Ultimate Guide to Facebook Business Manager

Creating and Managing Your Facebook Pages

Creating a Facebook Business Page can help your business increase brand awareness and exposure through text posts, photos, videos, and other forms of engagement.

To Create a New Page

• Step 1: Log into Facebook using your personal Facebook profile.

• Step 2: Once you’re logged in, you can press the Create button on the bar at the top of the screen.

• Step 3: Click on the Page button.

• Step 4: You should now be on the Create a Page section where you can click Get Started under the Business or Brand option.

Fill in Page name and category

• You will then have to fill out a form that asks you to create a Page name and its category.

• Facebook has literally thousands of categories. Some of the main Page types are: Local Business or Place, Company, Organization or Institution, Brand or Product, Artist, Band or Public Figure, Entertainment, and Cause or Community.

• If you choose Local Business or Place as your Page type, categories to choose from include: attractions / things to do, bank, bar, book store, concert venue, food / grocery, hotel, movie theater, museum / art gallery, outdoor gear / sporting goods, real estate, restaurant, cafe, school, shopping / retail, and spas / beauty, among many others.

• Some of these categories will overlap in terms of what you think best describes your business. Don’t worry: as far as categories go, you may choose up to three. But be as specific and accurate as possible when choosing your categories.

Add profile and cover photo

• The final two steps will ask you to add a profile and cover photo. You can skip these options if you don’t have photos ready. However, we recommend you add these images as soon as possible.

• Facebook recommends a 320 x 320 pixels image for profile pictures, and a minimum width of 720 pixels for cover photos.

Now you should see your brand new Facebook Page for business.

While it may look barren after you having just created it, there are plenty of opportunities to spruce it up. Read on for a list of things you can do to improve your Page, as well as actions you can take on Facebook Business Manager to drive better business results from your Page.

Create a Username for Your Page

What is a username on Facebook? The answer is: it’s the username that appears below your Page’s name and in your Page’s URL to help people find and remember your Page.

Keep in mind that new Pages may not immediately be able to create a username, and that your Page’s username may be removed because of inactivity. To create a username:

• Click Create Page @Username on the left side of your Page.

• Enter a username.

• If the username is available, click Create Username.

If the username you want is already taken or not approved, you’ll have to choose a different one. Here are some guidelines for creating custom usernames:

• You can only have one username for your Page or profile, and you can’t claim a username that is already being used.

• Usernames can only contain alphanumeric characters (A–Z, 0–9) and periods (“.”). They can’t contain generic terms or extensions (.com, .net).

• Usernames must be at least 5 characters long.

• Periods (“.”) and capitalization can’t be used to differentiate usernames. For example, johnsmith55, John.Smith55 and john.smith.55 are all considered the same username.

• Usernames shouldn’t impersonate someone else.

• Your username must adhere to the

  Facebook Statement of Rights and Responsibilities

  .

Add a Website Link to Your Page

Now that you have a Page with photos and your own customer username, how do you add a website to your Facebook business Page?

It’s simple to add a website link:

• Go to the About section located in the navigation bar, which is right underneath your profile photo.

• In the Additional Contact Info section, enter your website URL.

You can also add other crucial types of information to your new Facebook Page. These include: phone number, email address, physical address, hours of operation, etc.

Create Call-to-Action Buttons

Call-to-Action buttons link to any destination on or off Facebook that aligns with the goals of your business. These Facebook business Page buttons — like Shop Now or Sign Up — can be added easily to the top of your Page.

Some of the main calls to action available are:

• Book Now

• Contact Us

• Send a Message

• Call Now

• Send Email

• Use App

• Play Game

• Shop Now

• See Offers

• Sign Up

• Watch Video

• Learn More

You may also see the option to connect services such as MyTime, HomeAdvisor or delivery.com to your Page.

To add a Call-to-Action button to your Page, you’ll need to be an admin, editor, moderator or advertiser.

• Click the Add a Button below your Page’s cover photo.

• Select a button from the dropdown menu and follow the on-screen instructions.

• Click Finish.

Once the button has been created, you can test your button.

• Hover over your button.

• Select Test Button.

If your Call-to-Action button will take a visitor to an external site (site outside of Facebook), we highly recommend setting UTM parameters, so that you can determine which sessions from your traffic and conversions originated from your Facebook Page. 

