What Is Meta Business Suite? [How to Get Started]

Let’s take a deep dive into Meta Business Suite, formerly known as Facebook Business Suite, as we discuss:

What it is?

A tool that allows you to manage everything related to your business on Facebook.

How to use it?

Start by linking a Facebook account to your business email.

And more!

Today, over 10 million businesses advertise on Facebook. Are you getting ready to be one of them?

Then you’ll want to familiarize yourself with Facebook Business Suite. Facebook Business Suite has gone by quite a few names over the years, originally Facebook Business Manager and now officially known as Meta Business Suite.

What is Meta (Facebook) Business Suite?

Meta Business Suite, previously known as Facebook Business Suite, is a free tool that allows you to manage everything related to your business’s presence on Facebook, Messenger, and Instagram. With Meta Business Suite, you can:

Set up and manage business pages on Facebook and Instagram
See notifications for both Facebook and Instagram from the same place
Create new posts and Stories for Facebook and Instagram, and schedule them to publish ahead of time
Get updated on all relevant activity for your Facebook and Instagram pages, including who is liking and engaging with your posts
Read and respond to messages and comments on Facebook, Messenger, and Instagram from one unified inbox
Create and save automated responses to frequently asked questions
Create, publish, and monitor Facebook and Instagram ad campaigns
Grant access, define roles, and manage permissions for your employees who manage your Facebook presence
Review analytics for your Facebook ads and organic posts

We know, it’s a lot to take in! With so much for business owners and marketers to manage, it’s wonderful that Meta has made things a bit easier. By gathering all of these capabilities into a single (and free!) tool, managing your social presence on Facebook and Instagram is a lot more efficient.

With Meta Business Suite, you can even manage pages, people, and ads for different brands. So, if your business has more than one brand, you can create, respond, and keep track of everything from one place.

Plus, Meta Business Suite is available on desktop and mobile. That means you can do all this from your favorite web browser on a laptop, or from the iOS or Android app.

How to set up Meta Business Suite

To get started with Meta (Facebook) Business Suite, you’ll first need a Facebook account linked to your business email. You can set one up by navigating to business.facebook.com and clicking on “Create an account.” If you already have a Facebook account, follow the instructions below to add pages, ads, and people to your Meta Business Suite.

Add pages to Meta Business Suite

Once you’re logged in to Meta Business Suite, scroll down to the Pages section and click on “Go to business settings.”
Click the “Add” button, and then select “Add a Page.”
Start typing the name of your business page and select it when it appears in the drop-down menu. You must be an admin of the Page in order to add it to Meta Business Suite.
A new window with a green checkmark will appear. Click “Close” and the page should now appear in your Pages section.

Add ad accounts to Meta Business Suite

Once you’re logged in to Meta Business Suite, open up the “Business settings” panel and click on “Ad accounts.”
Click the “Add” button, and then select “Add an ad account.”
Enter your ad account ID and select “Add ad account.”
Start managing your ads or create a new one following the instructions here.

Add people to Meta Business Suite

Once you’re logged in to Meta Business Suite, open up the “Business settings” panel and click on “Users.” Then select “People” from the drop-down menu.
Click the “Add” button.
Type in one or more email addresses for the employees you’d like to invite to Meta Business Suite. Select the Business Role you want to assign them.
- Admin Access = This includes full access to your Meta Business Suite, just like your access.
- Employee Access = This limits a person’s access to specific accounts and tools. Facebook recommends this access level.
- Finance Analyst and Finance Editor are two additional levels of access for accounting team members, available by clicking on “Show Advanced Options.”
Once you’ve granted Employee Access, the following page screen will allow you to grant access to specific assets (such as your Facebook Pages, Instagram profiles, ad accounts, or pixels) and tasks related to those assets (such as managing ads, responding to messages, or creating posts for the page). You can toggle on or off to grant or restrict access to a particular asset or task. When you’re done, click the “Invite” button.
A new window with a green checkmark will appear. Click “Done” or click “Add more people if you want to invite more employees to Meta Business Suite.

Make marketing easier with Meta Business Suite

At last, you can manage everything related to your Facebook, Messenger, and Instagram presence from a single place, thanks to Meta Business Suite. It makes marketing a whole lot easier. But, if you want it to be even easier, talk to the digital marketing experts at Your Marketing People. Our team can streamline your social media strategy, deliver on your ROI goals, and drive a lot more results for your business.