Gmail vs. Outlook: Which one is right for your business?

There is multiple business email software that investors turn to when conducting business, however, two reign supreme: Gmail and Outlook. Finding the right one that matches your business’s unique needs is important for business success. Both Gmail and Outlook are notoriously good for conducting business but each platform has different features that may fit a business need better.

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About Gmail for Business

Gmail is the modern-day AOL platform – it seems like everyone one email ends in gmail.com. Gmail is known for being the best tool for businesses that want to focus on team collaboration and productivity. The software includes Google Workspace which is a great automation tool for team alignment. Also, Gmail has unique features like Smart Compose (automatically completes your sentences), automatic language translation, and built-in follow-up reminders.

About Outlook for Business

For companies that rely heavily on email and want automation, Outlook is the preferred choice. Microsoft Outlook offers advanced features to automate email management, more customizations, a built-in appointment booking tool, and the ability to manage multiple calendars and set up time-saving automation. Also, Outlook offers more storage in its packages for the users.

Gmail vs. Outlook at a Quick Glance

As far as pricing goes, the software offers similar numbers in values. However, Gmail has a month to month plans, while Outlook only offers a one-year commitment. Here are some of the major differences:

GMAIL vs Outlook Table

The Platforms Features

Top Gmail Business Email Features

Modern interface
Web-based and mobile apps available with all plans
2TB cloud storage
Work via web-based apps even if you’re offline (syncs when connection restored)
Schedule emails
Send and request money via email
Follow-up reminders built-in
Smart Compose feature intuitively auto-populates the remainder of your sentence, helping you save time and avoid errors
Missing attachment notification
Confidential mode allows users to set an expiration date on emails
Built-in language translators
Notifications from Google Workspace, such as when a colleague tags you in a document
Third-party integrations to extend the functionality

Top Outlook Business Email Features

Web-based and mobile apps available with all plans
Desktop apps with Standard plan and above
1TB cloud storage
Advanced security and message encryption
Built-in appointment booking tool available with standard and above plans
Interface customization capabilities to suit nearly any email user’s preferences
Advanced tools for email management and organization
Sorting options to easily find emails by size, date, or sender
Missing attachment notification
Ignore Conversations feature automatically puts email threads in the trash
Quick Parts feature to send similar emails quickly
Create emails, appointments, and tasks, and add contacts from the same window
Ability to share and delegate multiple calendars
Third-party integrations to extend functionality and automate workflows

The choice usually comes down to personal preference and the features that better fit an investor’s business needs. Whatever decision is made, Gmail or Outlook, one must be made for the professionalism and growth of a company through the success the platforms offer.