The UNIQLO Business Model – 884 Words | 123 Help Me
- Internal Analysis
explanatory essay
Being financially flexible and strong within its industry gives Polo Ralph Lauren a valuable and rare resource. It has also provided the social complexity of a brand based on the culture and reputation. In turn, this resource extends Polo Ralph Lauren’s capability to expand internationally. This is directly enhanced by the changes that Polo Ralph Lauren has made in its value chain. One of the reasons that Polo Ralph Lauren has been able to reduce the costs internationally is that the company does not own or operate any of its own production facilities. Instead, they contract and outsource to over 400 different manufacturers around the world to produce their products. By outsourcing its production line, Polo Ralph Lauren has effective control over its costs and is able to diversify its products throu…
In this essay, the author
- Explains that the internal analysis of polo ralph lauren and gap provides a unique outlook of each corporation’s competitive advantage. both share similarities and have value chain strategies that allow them to compete competitively within its industry.
- Analyzes how polo ralph lauren’s financial resources are considered to be very strong within its industry. its free cash flow margin is doing well against the industry average.
- Explains that being financially flexible and strong within its industry gives polo ralph lauren a valuable and rare resource.
- Explains that polo ralph lauren’s brand is regarded as a marketing tactic because the brand name and polo’s logo are both recognizable in the fashion world. high customer loyalty allows for larger profit margins.
- Explains that gap operates within the same retail industry, but it is a relatively less expensive clothing brand compared to polo ralph lauren.
- Explains that gap excels financially, primarily because its profit margin compared to its industry is a big disparity.
- Explains that gap has a global supply chain, similar to polo ralph lauren, which drives the price of its products down due to its investment in manufacturing located in china.
- Explains that gap has emphasized its technological advances that help optimize their supply chain. it has provided customers with user-friendly websites, easy online check-out, and accessibility to help make purchases seamless.
- Explains that gap is able to market itself through franchising and become synonymous to american pop culture. it has franchise agreements with over 20 countries including australia, egypt, greece, russia, and thailand.
790 words
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- Fashion Industry Essay
explanatory essay
The apparel industry is a really important industry in terms of investment, revenue and trade and employment globally. Within the industry there are short product life cycles, an immense product portfolio, unpredictable customer preferences and opaque supply chain processes. (valueline.com, 2013)
In this essay, the author
- Explains that the apparel industry is an important industry in terms of investment, revenue, trade, and employment globally. the industry has short product life cycles, an immense product portfolio, unpredictable customer preferences and opaque supply chain processes.
- Explains that the industry sells its good through 3 channels and their sales with the market share.
- Lists the major fashion manufactures, importers, and exporters in the fashion industry.
- Explains the importance of corporate social responsibility in the fashion industry.
- Explains the oecd, iso 26000, ungc, and gri frameworks for csr reporting in the world. the eu eco label is a template to help consumers understand the company they buy from.
631 words
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- Fast Fashion Case Study
explanatory essay
Fast fashion allows consumers to get the latest styles presented in catwalks at a very cheap price. According to Walter Loeb, a former senior retail analyst for Morgan Stanley and a current contributor to Forbes, explains that companies like Forever 21, H&M, and Zara have made a push to get the latest styles in fashion into these stores as soon as possible, before the clothing becomes last season’s style. It is something that works perfectly for retail stores, as Loeb explains, “Many new ideas from the fashion shows that just finished in New York, Paris and Milan will soon be on Zara’s racks.” This means that stores are always in a rush to get their garments sold, before they are out of style six months later. One of the best benefits for retailers is that, because of the high demand of the latest styles, clothing sells very quickly and once it sales out instead of replenishing, they will just replace the garments with new styles coming fresh off the run floor (Stanley). This strongly encourages consumers to buy a piece of clothing that they like when they see it, otherwise there is a good chance it will not be there when they return. It is a perpetuating cycle whit no end in sight. This trend encourages shoppers to be more impulsive than they otherwise would be if he or she knew that the piece of clothing that they really liked was going to
In this essay, the author
- Explains that americans have doubled the amount of goods and services they consume in the last fifty years. the clothing industry is polluting the environment by making 80 million new garments per year.
