time and money; it will also reduce your headaches.
However, the most important thing is that your business plan will always reveal your next steps to starting your coffee business. It will also help keep you on pace to start what needs to be started and finish what needs to be finished.
There are so many steps to be mindful of when starting a coffee shop. It would be nearly impossible to effectively manage every detail of your business without writing them down. Having your coffee shop business plan available will help you to keep on track.
Your Business Plan Ensures Nothing Gets Left Behind
Even if you have opened several businesses before, you know that many many many elements need to be addressed before moving forward with the implementation process.
Important steps that can be easily left out or neglected can cause headaches and tremendous costs (in lost time and money) as you move forward.
Your Plan is Essential for Your Audience
When you think about it, your business plan’s audience will be small, but they will be an important audience. They include:
Your property manager:
This is the person you will most likely be renting from and will often require to see your business plan. If they have any degree of experience, they would have also seen many business plans previously.
In fact, they might have several competing business proposals sitting on their desk for their properties, including the one you are interested in. Your coffee shop business plan will need to be well-thought-out and articulate your vision.
Your investors:
Besides, any stakeholder, such as a potential investor (banker or a personal friend with money), who plans on giving you startup cash will also want to see a professionally written business plan. Having a written business plan demonstrates that you have seriously thought through your business.
You, the coffee shop owner:
While it is important to write and deliver a cohesive business plan to each of these three sets, the true beneficiary of a good business plan is you.
You, as the owner, will become naturally very involved with your business plan. The process of thinking, writing, planning, and developing your plan all serve to help you better prepare for your coffee shop business.
Your Plan Helps You Get The Answers To Important Questions
There will be some important questions that you will need to answer during your coffee shop planning phase. For example, you may spend some time figuring out your coffee shop budgetary questions in your business plan. The budget and financial questions and projections will be a big hurdle to compile and explain for many would-be coffee shop owners because they are unfamiliar with them.
Avoiding your budgetary needs, goals, and projections, or at the very least, just skimming over what you need to know for your business to function, can actually spell future disaster for a coffee shop business owner. On the other hand, getting your financial projections in order and at least meshing out the numbers in good faith will provide you with tremendous insight into just how your coffee business will function.
In fact, having a pretty good grasp on your financial position (and your financial records) can be liberating and even empowering. By knowing where you are financial, you will then make appropriate (or even better) decisions in launching your coffee shop.
How to Write a Coffee Shop Business Plan
Writing Your Business Plan Takes Time
Writing a thorough coffee shop business plan will take time. It takes time to think through some of the decisions you will have to make. It also takes time to research the elements that each section contains.
Write your plan in chunks and write-as-you-go. You can either let the process drain you or use it to gather up your creative energy!
One of the ways to do this by getting some help with the grunt work. We recommend getting our Complete Coffee Shop Startup Kit – print out the accompanying MS Word template and then brainstorm at your favorite coffee shop in
We believe that it will not only save you time (and money), but it will give you a better perspective, and give you added knowledge and wisdom that took other coffee shop business owners years to learn.
The process of thinking things through and writing out the process will help you better formulate your thoughts and set you on a course of action.
How Long Does a Business Plan Have To Be?
A coffee shop business plan can be as long as you want it to be. Don’t think of your business plan as an assignment that needs to be turned in to your English teacher. It’s completely for you – and just a few other important people.
The length of your business plan really depends on the complexity of your concept. Still, it can range anywhere from 15-60 pages once it’s filled out (Occasionally more depending on the business’s scope).
We recommend that you always use headings, subheadings, and spaces between paragraphs and sections when constructing your business plan. Having spaces between paragraphs will allow you to read what you have worked hard on easily, and it will allow you to write in the margins.
A coffee shop business plan has several main sections. While there is no “right structure” for your typical business plan, they will often include everything from your mission statement to your coffee shop equipment needed to your financial position, projections, and estimates.
There is also no right order that your business plan needs to come in, just as long it follows some cohesive framework that works for you. However, keep in mind that many investors and property managers look at many business plans, so they might be used to certain sections that are labeled familiarly.
How to Write a Coffee Shop Business Plan
Inside Your Coffee Shop Business Plan
Here is what you will find inside a coffee shop business plan:
How to Write a Coffee Shop Business Plan
Related Questions:
Do I need to have a business degree or be a lawyer to write a coffee shop business plan?
The simple answer is no.
Do you need any extra training to write your coffee shop business plan?
Nope.
Writing a business plan is simply about getting your business thoughts down on paper in a structured and comprehensive way. It may be overkill to hire a lawyer to write out your coffee business concept.
Now you may decide to have a lawyer or business consultant to review aspects of your coffee shop business plan – along with your lease, trademarks, etc. However, the truth is that you also do not need to be a business major or have a law degree to write down your business vision, concept, and plan.
But to make the process much easier for you, you may need a business plan template to work from.
It would be silly to start from scratch and “recreate the wheel” when many business plan templates are affordable or even free. Spending a few dollars to save you hours and hours of work is well worth the investment.
Is a coffee shop business plan different from a “traditional” business plan?
A Coffee Shop Business Plan is unique from other business plans.
Different businesses require slightly different or modified business plans. For example, having a business plan for a tech startup or manufacturing company will generally emphasize different points when comparing them to a farming co-op business plan or a coffee shop business plan. Each should have its own emphasis because the audience will be different.
A traditional business plan is flexible to the specific niche that the business happens to be in. The business plan needs to address the specific and relevant business areas that pertain to its business only. Retail coffee businesses have unique requirements.
