Blogging 101: What Is a Blog and Why You Need One | Mailchimp

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5 Benefits of blogging

So, what is a blogger? This is someone who posts on a blog regularly. If you decide to become a blogger, or if you want to start a blog for your business, there are several significant benefits you may enjoy. They include:

1. Drive traffic to your website

One of the first benefits of blogging is that you can drive a lot of traffic to your website. The reality is that most people use a search engine when they are looking for products and services they provide. If you have a blog, you can increase the ranking of your search engine results, which will drive more traffic to your website. If you land at the top of the list for certain words and phrases, people will click on your link more, which means more people will land on your website.

2. You can repurpose content

Another major benefit of having a blog is that you can repurpose content. What this means is that you can take information that you have already shared on social media, turn it into a blog post, and post it again. This makes life easier for your marketing team, which doesn’t have to come up with new ideas as often. Furthermore, if you repurpose content, you may target entirely new visitors, helping you expand your catchment area and target market.

3. You humanize your company

When people think about companies, they usually think about vague entities that only exist to make money. They do not realize that there are people behind the scenes trying to meet their needs. If you have a blog, you humanize the company, meaning that people will have an easier time relating to your business. This could be exactly what you need to generate more leads and increase your conversion rate.

4. You have an easy way to incorporate keywords

If you are struggling to rank ahead of the competitors in your industry, you need to find ways to incorporate certain words and phrases into your website. Sometimes, they may not fit well in other areas, but if you run a blog, you have an easy way to incorporate them. For example, you may be able to base entire blog posts around the words and phrases that are most important to your business. This could be a great way for you to improve your SEO and boost your search results rankings.

While adding a blog to your business is a great way to promote the product and services you offer, it is also a great way to share interesting stories and company news. For example, if there is a major sale coming up, you may want to share it on your social media profiles as well as on your company blog. Or, if there is an interesting event that your target market might want to know about, you can share the story on your company blog.

Clearly, a blog is a great tool for personal and business use. If you are looking for a way to generate more online traffic, drive people to your website, and boost your revenue, you need to think about adding a blog to your company website.