- Explains that the clothing industry is like any other corporation in america, its one and only goal is to make as much money possible while ignoring externalities as a result of the mass production of clothing.
- Explains that advertising is one of the biggest reasons why the clothing industry has been so successful over the last few decades.
- Explains that fast fashion allows consumers to get the latest styles presented in catwalks at a very cheap price.
1229 words
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- Zara Case Study
opinion essay
Fast Fashion may be the most significant disruptive in the retail industry today. Troublesome novelties, or product or services, that alter an prevailing market by presenting minimalism, suitability, convenience and affordability, have the most positive influence on a company. Because fashion is ever changing and technology is always evolving the amount of production time it takes for something to be manufactured
In this essay, the author
- Defines fast fashion as the rapid conversion of design trends into multi-channel volume.
- Opines that fast fashion is the most significant disruptive in the retail industry today. troublesome novelties alter an prevailing market by presenting minimalism, suitability, convenience and affordability.
- Explains that firms in the fashion apparel industry such as zara, h&m, and benetton have gradually comprised the viewpoint of fast fashion transaction.
- Explains that inditex is a fashion retailer which dates back to 1963 when it was only small workshop making women’s clothing. it has over 6,600 stores all over the world.
- Explains that zara’s unyielding customer standing led to its expansion in 1975, followed by its global growth in the 1980s, and the takeoff of new retail ideas.
- Explains that zara has been a groundbreaker in conveying new fashions, new designs, and new ideas rapidly to its stores.
- Analyzes how the sign of moving products promptly from a designer’s table to the retail sales floor has swayed the global retail commerce and enticed rivalry.
- Explains that fashion apparel retailers used their ability of calculating consumer needs and fashion trends long before the actual time of consumption in order to strive in the market.
- Explains that fashion venders compete with others by assuring punctuality to promote with their competence to bring quickly the fashion styles shown by fashion shows and runways.
- Explains that market compassion and receptivity through rapid preoccupation of consumer predispositions into the design process increases the profit boundaries for retailers. fashion runways and fashion shows were the main creativeness for the fashion industry.
- Explains that fashion shows and runways became a public incidence from 1999 on, leading to the revelation of the fashion procedure.
- Explains that mindful consumers were shown limited designs and styles enthused from runways. retailers such as zara, h&m, mango, new look, and top shop were tolerant to such designs that were rapidly made to attract consumers.
- Opines that real-time data can remove this possible risk. fashion has become an evolutionary extension and amplification of formerly existing fashion.
- Concludes that while fast fashion has become a rising trend because of consumer awareness, its drawbacks are also on the rise due to augmented realization around climate change, resource deficiency, financial circumstances, the slow-fashion crusade, and ill-fated accidents.
978 words
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- Under Armour Strengths And Weaknesses
explanatory essay
The ultimate goal of any company is to attain the competitive advantage above their rivals on the basis of a variety of features, such as higher quality, wider product selection, and added performance, value added services, more attractive styling, and technological superiority (Thompson). This case study on Under Armour Inc. will show how the company is accomplishing this. The study will analyze the strengths of the company, the company’s weakness, the opportunities the company has to continue their fast growth, and finally the threats that could have an impact on the company’s future. Through these areas the case study will show why Under Armour Inc. is a force to be reckoned with.
In this essay, the author
- Explains that under armour inc. is a force to be reckoned with because of its competitive advantage. the study will analyze the company’s strengths, its weaknesses, opportunities, and threats.
- Explains that under armour was founded in 1996 by kevin plank, a former college and professional football player who came up with the synthetic fabric design which enabled sweat to be “wicked-away” during high levels of physical activity.
- Explains that under armour’s first strength was innovation. the goal behind their gear is to keep athletes cool, dry and light throughout a game, practice or workout.