Set Up Reviews and Recommendations on a Facebook Page

Turning on Facebook Recommendations and reviews for your Page lets anyone logged into Facebook publish a Recommendation or review on your Page, see your Page’s rating and see Recommendations shared with Public.

Recommendations help customers learn more about your business and may make your Page easier to find in Facebook search. 

Similar to a thumbs-up/thumbs-down rating system, Recommendations are designed to be much simpler than star-based rating scales, and could potentially increase the number of ratings/recommendations logged by Facebook users.

1 in 3 people on Facebook use the platform to look for Recommendations and reviews.

To see your Page’s Recommendations, go to your Page and click Recommendations or Reviews in the left column. Turning Recommendations off will disable Recommendations and remove the rating and Recommendations from your Page.

Keep in mind that you can report a Recommendation for removal if it doesn’t follow Facebook’s Community Standards or focus on the product or service offered by the business. To turn Recommendations on for your Page:

• From your Page, click Settings.

• Click Templates and Tabs on the left side of your Settings page.

• Scroll down and click Add a Tab.

• Click Add Tab next to Recommendations or Reviews, then click Close.

If your Page previously had reviews, Facebook Recommendations have been automatically turned on for your Page. If you can’t find a review, check your Page’s Recommendations (you can filter by most recent Recommendations to help you find it).

Create and Schedule Posts on a Facebook Business Page

Posting on your Facebook business Page lets you stay top of mind with people who are interested in your Page and in your business.

By posting content regularly, you can also keep customers interested and engaged with industry information, product updates, event notifications and more.

How to Create and Schedule Posts on Facebook Business Page

You can create a post and schedule it to publish on your Page in the future. Scheduled posts can be created and edited by other admins and editors who help manage your Page. Keep in mind that all times for scheduling correspond to your current time zone.

• Start creating your post at the top of your Page’s timeline.

• Click the down arrow next to Publish and select Schedule.

 

• Below Publication, select the date and time when you want the post to publish Click Schedule.

To reschedule, edit, or delete a scheduled post:

• Click Publishing Tools at the top of your Page.

• Click Scheduled Posts in the left column.

• Click the post you want to edit.

• Click Edit to edit the post, or click the down arrow.

Here are some useful tips when creating and scheduling posts on your Page:

• Share meaningful updates.

  Whether it’s content related to your industry or updates on what your business is doing, stay in touch with your audience with Facebook posts. Use short, fun-to-read copy and eye-catching images to get attention. Take advantage of the post scheduling tool to save time.

• Share your post after publishing.

  When your post is published, you can bring more attention to it by pinning it to your Page or embedding it in your website. When you pin a post, it will remain at the top of your Page so it’s the first thing people will see. Embedding a post means it will appear on your website.

• Get the attention of customers with news or special discounts.

  Use posts to make special offers to your customers, invite them to events, or share the moment with a live video.

How to Pin a Post on a Facebook Business Page

You’ll need to be an admin or editor to pin Page posts.

To pin a post to the top of your Page’s timeline:

• Go to the post on your Page’s timeline.

• Click the three dots in the top right of the post.

• Select Pin to Top of Page.

Can I Bulk Schedule Posts across Multiple Facebook Business Pages?

If you would like to create and schedule a post at once across multiple Facebook business Pages, you first have to assign a main Page, which acts as “parent page” to all your location Pages. Any posts that are created and published on the main Page will also appear on the location Pages by default.

For more information on how to bulk schedule posts across multiple Facebook business Pages, visit the section below on managing multiple Facebook business Pages.

How to Upload Photos to Facebook Business Page

The ability to add and upload photos to a Facebook Business Page is a crucial part of a business’ marketing strategy on Facebook. You can use it to show off various parts of a business like a store’s interior, a staff roster, or even the products on sale offered to customers.

Uploading General Photos to Your Facebook Business Page

Clicking on the Photo/Video button underneath a Post template reveals the many ways you can add photos to your Facebook business Page. Just click on your preferred method to immediately add the image to your Page.

• Upload Individual Photos:

  This option allows you to upload a single image onto your timeline. You can upload the picture by itself or add a description to attract Page visitors. Any photos uploaded this way appears in your Page’s Photos section under the Timeline Photos album.

• Photo Albums:

  Upload entire albums of photos at once. Make sure that you also give the album a title to give more information to your viewers.

• Slideshows:

  Another way to show off multiple photos is with a slideshow. You can select between three to ten images and customize the presentation with background music. You can also use slideshows as an update to an existing post.

