Start a Blog from Scratch that Makes Money in 2022 – Stray Curls
Looking for a simple, easy guide that will teach you how to start a blog and make money in 2022?
You’ve come to the right place!
Kindly hold my illustrated hand, and let’s get started.
This is a super easy guide that you can follow especially if you have a zero-tech background.
You will learn how to choose a profitable blogging niche, set up a blog from scratch, and understand the fundamentals of blogging so you can grow quickly with ease.
I will also teach you how to write your first post and make money with your blog.
First of all…
A Blog is a Website that is regularly updated with content displayed in reverse chronological order that either educates or entertains the reader.
I didn’t mean to scare you. Can we start over?
No matter how talented or skilled you are as an Artist/Designer/Illustrator/Writer/VA/Social Media Manager/etc., it will be difficult for you to build authority and establish yourself in your field if you don’t have a blog or some kind of online presence.
By continuously blogging about your expertise, people will start recognizing you in your field.
Whether you are a writer/artist/blogger, your blog will become your very own Portfolio.
Say, I’m a Website Designer.
This isn’t so hard to imagine because this is what I did for a living a few years ago.
Now say, I consistently publish posts related to website building, plugin installments, and lists on how to optimize your website and so on…
Someone who wants to know how to implement a WordPress plugin stumbles upon my post and realizes that I’m an Expert in Website Building.
They understand how complicated it is and instead of building it themselves, contact me and hire me to build their website.
And voila!
I’ve just earned a Website Deal via my blog!
So, this is the secret sauce to bagging clients.
Don’t try escaping. This bag is made of 200GSM paper.
Not only does having a blog make you look super professional, but it becomes very easy for your potential clients to find you and contact you.
And a Blog works for any field!
I’m currently an Illustrator and a Comic Artist.
And after launching my current website and continuing to blog, I slowly watched my email Inbox explode with Illustration requests.
The process is simple.
It goes like this…
See how easy-peasy it is?
Boy, I wish we had trees like this in real life…
Every Polly, Molly, and Dolly is starting a blog these days.
The main reason is it gives you flexibility.
People can make money online without having to work from 9-5.
The investment is low, and the pay-offs are high!
When it comes to blogging, your earning potential is limitless because there are tons of ways to make money blogging.
No doubt, when you initially start your blog, you have to put in a lot of effort to get it off the ground by writing damn good content consistently.
This blog is a little over a year old, and I am currently making anywhere between $4000-$5000 a month blogging, including my freelancing services.
You can read my 6th Month Blogging Income Report here.
Similar to what I said earlier, your blog will help you establish your brand.
This is very important if you want to pave the way for your personal Success. No matter what you want to be in the future, a Blog is a great way to get eyes on your brand and start a Business.
A Blog tells people your story.
Whether you want to sell digital products like eCourses or eBooks, be known as a Speaker, or just make a name for yourself, your blog will help you get there.
As you keep publishing posts that help establish your authority, you will create new opportunities for you in your field of business.
Thanks to my blog, I’ve received invitations to speak about my business in my local area, and it has only helped establish my Brand and Business better!
I’ve made countless digital product sales, and I’ve got more eyes on my Comics. It will only go further up from here.
I get a lot of emails every week asking me for tips related to blogging, and it brings back so many memories of when I first started.
I started my first blog in 2015 as a hobby.
It was called Mary Angela Designs. However, it doesn’t exist anymore. And for a whole year, I made peanuts. Well, not peanuts. Because peanuts… you can sell.
I made zero nothing.
It was a hard pill to swallow. My blog was making no money.
And on October 11th, 2016, I’d had enough.
I made a plan to monetize my blog.
And I did.
It didn’t take me longer than two weeks to earn my first $300 when a woman hired me to create some doodles for her. I started offering my services on my website and signed up to be an Amazon Affiliate.
In November, I had earned my first $1000 through my illustrating services and products.
In December, I took a long break to modify my website to cater to the right crowd. And I spent more time writing a solid Business Plan.
And guess what happened?
My page views and subscribers doubled. I got 2000 subscribers in less than 30 days, which resulted in a massive boost in my Amazon affiliate sales.
In other words, I was able to make an income doing something I loved – writing and drawing.
All this while staying at home and having more time to give my beloved pooches.
So, in short, blogging helps you build a brand and name for yourself and helps you sell your products or services. And can be used to make money online.