So, while there are similarities, a coffee business plan would be slight – but importantly – different than a “typical” or generic business plan.
The nature of each coffee shop or coffee stand will be different, so emphasizing certain aspects of the business plan may be warranted.
Nevertheless, cohesively writing a detailed business plan for any business will be essential, including a coffee shop business plan. What doesn’t change is the fundamentals of the coffee business that the business plan tries to capture – the plan to launch and viability.
How Do I Use a Coffee Shop Business Plan?
Your coffee shop business plan is an organic document.
I mean by this that your business plan will grow along with you and your coffee business. Your business plan, therefore, will always change, adapt, and will need to be modified.
Of course, we assume that you will be writing your business plan using a computer and then printing it out. We recommend that you provide plenty of space in the margins to make edits, make additions, and eventually make changes on the computer.
Remember that your coffee shop business plan – is exactly that – a plan. A plan will change as your business changes – so having the ability to print out a physical copy and scribble notes, cross out irrelevant information is important as you move forward.
We recommend keeping your business plan light enough for you to carry anywhere. Place it in a thin 3-ring binder or keep it stapled but near you all the time.
Don’t be afraid of getting it dirty or even full of coffee stains. This will be your road map to success. Your job is to make sure that it stays out of the glove box and is used regularly to ensure that you are on the right path!
How to Write a Coffee Shop Business Plan
Should I pay someone to write my coffee shop business plan for me?
People often consider having someone else write their business plan. But why waste the money on someone else thinking for you?
You may not like writing at all … or doing paperwork. This may make the idea of paying someone else to write your business plan for you a desirable solution. While this is possible, we don’t recommend this.
Here is the reason why you should write your own business plan:
Your coffee business concept will emerge from your thoughts and ideas. Therefore, you’re the best person to capture these ideas on paper.
Additionally, a business plan will help you work your brain muscles – it will stimulate these mental muscles that you may haven’t used in a long time.
You will need this thought stimulation for you to completely and thoroughly execute your personal plan thoughtfully. Most importantly, writing your business plan gives you a sense of real ownership of your business. After all, it’s your business, and it should be your plan.
We offer an easy way to get your business plan started. Our Coffee Shop Business Plan Guide will provide you with the relevant templates to get you started.
Reasons Why Some Never Start Their Business Plan:
#1: They don’t understand what a “business plan” is:
Naturally, many coffee shop owners wouldn’t have heard of creating a business plan before starting a coffee business because they never heard of the concept. You may want to familiarize yourself with many of the points the business plan will bring forward into your business’s general awareness.
Some would be coffee business owners think that having a business plan might be “overkill” because they are just starting one small business.
#2: They don’t know how to start writing a coffee shop business plan:
So a business owner may know about a business plan but may not know where to start, so they skip out on it. Unfortunately, this isn’t a good idea. We all have to start somewhere. Finding a way to start your business plan can help you bring your idea and concept to life.
#3: They think a business plan is too difficult to start:
Starting a business plan isn’t necessarily hard, but it does take work. It takes time and thoughtfulness. Writing a business plan doesn’t seem fun or anything you imagined when you think about having a fun coffee business. While planning doesn’t guarantee success, we know that not planning will most likely lead to failure.
While it may not seem fun to plan out your soon-to-be amazing coffee business, losing your entire life savings in a financial disaster doesn’t seem fun either. To start your coffee business plan, you don’t have to recreate the wheel. There are plenty of resources to get you well on your way.
#4: They think their business is too small, and it’s not “worth it”:
Some would be coffee business owners think that having a business plan might be “overkill” because they are just starting one small business – a coffee stand. What’s hard about that, right? Well, even for a small business like an espresso coffee stand, you will benefit from having your coffee business plan drawn up. Even for small businesses, there are dozens and dozens of things to consider and keep track of.
#5: They’ll keep their plans in their head:
Despite it all, many would-be coffee shop owners want to rely on their mental abilities and/or their memories to develop their business plan. However, when starting a business, you will be too busy and marred in the day-to-day operations to recall everything you have to do to open your coffee business.
Why Do Coffee Shops Fail?
Main Reasons Why Coffee Shops Fail
There are several main reasons why coffee shops fail. The failure to adequately plan is among the top reasons why coffee shops fail.
A lack of business planning can ruin any business, including a coffee business. Without planning your coffee shop setup, you’ll likely make a lot more mistakes, spent a lot more money, and have plenty of headaches along the way.
For an in-depth article on why coffee shops fail, read our post, Why Do Coffee Shops Fail?
What Happens If I Don’t Have a Coffee Shop Business Plan?
Have you ever taken a road trip without a true destination? It’s hard to say where you’re going to end up. When you are spending and investing loads of money, you may not have the patience to plan out your coffee business.
Sooner or later, not planning out your trip and not having the tools you need to reach your destination will increase your expenses, frustrate you, and quite possibly lead you to failure. While developing your plan will take some effort, it will be worth it in the end – and then at the begging of your business launch!
Is There An Easy Way To Start a Coffee Shop Business Plan?
Yes! Our Complete Coffee Shop Startup Kit contains a free business plan template for you to get started.
All you have to do is print out our Coffee Shop Business Plan template. Like our own lives, your business is what you make it.
Your business plan will help you develop it. Make it fun. Be creative. Take your time. And get the help you need to get started. It’s not really expensive at all to get the help you need.
While we provide you with an easy-to-use template for your business plan, you will still have to do some work. Take the time to research, learn, and develop your concept before you write it down.
Let’s get your business plan started!
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* The information on this page is for educational purposes only. We do not offer legal advice.