• Photo Carousel:

  Utilizing a carousel allows a business to not only show off its products and services but to also provide a direct link to a product page. You can upload up to 10 images with each one having its own link. Facebook recommends a minimum image dimension of 1,080 pixels wide and 1,080 pixels tall.

• Instant Experiences:

  Another way to showcase the business’ offerings is with Instant Experience. Clicking on the image will take users to a presentation where you can add additional photos, videos, image carousels, and forms. Even though you can use your Page to create Carousels and Instant Experiences, Facebook also lets you create these customer-focused presentations through its Ads Manager platform.

Can I Use Facebook Business Manager to Upload Photos?

Facebook Business Manager can help you upload photos across all your Pages. Like with bulk scheduling posts, you can set up a parent-child Page system within FBM to upload the same profile and cover photos to each Page at once.

You can upload the pictures to the parent, or main, Page, which will also affect the location, or child, Pages.

You can also choose to change the cover and profile photos for specific Pages to reflect special events or upcoming deals.

However, any future changes to the main Page’s profile or cover images might override the custom photos picked for location Pages.

How to Link Instagram to a Facebook Business Page

You can add Instagram to your Facebook business Page so that anything you post on your Instagram business profile is also posted on your Page.

• Click Settings at the top of your Page.

• Click the Instagram tab on the left side of your Settings page.

• Click Login next to “Add your Instagram to get started.” By adding your Instagram account to Facebook, you can easily edit your account details, create Instagram ads and more. Admins, editors and moderators will also be able to read and respond to comments on your Instagram posts from Facebook Business Manager or your Pages Manager Inbox.

• Once your Instagram and Facebook business Page accounts are linked, you’ll be able to automatically share Instagram photos on your Facebook business Page.

How to Create and Post Videos on a Facebook Business Page

The process of adding and posting a video to a Facebook business Page is easy, and it only takes a few clicks to set up.

• You can start by clicking Create Post on your home page then clicking the Photo/Video button. A series of uploading options should appear. Click Upload Photos/Video and select the video file from your computer.

• Facebook recommends an MP4 or MOV file format for your videos. However, it does support other formats as well, which you can find in the chart below.

• You can add more details to the video to better inform viewers. Write a brief description and tag specific people or Pages by clicking on the head icon below the description field. You can also give it keywords tags to give it more exposure throughout Facebook.

• There’s also an option to choose a specific thumbnail for the video, add custom labels for Page admins, and even implementing a poll to get user feedback. You can also add subtitles and utilize the 360-degree tool for specific footage (more on these topics later).

• Before you hit the Publish button, you can make some last-minute adjustments such as scheduling its release, customize its distribution (where it appears on your Page), and even choose to allow specific Pages to crosspost the video, which is helpful for a business with multiple locations. You can also choose to enable or disable comments and reactions from viewers and add a Donate button to help raise money for charity.

• With your settings in place, you can now hit the Publish button and have the video appear on your Timeline.

How to Add Captions to Videos on a Facebook Business Page

Captions can be useful to many viewers even if they don’t have any hearing impairments. In fact 85 percent of Facebook users watch videos on the platform with the sound off.

After uploading a video on your Timeline you can click Generate at the top of the post, which lets Facebook automatically create captions for your video. However, you can edit them for accuracy before hitting that Save to Video button.

85 percent of Facebook users watch videos on the platform with the sound off.

How to Use Live Videos for a Facebook Business Page

Another way to reach audiences on your Page is by hosting a Live video. You can start your show by clicking on the Live button at the top of your Page. You can choose to write a brief description so that viewers know what to expect before they watch.

When you’re ready, click Go Live to start broadcasting. The maximum time for a live broadcast is four hours.

The feature should be available on most smartphones that have a camera, but if you’re broadcasting from a computer, Facebook recommends that you use the Google Chrome web browser.

Add List of Services to Your Facebook Page

Apart from menus, you can also showcase your services on your Page to let visitors know what you’re offering.

To add the Services tab to your Page:

• Click Settings at the top of your Page.

• Click Templates and Tabs in the left column.

• Scroll to the bottom and click Add a Tab.

• Next to Services, click Add Tab then click Close.

• Now that you have added the Services tab, you can list your services. Go back to your Page, and click the new Services tab on the left side.