Now, let’s learn how to start a blog and make money.
If you don’t have a blog or are thinking of starting one, I have a free 7-day email course (extremely detailed) that will help you start a blog that makes money on autopilot!
This post includes affiliate links to products I truly (from the bottom of my heart) recommend, meaning at no extra cost to you, I may earn a small percentage which I will use to buy my poor dogs food.
Starting a blog is super easy.
But continuing to blog consistently for an extended period is unbelievably hard. It takes time, patience, and a whole lot of grueling.
This is one of the main reasons why many bloggers eventually fail.
They enthusiastically start a blog and churn out blog posts faster than you can say “cheese cracker,” and within a few months, there’s not a peep from them.
You stop receiving their emails.
Their last updated blog post was three months ago.
And you never hear from them again.
Why?
Because they were just blogging to earn a quick buck.
They lose interest in blogging when the money doesn’t come rolling in ASAP.
It’s not that easy, Sarah…
They weren’t blogging for passion.
There was no zing.
The zing is crucial, hon, because the zing is what fuels your writing.
And if you don’t have a zing, you don’t stand a chance to make money with your blog.
Therefore, you must have a passion for writing and being heard. You must be strong-willed and be ready to learn something new every single day.
And most importantly, you must treat your blog as a Business from Day 1 before you start an online blog.
Apart from that, you require a blogging niche.
A blog niche means that every post you write in your blog will specifically cater to one type of audience or niche. Meaning you will be blogging about one specific topic.
But is having a blog niche really necessary?
I’m a die-hard fan of post-it notes.
Yes, mainly for two reasons.
According to Google, by constantly talking about one topic, you become an expert in it.
Say you find a blog that has posts on
and so on…
By reading a number of these posts, you will automatically believe that the Blogger is an expert in sketching.
No questions asked!
These posts will also start ranking higher on Google.
Why?
Because Search Engines like Google like to show posts written by Experts, they believe these posts will enhance their user experience because the Blogger in question knows what they are talking about!
And having 50+ posts that are focused on one topic is the best way to do that. Google loves when you are super focused on one topic.
Imagine you have a DIY blog that teaches people to make origami.
Can you believe that this started out like a swan?
It becomes easier for you to sell origami tutorials to your readers because they are interested in them!
However, if your blog is about Travel and Origami, selling origami tutorials to all your readers will be slightly tricky.
Sure, there may be some readers interested in both Travel and Origami, but what are the chances that you will be able to make the same amount of sales?
Pretty less, right?
If you’re still not convinced, let me give you another example. Say you want to lose weight!
Which blog will you lean more towards?
Definitely the first one, right?
It’s human nature to associate people with just one thing.
We automatically believe the person is an expert in something if they are focused on one topic alone.
So, now that you understand how important a blog niche is, let’s move on to choosing a profitable blog niche.
To discover your blogging niche, ask yourself if this is something you’re passionate about. Think back on all the blog posts you like to read.
What do you really get excited about?
I am interested in creative hobbies.
I have made money as a Graphic Designer, a Web Designer, an Illustrator, and I’ve sold a lot of digital products as well.
So, I know quite a bit about Online Businesses. And that’s why I’m comfortable teaching it to my audience.
Likewise, ask yourself, what is it that you’re passionate about?
What do you envision yourself teaching to your audience?
I’m sorry, but if you’re passionate about dogs, you should not create a blog on making socks for dogs.
This is the harsh truth about blogging. I don’t deny that it will be an adorable blog, but I doubt if people will be willing to spend money on it.
When you choose a niche, you have to make sure that you are solving a worldwide problem.
People spend money on solutions to problems that they really, really want to solve.
The easiest way to make sure that your niche is profitable is to go to Google Search and type the name of the niche you’re interested in.
If it’s pregnancy, then look at a few pregnancy blogs. See if they are successful. Watch how they’re monetizing their Blogs.
If it looks doable, you’ve found your perfect niche.
All in all, you have to find a niche that you are passionate about and is super profitable.
It means that you will have a strong base of readers who will love your blog and spend money on it.
You may be wondering if it has already been done before, why bother?
Because the demand is high.
If there are a lot of blogs in the niche you’ve chosen, you know for sure that there is super high demand. This will make it easier for you to monetize this niche!
If it is difficult to narrow down your niche, you can blog about 2-3 closely related topics and group them in a single niche.
