Business English for Work and Careers: 50 words you need to know

21.  core business (n)
The company has decided to focus on their core business – affordable fashion.

22.  go into administration (v)
The company has gone into administration as it is unable to pay back its debts.

23.  added value (n)

With her experience and contacts, the new Business Development Manager clearly offers added value.

24.  emerging markets (n)
Emerging markets such as Mexico and Indonesia are popular with traders as they tend to experience fast growth.

25.  agenda (n)
There are several items on the agenda for today’s meeting.

26.  sustainability (n) / sustainable (adj)
High-sustainability organisations take into account environmental and social performance of the company, as well as financial performance.

27.  outsource (v) / outsourcing (n) / insourcing (n)
Companies may choose to outsource their IT support in order to reduce costs.

28.  merger (n) / merge (v)
The merger between these two companies has created the world’s second biggest carmaker.

29.  takeover (n) / take over (v)
Employees are often concerned about losing their jobs when a bigger company takes over their firm.

30.  crowdfunding (n)
They raised money for the film through crowdfunding.

31.  board of directors (n)
She currently sits on the board of directors.

32.  brand awareness (n)
Working with influencers on social media is an effective way of increasing brand awareness.

33.  staff (n)
10 members of staff are attending the conference.

34.  impact (n)
Social networks are making a huge impact on sales.

35.  capital (n)
We need to raise more capital in order to implement our new strategy