What is Business Email: Definition, Tips, Video | SendPulse

Business email – is a method of business communication, which plays an essential role in establishing relationships with colleagues, partners, and sponsors. To save your time, register with SendPulse, and send emails for free.

The lecturer from Mad English TV covers the subject of a business email, providing useful tips on how to write professionally.

If written correctly, it will help you to create a good image for your company. Today, sending business email is a widespread practice since it is impossible to imagine a worldwide business process; business email lets you contact subscribers who live in every timezone.

People all over the world are different, but still, there are some rules to follow if you want to be professional.

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Tips for Creating a Business Email

Formal style. Formal style aims to reach an agreement, that is necessary for business. Be concise, accurate, and avoid clichés.
Language. International business emails should be written in a global language (English). If business communication is held within the same country, your national language should be used.
Subject line. It must be formulated in a short, clear, and precise style as people get lots of emails every day and don’t have unlimited time. Don’t write long compound sentences. Make sure that the subject line will be readily understood, especially in case the language you use is not a native one for a recipient. If your email is critical, use a word URGENT at the beginning of the subject line.

With these tips in mind, you’ll communicate correctly. To put these tasks on autopilot, make use of email services. They provide pre-designed templates and personalization instruments.

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Email opening

If you write to a person you are not acquainted with, use the following phrases:

Dear Sir/Madam,
Dear Mr/Miss/Mrs (surname),
To whom it may concern.

If you email a person you know, use these greetings:

Dear (name),
Hello (name),

After that, specify the purpose of your email:

I am writing to you regarding…
My name is …, I am (position held) at (company), and I am writing to you concerning…

State the purpose clearly, accurately, value your recipient’s time.

If you are answering an email, be polite, and give thanks to the recipient before stating the purpose:

Thank you for your reply
Thank you for contacting (company name)

Body

Paragraphing. Use paragraphs to make the text easy-to-read, place accents on essential points, ideas.
Questions and essential information. If you want to ask something, make your question visible. Write it close to the beginning, as nobody will scan your email.
Don’t use contracted forms. They are not appropriate in business communications. For example, NO I’m – I am, NO won’t – will not.
Be official. Don’t try to joke, as some of your jokes may not be understood correctly in different countries.