How Can Google Ads Help You Advance Your Business Goals?

When you know well how google ads help you advance your business goals, then Brand awareness is one of the most significant benefits of Google Ads. User demographics and search history are used to target ads to specific users. The right users will see your ads if they meet the proper criteria, helping to spread brand awareness. Brand awareness is imperative for targeting the upper levels of the sales funnel.

This stage aims to educate people on how to solve their problems, but not necessarily to buy something. You can build trust and goodwill at this stage by answering the customer’s questions. The more prepared they are to buy, the more likely they will be chosen as a solution provider as they move down the funnel.

With Google Ads, you can directly reach people searching for your solution which are more likely to purchase. A customer is in the consideration/conversion phase of the sales funnel at this stage. Due to the fact that 87% of shoppers begin their purchase journey online, appearing in their first search results can significantly increase your online and in-store sales.

Also, Google Adwords can influence customers’ decisions to consider your products and services. It achieves this by targeting people familiar with your brand and searching for your solution but has yet to visit your website. Your offerings will be compared with those of your competitors through this feature.