Let me give you an example.
The other day, a young girl wrote to me because she blogged about beauty, fashion, and student life. She wanted to niche down and didn’t know if she should scrap her blog and start a new one or give up altogether.
I told her she didn’t need to start from scratch.
She could just rename her niche to Student Beauty Hacks, where her blog gives makeup and fashion tips for students who want to look their best!
Just know whom you’re writing for, and it will be super easy to figure out your niche!
You are now ready to start your blog.
A domain name is your website URL.
E.g.: (www.facebook.com or www.yahoo.com or www.straycurls.com) and your hosting is where your website will live – imagine it as a house where your little blog is going to stay.
The bigger your website/blog gets, the more housing space you require.
Now, first, we will name your Blog baby and then buy it a house for it to stay in.
In the first step, we will only choose a domain name, not buy it.
Skip this step if you’ve already decided what your website will be called and you’re sure the domain is available.
The first step in choosing a domain name is not to fret about it too much.
There are a few rules to follow, but I’ll get to it in a minute.
Remember, no matter what domain name you go along with, it is your content that will take you to the final leagues.
Here are a few tips on choosing a good name before you start an online blog:
My domain name is Stray Curls because I wanted people to associate me with curly hair. Plus, it’s really catchy!
It has nothing to do with blogging and online business, but hey, it works!
You can check the availability of your domain here:
Please remember that people will love your blog no matter what your domain name is because they’re coming to read your content, not gawk at your blog’s URL.
Choosing a good and reliable Hosting
Why free hosting sucks rotten potatoes
Never choose a free hosting platform.
*stomps the ground with her giant clown feet*
No!
I know that when you’re just starting your blog, you want to go with the least expensive route.
I get it. I’ve been there.
But the main problem with free hosting is that your website will look like this – wwww.cupcakemania.wordpress.com or www.cupcakemania.weebly.com – ugh.
It’s identifiable from a distance.
And when readers stumble upon your blog, they will take one look at that URL and go, “Eh, this lady can’t even spend money on a decent website; she’s not a professional. I’m out of here!”
Because it’s just how people think.
Say you’re selling cupcakes. And instead of having a domain that looks like www.cupcakesbydolly.com, it looks like www.cupcakesbydolly.wordpress.com. Do you think people will buy your cupcakes?
They’re going to assume that you’re also cutting corners on the ingredients.
Remember, people ain’t stupid.
Free hosting will undermine the quality of your blog, and it’s going to be hard to try and get people to spend money on your blog.
It’s sad and unethical, but everyone judges a book by its cover.
And if that doesn’t convince you, here are a few more reasons why you should not start a blog for free:
- Affiliate Marketing becomes impossible. It’s difficult to apply to Affiliate Programs when you have a blog on free Hosting. No Brand or Company would want to be associated with a free blog. It tarnishes their image.
- You cannot place ads freely. Getting accepted into Ad programs becomes very hard because of the reasons mentioned above.
- You can lose everything without any notice. Tomorrow, the free blogging platform you’ve chosen can close down, and your website will be wiped clean. Or they can change the rules, and you’ll have to start from scratch. It’s extremely risky!
- Ranking on Search Engines is close to impossible. You can say goodbye to your search rankings because Google will never rank free websites in their Search Results. Remember, they want to provide only the best user experience to their readers.
- Your domain will look hideous. This will automatically drive people away.
Hosting and a Website Theme are the two things that you should not compromise with your blog.
Which host to choose?
There are many hosting companies to choose from, and when you’re just starting, it’s good to start with a cheap hosting platform.
This way, you can test the waters before dipping yourself in completely!
If you start gaining an audience and realize that blogging is meant for you, you can move on to faster and better-paid hosting.
The Best Host for Blogging Newbies
*whips out her pokéball*
Man, I can really rock a low ponytail…
I choose you, Bluehost!
I absolutely love Bluehost because it’s quick, efficient, cost-effective and reliable.
It’s the perfect solution for Beginner Bloggers.
They have 24/7 customer support, but they also give you a money-back guarantee if you’re not happy.
Now, that’s confidence!
Apart from this, WordPress gets installed automatically!
You’ll also get free SSL.
Ain’t that sweet?
And the best benefit of all: You get a free domain! This is why I didn’t tell you to buy a domain earlier.
Why buy a domain when Bluehost allows you to pick one for free?
