What does it mean to be data-driven? Digital analytics glossary

When a company employs a “data-driven” approach, it means it makes strategic decisions based on data analysis and interpretation.

A data-driven approach enables companies to examine and organise their data with the goal of better serving their customers and consumers. By using data to drive its actions, an organisation can contextualise and/or personalise its messaging to its prospects and customers for a more customer-centric approach.

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