(Last Updated On: January 19, 2023)

Linus Tech Tips Net Worth – $85 Million

Linus Tech Tips is a YouTube channel that is all about consumer technology, computers, PC unboxing, step-by-step computer build guides and gadget reviews. The team aims to inform and educate people of all ages. The channel is run by Linus Sebastian under Linus Media Group and this is one of his many active channels. The others are Techquickie, Techlinked, Short Circuit, Mac Address, LMG Clips and Channel Super Fun which are all very successful. He is the main host in most of the videos but has so far hired several other presenters to step in. Through these Linus has generated an estimated net worth of $85 million over the years through his ownership of Linus Media Group. He runs the company together with his wife Yvonne Ho.

Linus Tech Tips is one of the biggest tech YouTube channels where they go in-depth on different devices through reviews, modifications, testing etc.

How Much Money Does Linus Tech Tips Earn From YouTube?

The channel was started back in November 2008 and as of 2023, it has over 16 million subscribers amassing over 7.5 billion views since then. In a day the channel gets an average of 3 million views per day and this, in turn, generates around $15,000 per day which adds up to around $5.5 million a year from YouTube ads. Linus usually has direct advertising at the end of the majority of his videos which usually pays much higher than YouTube ads.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.

The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.

Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.

YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.

Shopping gives eligible creators the ability to connect their store to YouTube to feature their own products.

Linus Media Group has diversified its revenue sources over the years and currently is not highly dependent on advertising, especially from adsense.

Linus Media Group makes 35% of its revenue from sponsored projects and in-video sponsor spots. YouTube AdSense ads make up 18% of the revenue while merchandise, affiliate sales (Amazon Associates & others) and Floatplane early access videos make up another large chunk of the total revenue. The company also derives its earnings from its other YouTube channels by the names Tech Quickie, Short Circuit, Techlinked & Wan Show. Some of the companies that have sponsored Linus Media Group’s videos are Amazon, Dyson, Intel, Google, Fiverr, Lenovo, Dollar Shave Club, CableMod, iBuyPower, T Mobile and many others.

Revenue Breakdown From Other YouTube Channels

Short Circuit has over 2.4 million subscribers and has accumulated over 550 million views so far. It gets an average of 500,000 views per day which should generate an estimated revenue of $4,000 per day ($1.4 million a year). Techquickie has over 4.2 million subscribers and accumulated over 900 million views so far. It is able to get an average of 200,ooo views per day which in turn make an estimated revenue of $1,600 per day ($585,000 a year). Tech Linked is their news channel about tech and gaming culture. It has over 1.8 million subscribers and amassed over 450 million views so far. It gets an average of 250,000 views per day which in turn generates an estimated revenue of $2,000 per day ($730,000 a year).