• Click Add a Service. In the pop-up box that appears, enter the service name, price (optional), description (optional), appointment duration (optional), and image. Then click Save. To list another service, repeat the process by clicking the Add a Service button.

Invite People to Like Your Page

People who like your Page are more likely to see the content you post on their news feed. By building a community of people who like your Page, you can increase exposure to your business on Facebook and drive engagement with potential and existing customers.

To invite friends in your network to like your Facebook business Page:

• Go to your Page and click Community on the left side.

• On the right side of the Community page, you’ll see a section where you can invite your friends to like your Page. Facebook will also pre-load suggestions for inviting friends who have not yet liked your Page.

• You may also enter a friend’s name in the search box and click Invite next to their name.

If your Page has less than 100,000 likes, you can also invite non-friends who have reacted to or engaged with some of the posts on your Page.

To send these people an invitation to like your Page:

• Go to one of your Page’s posts (a post that has reactions: likes, comments, etc.).

• Click the reactions section of the post. This will show who has reacted to your Page’s post.

• Next to a person’s name, click Invite to send an invite to the person to like your Page.

Make Your Facebook Business Page More Engaging

As you set up and build your presence on Facebook with a business Page, you’ll want to take advantage of several free tools in order to make your Page more engaging.

Apart from creating and scheduling posts, there are a number of other options you can choose to more effectively connect with your audience and your visitors.

Create a Poll on Your Facebook Business Page

You can create a poll on Facebook that asks a question and lets people choose one of two options.

To post a poll to your Facebook Page:

• From your Page, click Create Post and choose Poll.

• Enter the question you want to ask people. In the boxes with Option 1 and Option 2, enter the options for your poll. Click the camera or the GIF icon to add a photo or GIF to your options.

• Click 1 week or another custom timeline to choose when you want your poll to end.

• Click Publish.

Create an Event on Your Facebook Business Page

Another way to drive engagement is to create and add an event on your Facebook business Page.

To create an event for your Page:

• Click Event at the top of your Page’s timeline.

• Add an event photo or video, then enter your event’s name, location and frequency (example: occurs once, weekly or you can customize the date range for your event). You can include optional details like:

  • Ticket URL:

    If you’ve set up the event with an online ticketing provider, enter the link.

  • On Sale Now or Custom Date:

    Choose the date that tickets go on sale. If tickets are available now, fans will be able to purchase tickets from your Page. Those who are interested in an event will receive a notification when tickets go on sale and will be able to purchase from your Page at that time.

  • Co-hosts:

    You can add other Pages (example: promoters, venues, artists) and friends as co-hosts, but only Pages will be displayed as co-hosts on the event page. Co-hosts can edit the event, and it will automatically be added to a co-hosting Page’s calendar. You can add or remove co-hosts, but once an event has been created by a Page, the Page is the primary host and can’t be removed. Learn more about adding co-hosts below.

• Click Publish or Save Draft. You can also click and select Schedule to select a date and time in the future for when you want your event to publish. Keep in mind that all events hosted by Pages are public. You can also add other people’s or Page’s public events to your Page.

Create a Shop or Storefront on Your Facebook Business Page

You can create a shop on your Facebook business Page in order to show and sell products to people right on Facebook. It’s a new feature, and keep in mind that shop types are different depending on your location.

Create a “message to buy” shop

You can create a Facebook business Page shop that lets customers message you to learn more about your products. Here’s how to add a Message to Buy shop to your Page:

• On your Page, click the Shop tab on the left side.

• Choose Message to Buy so your customers can message you about products they’re interested in. Then, click Continue.

• Choose the currency you want to use. This currency will apply to all your products and can’t be changed unless you delete your shop and create a new one. Click Save.

Create a shop that checks out on another website

You can also create a Facebook business Page shop that sends people to another website to complete a purchase. Here’s what you need to do:

• On your Page, click the Shop tab on the left side.

• Choose Check Out on Another Website and click Continue. You will include the website when you add products to your shop section.

• Choose the currency you want to use. This currency will apply to all your products and can’t be changed unless you delete your shop and create a new one. Click Save.

Keep in mind that your Facebook business Page shop will only appear to customers after you add at least one approved product.

Also, adding a product to your shop isn’t the same as sharing it to your Page timeline. When you share a product on your Page timeline, people who like your Page can see your product in their News Feed.

• On your Page, click the Shop tab.

• Click the image of the product you want to share.

• Click Share on the product image.