- Explains that under armour is an innovative company that has become a strong competitor in other areas, such as the footwear market and even have their own brand of sunglasses.
501 words
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- Zara’s Business Model, Information and Communication Technologies, and Competitive Analysis
analytical essay
Zara’s business model can be broken down into three basic components: concept, capabilities, and value drivers. Zara’s fundamental concept is to maintain design, production, and distribution processes that will enable Zara to respond quickly to shifts in consumer demands. José María Castellano, CEO of Inditex stated that “the fashion world is in constant flux and is driven not by supply but by customer demand. We need to give consumers what they want, and if I go to South America or Asia to make clothes, I simply can’t move fast enough.” This highlights the importance of this quick response time to Zara’s operations.
In this essay, the author
- Explains that zara is the most profitable brand of inditex sa, the spanish clothing retail group.
- Explains that zara’s commitment to rapid response in customer trends in fashion, producing clothing often and with short life spans, and the capabilities that they have developed to achieve it, have provided significant competitive advantage to
- Explains that zara’s unique approach to product development is instrumental to their success. it gives store managers significant autonomy in determining the products to display in their stores and which to place on sale.
- Compares zara’s business strategy, strategic partnerships, and cost of production, with its competitors’ outsourcing to cheap asian countries.
- Explains that zara’s unique approach to advertising and marketing is an additional factor within their business model that adds to their success.
- Explains that zara’s information and communication protocols are significantly different from its competitors, who spend less than 0.5% of total revenue on it.
- Opines that zara’s concept, capabilities, and value drivers, as demonstrated through their business model, have proven to be extremely successful.
- Explains that the key decision makers in the ordering process are the store managers and the commercials at the hq. however, there are certain issues that need to be addressed.
- Explains that the store manager is the preliminary decision maker in the case of replenishment, based on the initial filtering conducted from the hq.
- Explains that in the case of fulfillment of orders, the store manager doesn’t have much control over the extent of its orders being met.
- Explains that store managers have to manually assess their inventory, which is a slow process and suggests that there is room for improvement.
- Explains that zara’s lean production has made it a flexible retailer, but it might want to consider further upgrading the collection of information.
- Opines that more frequent information at stores, production facilities, and distribution centers would allow zara to match demand and supply more closely.
- Explains that zara and its it partner have in the past opted to use dos as their operating system for all the applications of the company.
- Argues that zara’s advantage over its competitors is not so mush a result of its it leverage, but its sustainability might be at risk due to lack in it investment.
- Explains that automated pos terminals would update theoretical levels with sales at the end of the day, so orders could be made on a continuous basis. modern e-supply management software could provide information on the economic order quantity (eoq).
- Explains that the inventory level at which garments would have to be reordered would provide store managers with a structured approach towards inventory management without compromising autonomy.
- Argues that enterprise-wide software would allow designers to follow the sales of test garments more closely, instead of relying on manual orders from store managers.
- Opines that intangible benefits could be derived from a new os at the store level.
- Analyzes how mcafee et al. compare the costs of three leading network os providers. linux offers the cheapest implementation costs for zara, although the difference is only marginal.
- Explains that l.m. apelgate et al. identified three important project dimensions which determine project implementation risk: project size, technology experience and project structure.
- Estimates that zara will invest over €21 million in upgrades, including hardware, software, porting, installation and training.
- Argues that zara should not discard dynamics in the environment since they could upset the timing of the project or determine the success of it.
- Explains the advantages of outsourcing software development to zara.
- Argues that cost reduction is one of the main driving forces for outsourcing, but it may have serious implications due to cultural differences and political instability in the outsourced country.
- Explains that zara’s secret is its reliance on communication and the way it uses existing technology to take control of almost every aspect of design, production, and distribution.
- Opines that zara should engage in bilateral agreements instead of dealing with multiple vendors.
- Compares emh with mmh in terms of outsourcing but predicts long-term relationships with a smaller set of suppliers.