(Click here if you’re in India and want to see Bluehost India)
Additional features include:
- Checkout Sitelock Security: Allows you to monitor your blog and help you get Business Verification. If you’re planning to offer services on your website, you want to check this out.
- Codeguard Basic: This keeps multiple backups of your website. If you ever make a website boo-boo, you can restore the last working backup!
- SEO Tools: Bluehost gives you fantastic SEO tools that you can use to grow your blog traffic organically. Here is a screenshot of how it looks!
Now, since this is a step-by-step tutorial, click here to visit Bluehost and I’ll guide you through the whole process of starting a blog.
Baby steps.
Go ahead, and click the Get Started Now button. I’ll wait over here.
Okay… are we done?
Choose a package
If you’re just starting out, you can choose the basic plan and slowly move your way upwards when you feel your website needs more space or grows a little bigger.
Type in your domain name
Now you’re going to have to pick a domain name if you already haven’t done it before.
The good news is, if you’ve already purchased a domain, you can click the second option. If not, then think of a good and suitable domain name (if you haven’t already) and select the first.
If, however, you can’t think of a domain name, that’s not an issue at all! Just click on “I’ll create my domain later.”
Did you know that I had no name for eight days after being born? Yep. My parents couldn’t decide on what to name their firstborn child.
To think that they had 9 months to come up with one…
After this, you will be asked to enter your payment and address details.
Entering Account Information
Below, you will have to choose your package details.
The best option, in my opinion, is either 36 months or 60 months because although this is a lot of money to pay upfront, it’s a massive saving in the future.
If you choose the most expensive plan, you will only pay 5.95 per month, which means you save almost 2 dollars every month or $24 in one year!
Entering Payment Details
Below, you will have to enter your payment details.
After you’re done, click the little box to agree to all the terms and conditions (which no one reads anyway) and click submit.
Phew!
On the next page, you’re going to find some add-ons. You don’t need these for your blog, so just click on “complete.”
All done!
Congratulations! You’ve just purchased your domain and hosting. And you’ve finished the first step of building your website.
Now, set a good, strong password, until the bar shows green and you get this screen.
Bluehost will have already installed WordPress for you. So, all that’s left is to pick a default theme. Just pick one. We will choose a better theme later.
Once you’re in, you will be able to see your Website’s Dashboard! This sweetheart, is where all the magic happens!
>>HOP ON OVER TO BLUEHOST<<
The Best Hosting for Intermediate Bloggers
If you’ve already been blogging for 2-3 years, I highly suggest that you move over to Dreamhost.
It’s not expensive at all.
- They have minimal downtime. If you’re getting over 30K pageviews, this will help keep things smooth.
- They are specially built for WordPress. They load WordPress websites super fast.
- Free SSL. Customer support is excellent.
Overall, once your website becomes more popular and you start creating more pages, I suggest you shift from Bluehost to SiteGround because the user experience becomes better and faster!
The expense won’t pinch you because you’ll be earning a good income from your blog by then.
Both of these Hosting Companies download WordPress automatically. Moving on to my favorite part of the Website – The Theme.
Choosing a pretty and SEO friendly WordPress Theme
Once you’re in your Website’s Dashboard, you can pick a nice, customizable theme.
A theme is like a dress.
You can change it whenever you feel like it, make modifications, accessorize, and look all glamorous to suit your style.
Might I suggest, Madame, that you start with Elegant Themes as they are a woman’s first choice when building a beautiful and powerful website theme?
Divi is personally a favourite among Bloggers because it allows Bloggers to get whatever they want via drag-and-drop.
Yep.
No coding.
Additionally, it allows Google to index your website extremely easy. This is something you want because it will help you get onto the front page of Google’s Search Results!
Elegant Themes is constantly updating and adding new themes to their library. They also have excellent customer support.
This is most important when you are buying a theme for your WordPress Website.
It’s a very elegant solution.
Because if you are unable to figure out something, you don’t want to be left in the dark.
Their Support Team will help you with any doubts or difficulties that you may have. And Elegant Themes is very simple and easy to use, especially if you’re a newbie blogger with no prior website building experience.
What I love about Divi is that it’s highly stylish and customizable. See how easy their drag-and-drop feature is!
Did I mention that you get over 800+ premade website layouts when you purchase Divi?
This eliminates the need to get a Designer because you’ll have so many pre-made layouts to choose from! This is super useful if you don’t want to waste time trying to figure out how to design your website!