• From the dropdown, select Share on a Page you manage. Select the Page with the shop the product is from.

• Select a posting identity from the Posting as dropdown. Add details in the “Say something about this…” box, then Click Post.

Post Offers on Your Facebook Business Page

You can share discounts and deals with customers by creating an offer from your Facebook business Page. People can redeem it online or in-store, depending on where you make your offer available.

Here’s how to create an offer on your Facebook business Page:

• Click Create an offer at the top of your Page’s timeline.

• Describe your offer. You can edit the expiration date for your offer if you’d like it to run longer or shorter than a week.

• Add a photo and select whether people can use the offer Online or In-Store. You can also add a promo code or terms and conditions (optional).

• Click Publish.

Use Facebook Messenger for Business

As a Page admin, you can use Messenger to communicate with people right from your Page.

Using Messenger can help your business simplify customer acquisition by providing a direct, conversational way for people to take action on Facebook where they already spend their time.

It also gives customers an opportunity to communicate with your business on their terms. No need for filling out contact forms, waiting on hold on the phone, or keeping a dozen browser tabs open.

With Facebook Messenger, you can let people know they can send messages from your Facebook Page to your business.

To add a Message button:

• First, you’ll need to be an admin or editor of the Page.

• Click the Add a Button below your Page’s cover photo.

• Select the Send Message button from the dropdown menu and follow the on-screen instructions.

• Choose Messenger as the place where you would like the button to send people. Then click Finish.

To create a Messenger username:

• Click Create Page @Username on the left side of your Page.

• Enter a username.

• If the username is available, click Create Username.

• People will be able to search for your business on Messenger by username. Your username also shows up directly on your Page, just under your Page title.

To get the “Very responsive to messages” badge:

• Response times let people know when they can expect a response from your business. They show up in the About section of your Page and in the chat window, when someone messages your Page.

• If you respond to 90 percent of messages within 15 minutes, you’ll earn a “Very responsive to messages” badge.

Respond to 90 percent of messages within 15 minutes to earn a “Very responsive to messages” badge.

To set a welcome greeting:

• You can create a customized welcome greeting from your Page that will appear in Facebook messages and in Messenger when someone begins a conversation with your Page for the first time. Your Page’s greeting will appear before any messages are sent.

• Click Settings at the top of your Page.

• Click Messaging in the left column. Below “Show a Messenger Greeting,” click to select “Yes.”

• Click Change, edit the greeting, then click Save.

To turn on Instant Replies

• Instant Replies are sent automatically as your Page’s first response to new messages. For example, you can use your Instant Reply message to let customers know that you’ll get back to them soon or to say thank you to them for contacting your Page.

• You must be a Page admin, editor or moderator to turn Instant Replies on or off for a Page.

• Click Settings at the top of your Page, then click Messaging in the left column.

• Below Response Assistant, click to select On next to Send Instant Replies to anyone who messages your Page. To change and personalize your instant reply message, click Change, update the message and click Save.

Delete a Facebook Page

You may be wondering: why would any business or marketer want to remove their presence on the world’s largest social network and decide to delete their Facebook Business Page?

Reasons may vary. Among the most common ones that marketers would give:

• You have a duplicate Facebook business page.

• A business location closed down and you need to remove its Facebook business page.

• Managing the Facebook Business Page is taking too much time and not delivering enough return.

• There is no single best way for them to engage with fans on Facebook, or the community of fans seems to consist only of fake profiles, non-customers, and passive users.

• It’s difficult for them to measure the ROI using the data that Facebook provides.

• Facebook’s own algorithms are confusing or always changing, and the site seems to favor and reward paid content while punishing organic posts and non-paid content.

Whatever the underlying reason is for deleting a Facebook Business Page, the process is pretty simple. You can delete the Page in the traditional way or using Facebook Business Manager.

To delete your Facebook Business Page without using FBM:

• First, make sure you’re an admin of the Page you’re trying to delete. (You won’t see the option to delete a Facebook Business Page if you’re not an admin.)

• Go to your Page and click Settings at the top right.

• This will take you to the General tab of your Settings. Scroll down, and click on the Remove Page option.

• Deleting your Page means that nobody will be able to see or find it. Once you click delete, you’ll have 14 days to restore it in case you change your mind. After that, you’ll be asked to confirm whether to delete it permanently.

• If you choose to unpublish instead, only Admins will be able to see your Facebook Business Page.

