Using Your Logo on Social Media: What You Need to Know | Tailor Brands

Before you go charging off and smacking your logo on all of your posts, images, and videos, here are three crucial scenarios where you shouldn’t include your logo.

1. The image or photo isn’t yours

Taking credit for someone else’s work can be tempting, but it’s not ok morally and can have severe legal repercussions. Copyright law can be challenging to understand, especially as it’s not so black and white sometimes, but that’s not an excuse to break it.

As a general rule of thumb, if you’re posting an image or photo that you received for free or that was created by someone else, don’t attach your logo to it without their permission.

The image doesn’t belong to you, and you’re essentially telling the world that it’s yours. It’s not unheard of for creators to sue for damages, and the law definitely won’t be on your side.

2. Your logo is too attention-grabbing

Yes, you heard me right. If your logo is just too awesome, or sports too many colors, you run the risk of lessening the impact of your post and stealing its thunder. This can happen when your logo is overly-large and takes up a lot of space.

If you find this happens to you, you should think about resizing your logo or redesigning it.

3. You are the brand

If you are the brand, then it’s ok not to use your logo on every post. Imagine if Instagram influencers included a logo with every image they uploaded; it would quickly become too much.

One of the reasons Instagram is so popular with influencers is because their face does most of the branding for them, which means they don’t need to add a logo to each post.