And if you buy Divi, you will get access to future pre-made layouts!
Note: Whenever you are picking a WordPress Theme, pick a theme that has a lot of demos and pre-made layouts. This makes it easy to change the look of your website without having to buy another theme.
Alternative WordPress Theme
I am currently using the Avada Theme by Envato Market for my blog because I love tweaking things and adding code. It’s a one-time fee, unlike Divi, and it costs only $60!
It’s super pretty and highly flexible. And its support staff is really good! It also integrates with a lot of plugins which I love the most.
Additionally, it too comes with a lot of pretty demos.
You can check them out here.
This makes building your blog so much easier.
SEO-wise, this is one of the best WordPress themes because it allows Google to quickly index and crawl your website.
It’s not a drag-and-drop theme like Divi, but it’s easy to set up.
You can check out the Avada WordPress theme here!
And here’s another alternate free theme for your WordPress Website.
Installing must-have plugins on your blog
There are quite a few plugins that you should get, but I will list the few that make a big difference.
- Akismet – You’re going to be getting a lot of spam comments as a newbie blogger. I speak from experience, yo. Akismet makes sure that this doesn’t happen. It kicks all the spam comments in the booty.
- Better Click To Tweet – This plugin allows you to add tweets within your Blog Post, meaning your reader can just click on the pre-written tweet and tweet it! Ain’t that awesome? More traffic to you and your blog baby. Woot woot!
- Simple Author Box – This will add an Author Box with all your social media icons on all your posts, so you don’t look like an anonymous blogger on your blog.
- Yoast SEO – For Google and other websites to find you better, SEO is a treasure in disguise. This plugin helped me get some of my blog posts on the first page of Google. And this is by far my favorite plugin because it has gained me a lot of blog traffic! In my opinion, download the free version when you’re just starting. After a year or two, upgrade to the premium version. It’s worth it.
- Easy Social Icons – This is the best social media icons pack. It’s customizable and has tons of options! I uploaded my own social media icons, and you can embed this widget anywhere – your footer, sidebar, or posts!
- Smush Image Compression – This plugin will smush your images which will boost your website’s speed because all of your photos will be optimized!
- Social Warfare – This is the best social media sharing plugin I’ve found so far. Nothing beats the clean and neat design of Social Warfare.
Over time, you will find lots of plugins that will suit your needs. But don’t download it unless you find it absolutely necessary.
Using tons of plugins can slow down your website drastically.
Note: So, always make sure that your plugins integrate nicely to give you a proper and fully functioning website. If you have issues with a certain plugin or it’s not updating as it should, delete it immediately and find an alternative.
Writing the necessary Pages for your Blog
1. Start with your Homepage
When people land on your website, they need to know in less than 5 seconds what your website is about and who your blog serves.
Make your Homepage unique, pretty and extremely relevant.
There are a few things you can display on your home page:
- A little excerpt about yourself and a small button leading to your About Page
- Most Popular Blog posts (if you’re just starting, then include the most recent posts)
- A short description of your services/products plus links leading back to them.
- Include relevant keywords in your niche on your Home Page. This will boost your SEO.
Your blog is about you and the things you’re passionate about.
You can always change the design of your Homepage so that it reflects the real you.
2. About Page
Sometimes when your readers are going through your blog post, they’re going to get curious and want to know who’s the person behind that masterpiece.
So, they’re going to peek at your About page.
This is by far the most essential page in your blog.
When you’re writing your About Page, you can include:
- A little history about yourself: How old you are, where you live and why you started your blog. When people know what drove you to start your blog, they will identify with your passion and relate to you better.
- Whom your blog serves: Write a bit of why you’re writing your blog and whom your blog is for.
- A relevant and high-converting opt-in: Include an extremely relevant opt-in that will get people on to your email list.
Additionally, you can read this post to learn how to write an extraordinary About Page for your website.
Mục Lục
3. Contact/Reach Me Page
If your readers love you and connect with you, they will want to write you little notes or hire you.
Aside from that, Companies and Brands will also want to reach out to you.
Have your Contact Page visible so that these people find it easy to write to you. Additionally, the more open and approachable you look, the faster you build trust.
Note: Make sure that you include a link to your Contact page on your Menu, Sidebar and Footer.
