Business Model: Key activities

The Key activities of a business represent what the company must do to make the business model work. These activities can be producing a product or providing a service, or a mix of both.

For example, if your business focuses on production of a product, your activities may include learning more about the customers and new production techniques to improve the product. For example, you are already producing chairs. One of your activities may be to doing market research to find out if customers are happy with your chairs or if you need to update the model to better fit their needs.

If you own a restaurant, some of your activities may be to experiment on new recipes to provide your customers with new dishes to bring new customers, or provide more varied options for your customers.

I am in production industry as I produce pumpkin products. Hence my key activity is “producing fresh pumpkin products”. But that also includes activities to experiment on new products that I can sell, such as what I did with the pumpkin wine and pumpkin jam.

What are your activities?