The Importance of Creativity in Business

Usually, the topics of business and creativity don’t come up in the same conversation. Many believe that business is all about making money, while creativity is about art and imagination. So how do two rather different ideas fit into one?

 Creativity in business is a way of thinking that inspires, challenges, and helps people to find innovative solutions and create opportunities out of problems. It’s the reason some companies wow us with new, amazing ideas, whilst others merely follow the beaten path. It’s the source of innovation and inspiration.

There is much more to creativity than artistic value

Linkedin named creative thinking the most demanded skill nowadays. Other researchers have also placed it in the top 3 required skills to run a business (together with critical thinking and problem solving). Creative thinkers are the visionaries that drive companies’ growth and innovation practices.

So, what does creativity bring to business success?

1. It makes companies competitive

2. It nurtures company culture

3. It aids productivity

4. It helps to solve problems

5. It changes the world

 Think about it – you can’t build something new using old methods. The fast-driven economic environment favors companies that can be flexible, think fast, and adapt to changes. None of this is possible if your business holds on to outdated processes. 

Every business tries to grow and expand while also surpassing the competition. It’s crucial to bring in something new, different, and helpful for your customers if you want to achieve a higher goal.

 You can’t simply copy what other businesses do and expect to become the best in the industry. To be the best, you need to innovate, come up with stellar solutions, and push the boundaries.

New competitive advantage

Innovation and creativity go hand in hand in the business world. You don’t want to have stale, plain solutions, services, and unappealing products that no one wants. You need to step out of your comfort zone, explore brand new solutions, and stimulate creativity.

 The business environment is changing all the time. Before it was enough to lower your prices to beat your competitors. But the economic conditions have changed and now there’s nothing that saturated markets can’t offer. Companies now need to find smarter ways to keep the interest of their customers.

With business creativity, you get to solve problems faster and easier than ever before. It helps you discover unique ideas that will keep your users interested and engaged, which is vital to your business success.

 You get to stay one step ahead by uncovering what people need before they need it. You can push the boundaries while also retaining your own style.

 None of this would be possible without creative thinking. Not only does it go hand in hand with problem-solving, but it also helps people see opportunities.

It’s all about people

Business creativity wouldn’t work if it weren’t for the people involved. It’s the brilliant individuals that generate ideas and drive them to become tangible results. No business could exist without the people behind it.

 Companies that understand the importance of growing and nurturing creative talent realize that it is a vital element in corporate culture. Creative thinking is a skill that can be developed but can’t be imposed.

 Providing the right environment helps to promote creativity in the workplace and encourage non-traditional approach to problem-solving.

 It is not enough though to create an open office space and use bean bags instead of chairs – these and other physical attributes only scratch the surface and serve better as decor elements.

 Creativity thrives in environments that are inclusive, adaptive, safe, based on trust, welcome experiments, and encourage people to be curious and explore.