Publishing quality content to gain loyal readers
When you first create your blog, you’re going to be very eager to write many posts and fill your Blog Page with a huge quantity of posts.
Do. Not. Do. This. Please.
Having quantity is undeniably important but quality trumps quantity any day.
This post you’re reading used to be one of the first posts in my blog.
But notice how I’ve taken the time to make it super detailed and long.
I also update this post every year so that it never becomes outdated.
Blogging is hard work, but it will pay off eventually. And the benefits you reap from a long and helpful blog post are 10 times that of a short blog post with no aim.
Your blog posts need to be detailed.
Every blog post you write must have a purpose.
I’m changing my name to Robin Hood.
It must solve a problem for your readers, and to become an expert in your niche, you need to show that you care.
You need to write content with your readers sticking around for more.
What kind of posts should you write?
Aim to write pillar posts. Pillar posts are usually evergreen posts.
Meaning the information never becomes outdated. These are posts that will have people reading them throughout the year. Pillar posts are super detailed and lengthy.
If you write a pillar post, you’re way ahead of 90% of the bloggers in your niche.
Let me explain how.
Imagine there is a post on the ten best foundations for summer.
But you go ahead and write a post on the different types of foundations for different skin tones.
You also give examples of foundations for oily, dry, and combination skin. Additionally, you sort these foundations on price so that the reader can make a well-informed choice.
And to top it all off, you also create a helpful tutorial video using your trusty camera.
Which post do you think Google will be more inclined to rank first?
Yours, of course!
So how do you write a detailed post?
1. Be detailed and solve one problem at a time
Every time you write a blog post, try and tackle one problem at a time.
For instance, this post that you’re reading teaches you to start a money-making blog.
But this post teaches you the different ways you can make money with your blog. It sounds similar, but they’re two completely different posts.
At the end of the blog post, your reader must feel like they’ve learned something new and their lives are just a little bit better. Basically, they should be able to take what you’ve said and put it into action.
2. Every post must have a call-to-action
Every blog post you write must have a specific call-to-action that must be decided before you write the post.
Your call to action can be anything:
- Brand awareness
- Lead generation
- Raising awareness for one of your products/services
- Boosting Traffic
- Making an affiliate commission
- Getting more signups to your upcoming webinar
Based on your call-to-action, you have to create a post accordingly.
If I had a Fitness Blog, I’d write
- 11 Exercises you can do in your hotel room (boosts traffic)
- My Review on the Paw-Ga Yoga Mat (Affiliate Post)
- Case Study: How Anna lost 15 pounds in 2 months after joining The Skinny Gal fitness program (promoting my coaching business)
Once you know what you want to achieve, you can plan your blog content for the next 3-6 months. Or even an entire year. And once you do this, write consistently so that your traffic grows smoothly.
It’s easy-peasy lemon squeezy!
Read these posts to help you:
3. Write long posts
Although you might feel like you’re repeating yourself or mincing words, understand that your reader might not be an expert in your field.
When they land on your blog for the first time, they don’t know what to expect.
Your job as a blogger is to make each post super thorough and easy to read.
Remember, what you find basic information will be hard for your readers.
You need to be able to break things down for them so that they understand what you’re trying to convey.
And you can do this by illustrating examples, giving them freebies, including infographics, or breaking a problematic passage into easy-to-consume points.
4. Listen to your readers
Your readers and fans are going to write comments or emails to you. They will ask you questions or your thoughts on a particular subject.
Use these emails and comments to develop even more blog post ideas.
Additionally, you can also use Facebook Groups to find out the most popular blog topics in your niche.
Note: When you’re just starting out, it’s best to write about popular blog topics. This will garner traffic more quickly and help your blog grow. Once your Blog is gaining consistent traffic, you can slowly start blogging about more unique topics.
5. Find your USP (Unique Selling Position)
I cannot stress this enough.
There are a lot of helpful posts and tutorials that I’ve read, but sometimes, I feel like a robot has written them. Your readers want to know the real you behind your blog. A lot of people might cover the same topic you have.
Your personality needs to shine through your blog.
What makes your blog unique is the way you tell it—your voice.
The way you connect the dots. Everybody’s perspective is different. So, write from your heart.
Note: I am an Illustrator and Comic Artist by nature. So, I try to include lots of illustrations and humor in my posts to make it easy for people to read.
Paul Scrivens loves to be controversial and factual. Every post he writes oozes his personality, and people love it.
