About audience marketing and the Microsoft Audience Network

About audience marketing and the Microsoft Audience Network

Learn about the Microsoft Audience Network and how you can run ads natively in it.

Note

This feature is currently available in Albania, Algeria, Andorra, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Belgium, Bolivia, Bosnia, Brazil, Brunei, Bulgaria, Canada, Cayman Islands, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czechia, Democratic Republic of the Congo, Denmark, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Ethiopia, Fiji, Finland, France, French, French Polynesia, Georgia, Germany, Greece, Guam, Guatemala, Guiana, Guinea, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iraq, Ireland, Israel, Italy, Japan, Kyrgyzstan, Latvia, Lesotho, Libya, Liechtenstein, Lithuania, Luxembourg, Madagascar, Malawi, Malaysia, Maldives, Malta, Martinique, Mauritania, Mauritius, Mexico, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Namibia, Nepal, Netherlands, New Caledonia, New Zealand, Nigeria, North Macedonia, Norway, Oman, Pakistan, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Reunion, Romania, San Marino, Saudi Arabia, Serbia, Seychelles, Singapore, Slovakia, Slovenia, South Africa, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, The Gambia, Togo, Trinidad and Tobago, Turkey, United Arab Emirates, United Kingdom, United States, Uruguay, Vatican, Venezuela, Vietnam, Yemen, and Zimbabwe

While search engine marketing is focused on showing the best ad for a search query, audience marketing is all about showing the best ad for an individual person. With audience marketing, you can reach people in the right place at the right moment by showing them your ad wherever they are, on whatever device.

Meet the Microsoft Audience Network

The Microsoft Audience Network uses Microsoft’s deep understanding of customers and proprietary artificial intelligence (AI) to place Microsoft Audience Ads on Microsoft properties and other premium platforms. Microsoft Audience Ads are high-quality, cross-device, native placements in sites like MSN, Outlook.com, Microsoft Edge, and many more.

Microsoft Audience Ads

Microsoft Audience Ads are responsive, automatically adjusting to various sizes and shapes to naturally blend in with the fundamental experience of the page they are placed in. The Microsoft Audience Network supports two ad formats: image-based ads and feed-based ads.

Great images grab people’s attention. And you can use any existing image assets you’re already using on the Google Display Network, Facebook Audience Network, or in your Pinterest Ads. Here’s an example of what an image-based ad could look like:

You can also use dynamic remarketing lists to remarket to users based on the specific product IDs that they have interacted with and promote these ads to them using the same product IDs. Here’s an example of what product-feed-based ad could look like:

How does it work?

Our AI learns about individual consumers: What they’re searching for, what they read on the web, what they purchase, what information they’ve shared on LinkedIn and other sites, and countless more variables. Then it matches individual consumers with Microsoft Audience Ads that are just right for them, and that appear right where we knew they were going to look.

Let’s get started!

Learn how to create an audience campaign