Sustainable Business Models – Venturely

Sustainable Solutions for Your Business Model

The Sustainability Pack enables companies and startups to build a sustainable organisation. The patterns are based on a study by Carroux (2017) and Lüdeke-Freund et al. (2018). The goal of this study was the creation of a taxonomy for sustainable business model patterns, which can be used by scholars and practitioners from different disciplines and industries.

A sustainable business model pattern can be defined as follows: “A sustainable business model pattern describes an ecological, social, and/or economic problem that arises when an organisation aims to create value, and it describes the core of a solution to this problem that can be repeatedly applied in a multitude of ways, situations, contexts, and domains. An SBM pattern also describes the design principles, value-creating activities, and their arrangements that are required to provide a useful problem-solution combination.”