CRT and Heineken amicably end their dispute over the use of the word “Tequila” in Desperados beer

CRT (the Mexican Tequila Regulatory Council) that the legal dispute over the use of the word Tequila in Desperados beer has ended.

(the Mexican Tequila Regulatory Council) announced that the legal dispute over the use of the wordinhas ended.

CRT had initiated several legal actions in the European Union involving the use of the word Tequila in Desperados beer.

In a video released on 13 July 2021, Miguel Ángel Domínguez Morales (President of the Mexican Tequila Regulatory Council) indicated that an amicable agreement had been reached with Heineken afterhad initiated several legal actions in the European Union involving the use of the wordin

Although the terms remain confidential, Miguel highlighted that the agreement is beneficial to both parties and that Tequila continues to be strongly protected in the European Union [its second-largest export market after the USA]. 

According to the press release, around 20 million litres are exported annually to the European Union, where more than 50 brands of tequila are available*.