To Remove your Page from Facebook Business Manager:

• Log into your Facebook Business Manager account. From your home page, click on Business Settings at the top right.

• From Business Settings, look for Accounts > Pages on the left side. Select the Page that you would like to remove from Facebook Business Manager.

• Selecting the Page will display the Page details on the right. Above the Page details, you’ll see the option to Remove the Page from FBM.

• Clicking on this option will remove your Facebook Business Page from FBM. This means you can now delete the Page using the traditional way, as outlined above.

Remember: your Facebook Business Page won’t be permanently deleted until 14 days have passed, but you can unpublish your Page at any time to give yourself a break from running it. Unpublishing won’t cause you to lose your fans and followers, or even your reviews and Facebook recommendations.

Get Facebook Business Page Verification

Facebook Pages for local businesses and other organizations may be eligible for verification.

This is a big deal. By having a blue or gray verification badge or checkmark on your Page, you stand out from a sea of inactive and probably untrustworthy business Pages on Facebook. It’s a mark of authenticity and credibility that can positively shape the purchase behavior of consumers who visit your Page.

This isn’t to mention that Verified Pages also show up higher in search results.

To verify your business Page on Facebook, you must be an admin. Your Page should also be published, have a profile picture and cover photo, and have posts.

• Click Settings at the top of your Page.

• From General, click Page Verification.

• Click Verify this Page. Then enter a publicly listed phone number for your business, your country, and your language.

• Click Call Me Now to allow Facebook to call you with a verification code.

• Enter the 4-digit verification code and click Continue.

• Instead of asking for a verification code through phone, you may also choose to get verified by sending Facebook your business documentation. In this case, you can use a business utility or phone bill, business license, business tax file, certificate of formation, or articles of incorporation.

• The documentation that you upload can be docx, .pdf, .jpg, .jpeg, or .png.

Convert Facebook Group into a Facebook Page

If you’re managing your business in a Facebook Group instead of a Page, you might be missing out on opportunities to reach more people, and you probably aren’t able to access free tools like Facebook Business Manager.

While there is currently no feature that automatically converts your Group into a Page, it’s easy to do so manually.

First, Create a Facebook Page

• Log into Facebook using your personal Facebook profile.

• Remember to use the same name as your Group so people know it’s you when you connect with them via your Page. Make sure you add a username that is also similar to that of your group so people can easily find you.

• Add your profile picture and cover photo. Make sure these are going to be identifiable to your followers. Then complete as many fields as possible when entering your business information.

Start the Transition Process

• You must be the original creator of a Group to be able to delete it. If the original creator is no longer part of the Group, an admin can delete it.

• Decide when exactly you’ll be closing the Facebook Group. When announcing the transition, mention the date and include the new Page URL.

• You can also write a post about your new Page, invite Group members to like it, and even change your Group cover photo so that the transition announcement is the first thing members see when they visit the Group.

Closing the Group

• Lock your Group before closing it so that no other member can post in it.

• To turn on lock messaging, click the gear icon in the upper right corner of your Group. Click Edit, then choose the option of enabling only admins (and no one else) to post to the Group.

• Remove Group members. Go to About, select the names of the members, then click Remove From Group. Once you have removed all members, including yourself, Facebook will automatically permanently delete your empty Group.

Create a Catalog for Your Facebook Business Page

A catalog on Facebook is a container that holds all the items you want to promote. After you create a catalog, you can use it for different business use cases, such as displaying products in a collection ad or tagging products on Instagram.

Learn how to create and upload items to your catalog with Facebook Business Manager.

• Go to your FBM home page and hover over Business Manager on the top left. This will bring up a list of options. Under Assets, click Catalogs.

• This will take you to the Catalog Manager. To set up your catalog, choose which category describes your business. Click Next.

• Configure your catalog settings by selecting the business your catalog belongs to. If it doesn’t belong to a business, select Personal. Then give your catalog a unique name to help identify it later. Click Create.

After you create a catalog, you can then upload items to it. You can do this by:

• Adding items using a data feed

• Adding items manually (for ecommerce businesses only)

• Adding items using a merchant platform

• Adding items using Facebook Pixel (for ecommerce businesses only)

Managing Your Catalogs

You can use Facebook Business Manager to create, upload items to, monitor, and manage your catalogs. You can add new people or partners to your catalog as well as adjust the level of access they have.

