What is Apple Business Manager? Definition from WhatIs.com

What is Apple Business Manager?

Apple Business Manager (ABM) is an online portal for information technology (IT) administrators who deploy macOS, iOS, iPadOS and tvOS devices in an enterprise or educational setting. The portal is used in connection with a third-party mobile device management (MDM) platform for managing and distributing Apple devices and applications.

Devices must be running the following version of an operating system to work with ABM:

IPhone devices: iOS 7 or later.
IPad devices: iPadOS 13.1 or later.
Mac devices: OS X 10.9 or later.
Apple TV devices: tvOS 10.2 or later.

ABM includes functionality previously provided via the separate programs of the Apple Device Enrollment Program (DEP) and the Volume Purchase Program (VPP).

Features of Apple Business Manager

ABM works with MDM platforms to manage and configure Apple devices. Popular features include the following:

Managed Apple ID. Employees of an organization must have managed Apple IDs assigned to sign in and manage the various functions of ABM. Administrators can set roles like Administrator, People Manager, Device Manager and Content Manager to Managed Apple IDs to perform the defined tasks. The different roles include different privileged access levels and are location-based, so an account can have one role in a specific location but another from a different location. Accounts can be set to lock after 10 incorrect password attempts or due to suspected fraudulent activity to ensure security.
Federated authentication. Managed Apple IDs can automatically be created by integrating ABM with Google Workspace or Microsoft Azure Active Directory (Azure AD). When using federated authentication, users who sign in using their company credentials will have those credentials automatically become their Managed Apple ID. This also means the account lifecycle can be managed via that integration. When the account is removed from the directory in Google Workspace or Azure AD, the account will be removed from ABM.
Device enrollment. ABM can deploy Apple devices purchased from Apple or a participating Apple Authorized Reseller. Alternatively, existing Apple devices can be manually added by using Apple Configurator. Once Apple devices are available in ABM, those devices can be automatically enrolled in an organization’s connected MDM or EMM platform. Administrators can choose which steps the end users must perform when using Setup Assistant on their devices.

Content purchasing. Administrators can use ABM to purchase apps and books in volume for their organization. These digital purchases can then be assigned to specific users, installed and updated over the air. These purchases and distribution can happen even if the administrator has disabled the app store on user devices. Additionally, the administrator can revoke and reassign applications to a different user or device. This enables the organization to keep full ownership and control of purchased apps. When using ABM with an MDM or EMM platform, the deployment mechanisms of the MDM or EMM can distribute those books and apps.

How to enroll with Apple Business Manager

To get started with ABM, IT must first go through the enrollment process for the organization by creating an administrative user and providing information about the organization. The following steps walk through the enrollment process for IT:

Go to https://business.apple.com/ and click Enroll now.
On the Enroll Your Organization page, IT must provide information about the organization, the enrolling administrator and the verification contact and click Continue.
Review the provided information and click Submit.

After completing the initial enrollment steps, the enrollment will be under review. During that stage, an AppleCare agent will research the organization and call the provided verification contact to confirm the provided information. Once the information is verified, IT will receive a confirmation email to create an administrator account and complete the enrollment.