Twitter x Shopify: Making social commerce easier for merchants

Published: June 22, 2022

Starting today, thanks to our new partnership with Shopify, all U.S. Shopify merchants will have a quick and easy way to tap into Twitter to drive their customers to purchase.

With our Twitter Shopping ecosystem, we’re investing in features that empower businesses to put their products in front of their customers and drive them to where they can make a purchase.

This partnership with Shopify is an important step in helping merchants unlock opportunities to reach shoppers on Twitter at those precise moments of discovery, inspiration, and consideration.

We built a Twitter sales channel app, available in Shopify’s App Store and through the Shopify admin. When a merchant adds our sales channel app, they can:

• Onboard to Twitter Shopping Manager: With just a few clicks, merchants can connect their Twitter account to their Shopify admin and onboard onto our Shopping Manager – the entrypoint to our suite of Twitter Shopping tools where merchants can access and manage our shopping features. In addition to having access to the Shopping Manager, merchants can also access the other free tools we are building for professionals.

• Automatically sync their inventory: Our sales channel app regularly syncs with Shopify merchants’ product catalogs, so they don’t need to manually update product information on Twitter. As their Shopify catalog changes, so does the catalog in their Twitter Shopping Manager.

• Highlight their products: Merchants can showcase their products front and center on their Twitter profile with the Shop Spotlight or Twitter Shops to build brand awareness, drive product discovery, and reach customers – all for free. When they’re ready to purchase, shoppers can checkout on the merchant’s website. Starting today, we are also expanding beyond the beta testing phase for Shop Spotlight and Twitter Shops and making both features available to all merchants in the U.S.