Find your “why” and express yourself whole-heartedly.
Additionally, you can use my Business Planner to help you find your voice and start a Business the right way!
6. Have an enticing title
Using relevant keywords is going to help your Blog Post reach the top.
For example, if you type “Things to write in a blank notebook” in Google, my post comes up as the third search!
It’s had over 30,000 shares and is still responsible for a lot of traffic to my website.
Remember, the headline of your Blog Post is super important. Only if the headline resonates with the reader, they will click on it to find out more.
So, how do you write a good headline?
- Aim to invoke emotions like fear/curiosity/happiness. E.g., This Common Food is making you put on weight unknowingly!
- Use odd and prime numbers to invoke curiosity. E.g., 7 Reasons Why Your Wife Isn’t Talking to you!
- Add urgency to get readers to click on your title. E.g., How to become confident in your interview in the next 5 minutes!
Writing headlines takes practice. It doesn’t happen in a snap.
But here’s a tip that’s worked for me.
Study your competitors.
Hop on Pinterest and read a few blog posts in your niche. Before clicking on a title, ask yourself why you decided to click on it.
What made you click on it?
This technique has helped me draft better blog post titles.
Note down the titles that make you want to click on them and keep them in a swipe file.
Use this Swipe File as a template to write your headlines.
Before publishing every post, write down at least 10-15 headlines. Put them in CoSchedule’s Headline Tester.
If it gets a high score, use it as your main title. Use the others for your other pins. I explain my Pinterest strategy in this post.
7. Have a common theme for your blog post images
My Blog Post images have a common theme, meaning if anyone sees my Blog Post graphic on any social media (irrespective of who’s shared it), they’re going to know it’s from me.
Make sure you have a template and stick to it.
People can recognize my images on Pinterest and Google because they follow a theme.
I once emailed a very famous Blogger in my niche to let her know that I’d mentioned her in my Blog Post, and this is what she replied:
I was super honored to know that she already knew me!
Now, mine include illustrations. But you can do this with stock photos as well!
So, what should you keep in mind when designing pins/blog post images?
- Use a similar theme of stock photos.
- Do not use more than 2-3 fonts on your blog post image.
- Add your Domain Watermark to the bottom of the image to prevent stealing.
And remember to embed images in your blog posts so that you can break away from large groups of texts.
This will help your reader not get sore eyes.
Additionally, you can also embed videos in your blog posts. And the quickest way to do that is to film them using your laptop, phone, or an inexpensive vlogging camera.
YOU WILL ALSO LOVE: 13 DEADLY BLOGGING MISTAKES I MADE IN MY FIRST BLOG
Overall, the process of writing viral blog posts is a tad bit long but super easy.
By constantly writing content that clicks with one type of audience, you become an expert, and you will make a lot of sales and commissions because you will have built trust.
Adding Content Upgrades to your content so that you can quickly build sales funnels
What is a content upgrade?
A Content Upgrade is a small and simple resource you offer to your readers in exchange for their email.
This can be a small poster, checklist, workbook, ebook, printable, etc. basically anything that will help your reader understand the topic better in order to get their email addresses
The smaller and easier it is to consume, the more you will be able to connect with your subscribers.
Once you get an email address, they should enter an email sequence.
How does a sales funnel work?
In your email sequence, you should make the subscriber aware of the problem, educate them about the problem, and slowly introduce them to your product or service that will help them solve the problem!
Which means that your opt-in/lead magnet should be related to the paid product that is pitched to them at the end of the sequence.
This is the key to making consistent digital product sales.
This is a typical Sales Funnel that almost all Top Bloggers follow.
In this post, I explain how I’ve set up a digital sales funnel using ConvertKit that allows me to earn over $600.
Where do you put your opt-ins?
This particular tip will make or break your blog.
People have become blind to opt-ins because there are everywhere.
So, you need to get sneaky.
You can insert them in your header image on the front page like how I do here:
Or you can insert them in your posts like how Meera does here:
Or in your header like how Ana does:
Using an efficient Email Marketing Software
ConvertKit is one of the best email collecting bad boy machines in my opinion.
Collecting emails is important because once you have a huge list of emails, you can send your followers newsletters every week.
These newsletters can include your products, services, helpful information and links to your latest blog posts. This not only establishes you as an expert but also helps you build a strong connection with people who love your blog.