- Argues that zara should retain software development in-house, as it is a key instrument in the value chain.
- Compares the value of a stock option to that of real-options analysis to ensure zara maximizes its it opportunities.
- Explains that the first step would be to consider the potential scenarios and outcomes of the it project for zara, that is, the upside and downside possibilities and their probability of occurrence in order.
- Explains the various options available to investors, such as the stage option, which allows for the project to be divided up into several stages.
- Explains that a nation-wide roll-out of the it project, followed by european implementation, and global implementation. the next step is determining what information is necessary to value the option premium.
- Explains that there are significant differences between real and financial options. in the case of zara, the present value of expected cash flow from investment is one of the parameters that is needed in order to evaluate the investment.
- Explains the best way to estimate extra sales generated would be through experimenting with pilot stores, creating the right conditions through making the it investment, and then observing sales operations.
- Explains zara’s concept, capabilities, and value drivers, which are tangible and intangible in the benefits that are returned to all stakeholders.
- Explains that the design and manufacturing division of zara is based on a production network, which is made possible through the vertically integrated manufacturing operations.
- Argues that a new os should not fundamentally change business processes or structure, but rather facilitate this.
- Concludes that zara’s project of upgrading the pos terminal operating system falls under a medium implementation risk category.
- Analyzes how the electronic markets hypothesis examines the effect of it on transaction costs in the supply chain.
10348 words
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- Fast Fashion Essay
opinion essay
Fast fashion is a term used by fashion retailers to express that designs move from runway quickly in order to capture current fashion trends. Fast fashion clothing collections are based on the most recent fashion trends from both fall and spring fashion week. This fast fashion strategy is currently used by well-known brands such as H&M, Zara, Top shop and many other brands. Fast fashion allows consumers to take advantage of current clothing styles at a lower price because fast fashion trends are designed and manufactured quickly and cheaply. However convenient aspect of fast fashion has been leading to promote consumerism since clothing had become unfashionable and not wearable quickly. Also a lot of these garments are made of unsustainable fabrics, which is a huge threat to our ecosystem. Solution for problems in fast fashion is needed.
In this essay, the author
- Explains that fast fashion is a term used by fashion retailers to express that designs move from runway quickly in order to capture current fashion trends.
- Explains that people are getting more used to wasting products that are still reliable to use, and fashion industry wants people to get rid of their clothing as soon as possible to sell their new collections.
- Explains that most of the fast fashion garments are manufactured using non-sustainable materials, which pollutes the ground and water.
- Argues that people are unaware of the consequences of fashion industry, and that consumers are promoting it because they don’t know the process of manufacturing clothes and how it affects the ecosystem.
- Opines that consumers can help by being aware of what they purchase and letting others get away from fast fashion.
- Describes ssf as a website/community devoted to promote good influence towards future if sustainable fashion.
- Opines that it is important to promote sustainable fashion through any media sources to let people realize slow fashion values.
- Cites elisabeth rosenthal’s article on “‘fast clothes’ versus ‘green clothing’; waste couture: environmental impact of the clothing industry; haraway, donna j. routledge;
996 words
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- Marketing: Burberry Target Audience
explanatory essay
The principles of marketing (The Times 100, n.d) are a range of processes concerned with finding out what consumers want, and providing it for them. This involves the ‘4ps’ of marketing; price, place, product and promotion. The product decision in any company involves dealing with goods that should be offered to a group of customers (Jobber & Ellis-Chadwick, 2012). Burberry maintains a product line with great width and scope in which their products fall into two main categories; fashion or continuity. Their fashion products are designed to be responsive to fashion trends and are introduced on a collection to collection basis (Burberry, n.d). Continuity products however have life cycles that are expected to last for a certain time period. Burberry also has 3 primary collections; womenswear, menswear and accessories, with the variety of products they can utilize their product mix greatly. Burberry also has…
In this essay, the author
- Explains that marketing is a range of processes concerned with finding out what consumers want, and providing it for them. burberry’s products fall into two main categories; fashion and continuity.