• Go to your FBM’s

  Business Settings

  .

• Click the Catalogs tab under Data Sources on the left side of your Settings page. This will bring up a list of all the catalogs you have created.

• Click the blue Add button

  to create a new catalog or request access to an existing one.

• Click Add People

  to add people in your Facebook Business Manager to your catalog and assign a role to them.

• Click Assign Partner

  to add another business to your catalog that isn’t already in your FBM. To do this, you first have to choose their role in your catalog, then you generate a link that you can share with them so they can gain access. Partners can be assigned one of two roles:

  • Catalog admin:

    A catalog admin can add, update, or delete items in a catalog and change your catalog settings. They can also create and edit product sets in a catalog to run campaigns, and assign the catalog admin and catalog advertiser roles to other people in your FBM account.

  • Catalog advertiser:

    A catalog advertiser can create and edit product sets in a catalog to run campaigns, but they can’t change the items in your catalog or modify catalog settings. A catalog advertiser can only assign the catalog advertiser role to other people in your FBM account.

• Click Add Items

  to add items in your inventory to the catalog. When you select this button, you’ll be taken to Catalog Manager to complete the process.

• Click Associate Sources

  to associate a Facebook pixel and/or app to your catalog.

How to Merge Two Facebook Business Pages

Merging a couple of Facebook business Pages into one is easy with Facebook Business Manager.

• Go to

  https://business.facebook.com/pages/merge

  . (You may be prompted to re-enter your password.)

• This will take you to a request form to merge duplicate Pages.

Here are a few things to keep in mind if you’re thinking of merging two Facebook business Pages:

• You must be an admin for both Pages.

• Merging Pages is a process that, once completed, cannot be undone.

• The Pages you merge must represent the same thing and have similar names. If you try to merge Pages that aren’t similar, the Pages may be permanently unpublished.

• People who like the duplicate Page will be informed of the merge. This may take a few days to complete.

• Content from the merged Page, such as posts, photos and the username, will be deleted during the merge, while Likes, check-ins, and reviews and recommendations from both Pages will be combined and shown on the remaining Page.

Manage Multiple Facebook Business Pages

Social media teams should learn how to manage multiple Facebook Pages with Facebook Business Manager because of its ease of use.

Learning how to manage multiple Facebook pages starts with creating a main, or brand, Page on FBM.

• Go to your FBM home page and hover over Business Manager on the top left. This will bring up a list of options. Under Assets, click Business Locations.

• Click Get Started to begin creating the main Page. This will be the business’ “parent” Page. Each location will have its own Page as well, but they’re in the “child” role. This means that anything done on the main Page is reflected on each location Page. More on this later.

• Once you’re done setting up the main Page, you can add existing Pages or create new ones for each location. You can also add or edit more locations after the Pages are created by going to the Business Locations section again and clicking Add Locations.

• Those that already have existing Pages can easily integrate them to the new system by choosing the “Migrate an existing page” option on the setup screen.

• Please note that Facebook has a naming protocol in place for each location Page created this way. By default, each Page will show “Business Name (City).” However, you can make it more specific to show “Business Name (Address, City).”

• You can add Pages manually or upload them in bulk through a CSV template. Businesses that already use tools like Shopify or Magento might have an easier time uploading a template instead of manually creating location Pages.

Managing the Main and Location Pages

With this new Page system in place, you can now dictate the content for all locations from one central Page.

However, you can also make some changes to manage specific features on individual Pages.

Posts: Any posts created and published on the main Page will also appear on the location Pages by default.

If you want the posts on a particular location Page to differ from the main Page, you need to go to the Locations tab on the main page. Then click Setting, then Locations. This will show you the options for post customizations for each Page:

• Always show the posts from the main Page on every location Page.

• Show the main Page posts on location Pages if that Page doesn’t have their own set of posts (this is the default setting).

• Never show any posts from the main Page.

Your choice will affect all Pages, but you can also exclude specific Pages from these changes by altering the settings within the pencil icon. This is located next to the location’s name on the same page.

Photos: The profile and cover photos for the main Page is the same on every location Page. However, you can change this by clicking on the camera icons next to each photo on every location Page.

Other Settings: You can also make changes that allow or prevent users from writing on the Page’s timeline, sending a message, and posting their Recommendations and reviews.

You can do this by clicking on the Settings option on the top right corner of the appropriate Page. From there, go to the General section and make the appropriate changes.