DQS | Tin tức

Globally uniform brand strategy:  New DQS website online

[Frankfurt am Main], [May 10, 2022] – DQS Group is online with its new website: The relaunch of the homepage is in line with the new, globally uniform brand strategy: under the claim “Simply leveraging Quality.”, DQS positions itself as an international thought leader that offers its customers meaningful added value and a seamless customer experience through audits and certifications of processes and management systems. 

“In an increasingly complex and dynamic world, people and organizations find it increasingly difficult to obtain stability and a sense of purpose. As a certification body, we can help to create trust, security, and orientation,” explains Ingo M. Rübenach, Managing Director of DQS Holding GmbH. “In order to meet this responsibility, we decided to analyze our brand presence and adapt it to the requirements of a digital business world. The result is our new brand strategy, uniform across around 60 countries which is reflected in the website for the first time, but will shape our actions for years to come.”

The DQS brand: Ambitious, competent, dynamic

In today’s agile and uncertain world, people and organizations are increasingly losing their clarity and orientation: highly professional, often state-sponsored actors are causing confusion online with targeted disinformation campaigns and deceptively genuine deep fakes. And even beyond the realm of the digital, more and more criminals are taking advantage of the increasing complexity to enrich themselves with fake products, fake news, or sophisticated social engineering.

Trust is the most valuable currency

In online and offline business, trust thus becomes the most valuable currency, and a proven way to earn the trust of customers and partners is to have one’s processes audited and certified by reliable third parties. For this purpose, DQS positions itself as a competent and learned partner that understands its customers’ processes, contributes to their success with practicable impetus, and generates tangible added value on many levels with audits and certifications:  

• Certificates provide a robust foundation for organizations to gain credibility and build trusting customer relationships – and, conversely, help customers and consumers to quickly and reliably evaluate suppliers, products, and services in a dynamic world.
• Certificates are a prerequisite for successful market access in an increasing number of industries and segments: an IATF 16949 certification, for example, is indispensable for suppliers in the automotive industry, just as an ISO 13485 certification is for manufacturers of medical devices. 
•  Certifications are a valuable sign of quality and differentiation in the market, for example when organizations document the high value placed on sustainability with proof of environmental management in accordance with ISO 14001 – a weighty argument for many customers in times of climate change, and rightly so.
• Being open to new ideas, DQS enables organizations to improve their processes for the benefit of their customers and to set the course for simple, smooth certification and a high quality customer experience with innovative solutions.   

A website for your knowledge advantage in 30 languages 

“The relaunch of our website is an important milestone for us: From now on, we present ourselves on our homepage as a sustainable and modern brand that is known for quality in service as well as for innovation and intelligent approaches to digital solutions,” explains DQS manager Rübenach. “And also with a view to the rapidly advancing globalization of our business, the relaunch represents an important step forward for us: from now on, we will offer visitors all over the world the same broad range of information and the same high usability in 30 languages. This reinforces our claim to be a reliable partner for customers around the world when it comes to continuously improving management systems and processes.”  

Readers can find more information at www.dqsglobal.com.

Press contact: 

Dr. Dieter Stadler
Corporate Marketing
DQS Holding GmbH
August-Schanz-Straße 21
60433 Frankfurt am Main
Tel.: +49 69 95427-313
E-Mail: [email protected]
www.dqsglobal.com

DQS: Simply leveraging Quality.

“In everything we do, we set the highest standards for quality and competence on every project. As a result, our actions become the benchmark for our industry but also our own guiding principle, which we renew every day”.

DQS sets the highest standards of expertise, experience, and quality for its customers. DQS core competencies lie in the performance of certification audits and assessments. This makes DQS, headquartered in Frankfurt am Main/Germany with an annual turnover of 136 Mio EUR (in 2020) one of the leading providers worldwide with the claim to set new benchmarks in reliability, quality, and customer orientation at all times. Over 2,500 highly qualified and experienced auditors carry out over 125,000 customer-specific audits according to over 200 recognized norms and standards in more than 60 countries every year. 

DQS was founded more than 35 years ago by the German Society for Quality (DGQ), the German Institute for Standardization (DIN) and other German industry associations with the claim to perform certifications and audits for organizations worldwide at the highest level. With its foundation, DQS was the first independent certification service provider in Germany. In 2008, the U.S. organization Underwriters Laboratories brought its international management system certification business into the group as a further shareholder, thus enabling the group to take a major step towards a global presence.