- Explains that burberry has an advantage in penetrating both the accessory and apparel market as it has different branches which allow high-end goods to be feasible for purchase.
- Cites soman, d & marand, s (2009). managing customer value: one stage at a time.
- Explains that burberry’s target audience is designed for both sexes, but it is dominated by the female audience who have a high disposable income. the brand focuses on customer value to attract and retain costumers.
- Explains that burberry needs more marketing to improve its visibility in the uk and globally. they have partnered with google to deliver an interactive campaign called ‘burberry kisses’.
- Explains jobber, ellis-chadwick, and swinton’s digital strategy is boosting brand value.
944 words
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- Fast Fashion
explanatory essay
For the past several decades, globalization has been a hot topic and it also anticipates every aspect of the world to connect each other. Likewise, globalization also allows consumers to have more access to catch up with updated fashion. The advantages of globalization bring a new philosophy called fast fashion, which holds quick response time and enhanced design in fashion apparel industry. In this paper, I will deliver By exploring all the aspects of each system, I will conclude the reason why fast fashion becomes the mainstream of the fashion apparel industry, and use one particular brand, Zara, as an example to discover the impact on consumer behavior in detail. Finally I will make some comments on the future of fast fashion and what luxury brands will react to this circumstance……..
In this essay, the author
- Explains that quick response and enhanced design systems have outstanding advantages, but fatal drawbacks that might lead to a failure. fast fashion system meets the fulfillment of enhanced product design and short time consumption.
- Explains that zara’s production cycles are much faster than other competitors.
- Explains that luxury brands are planning to change their consumption patterns and improve their logistics to react more quickly. the d&g revamp is part of a wider trend in which the world’s luxury fashion houses are looking to their cheaper, younger labels for growth.
- Quotes gianluca brozzetti, the chief exclusive officer of cavalli group. zara’s success shows the pressure luxury brand is facing in these days.
- Explains that consumers tend to be more demanding and arbitrary, so use appropriate strategy will be critical to all fast fashion retailers.
- Explains that globalization brings a new philosophy called fast fashion, which holds quick response time and enhanced design in fashion apparel industry.
- Analyzes how zara is the most innovative and devastating retailer in the word, based in a corua, spain.
- Explains that zara uses vertical integration for its supply chain management. in-house production is used and about 60% of the finished products are made by its own.
- Explains how zara uses a handheld innovation called personal digital assistants (pda) to gather feedbacks from customers.
- Explains that d&g and other diffusion brands are emphasizing their creativity by running glitzy ad campaigns and fashion shows.
- Explains that fast fashion has already controlled an affective portion (about 18%) in european market. fast fashion could consider the possibility of online business and gain a market share.
2486 words
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- Circuit City Case Study Solution
analytical essay
The collaboration and carefully connected network was consistent with a culture that allowed the retail kingdom to remain flexible, profitable, and prosperous for two decades (Mehrmann, 2009). Their 4S business model – service, selection, savings and satisfaction where the customer has a choice of wide variety of merchandise, received 110% back if they found a better deal, 30-day money back guarantee and the customer service of high trained sales professional help the company establish a competitive advantage. Their point-of-sale systems facilitated quick transactions and took care of their inventory (Wells
In this essay, the author
- Explains circuit city’s strong management, customer service focus, and a good merchandising formula, which capitalized on innovative electronic consumer products.
- Explains circuit city’s decision to layoff its highest paid sales force from their local stores was a “stuck in the middle” scenario. they neglected to upgrade and protect their core competencies.
- Opines that circuit city could have responded to external economic pressures with greater dexterity by adopting flexible organizational adjustments and retaining the competitive advantage of experienced sales personnel.
- Argues that the electronics retail business is in the “mature stage” of the industry life cycle with retailers operating in a highly saturated market with almost zero growth.
1116 words
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