>>GET A FREE TRIAL OF CONVERTKIT<<
These followers eventually become your customers because they love you and your products.
And when your readers keep coming back to your blog for more resources and helpful information, your pageviews increase – giving you a chance to get more sponsored post deals, and increasing your ad and affiliate revenue.
So, more traffic basically equals more revenue.
You can take my free 5 day email course that will teach you to double your blog traffic with just a few fixes.
Why I prefer ConvertKit over Mailchimp even though ConvertKit costs $29 a month
When I was first starting out, I used Mailchimp because it’s free for your first 2000 subscribers. But Mailchimp didn’t let me grow and if you have one person subscribed for two different opt-ins, they enter two lists and are counted as 2 people!
This is very annoying because you can’t keep the same person in more than 1 list without paying extra.
Sneaky lil’ Mailchimp.
Aside from this, creating sales funnels is very difficult.
So, after a whole year of using Mailchimp and only earning about 2000 followers, I switched to ConvertKit and made over 10 forms to collect email addresses which led me to earn over 2000 additional followers in less than 50 days.
Say whut?
If you’re serious about growing your blog and email list, I urge you to choose ConvertKit as your email marketing platform. You’re never going to turn back.
If you’re just starting your blog and want to keep your blogging expenses low, then stick to Mailchimp. Upgrade when you’re ready to create and sell your own digital products on your blog.
You can also tag readers based on their clicks in the emails you send out via ConvertKit.
Let’s say you are a food blogger. You send out a vegan recipe. Those who click on the link to read it, are obviously interested in vegan recipes. You can tag these people as Vegans.
If the same person clicks on a meat recipe, you can add another tag to them called “Meat-a-holics”
By segmenting your readers, you will get a great idea of what products or posts you can pitch to your readers. And this will help you make more sales.
Additionally, you can set up an automation that directly sends them into a pre-written email sequence once they’re tagged.
ConvertKit also helps you build landing pages very easily!
If you’re looking for a more cost-effective solution, you can also take a look at SendPulse which is another email marketing platform where you can send bulk emails.
Growing your Blog Traffic from the ground up
1. Social Media is your friend
Now that you know how to create great quality blog posts and content upgrades/opt-ins to lure in your readers and help them stick around, it’s time to learn the importance of promoting.
You cannot write your blog post and then sit quietly expecting people to find it.
It doesn’t work.
I know this because I did the exact thing during my first 2 months of blogging and got crickets.
When you start out, you’re not going to be getting very good traffic because SEO takes a while to kick in.
The key is to be patient and keep promoting your content on all the social media that brings you the most traffic. Pinterest is responsible for almost 25% of my blogging traffic and brings me tons of views.
Pinterest is my Savior and it’s never left me hangin’
Read the current Pinterest strategies I’m using in 2022 that actually work!
Note: If you would like to see more blogging tips on your Pinterest Feed, then be sure to follow me so we can be Pinterest buddies!
After Pinterest, the second-best Social Media is Facebook.
Facebook can bring you a lot of views each month if you space out your posts and post about 4-5 times a day.
READ MORE: THE ULTIMATE GUIDE TO GAINING 100K FOLLOWERS ON INSTAGRAM AS AN ARTIST
After one month of blogging, you can start recording your stats in a notebook. Keep a notebook aside for coming up with blog post ideas and recording your social media stats.
Ultimately, your time should be divided like this – 25% blog post creation and 75% blog post promoting.
2. Join Blogging communities
Aside from marketing on social media, keep aside time to join FB groups so that you can be part of a community where you can share your views and get help related to blogging.
It’s nice to also help others because when you offer help and advice to others who were in your shoes 1 year ago, you not only make friends but you also establish yourself as an authority on the subject.
Try and not to spam FB groups with links to your blog posts unless absolutely necessary. However, if someone has asked for a resource and you have one, you may post a link to your blog post only if the admin allows it.
Helpful Tip: Instead of sending people to your blog posts, send them to your opt-in landing page. This way, you will get people on your email list.
Furthermore, when you make online friends and have accountability buddies, you can keep tabs on each other and be constantly motivated to work on your blog!
3. Comment on other blogs
There are tons of ways to market your blog for free, and this is by far the best one!
Whenever you like a blog post and find it valuable – don’t just leave.
Write a comment.
Ask a question.
Keep the conversation going wherever you go.
Not only does this help you build relationships with bloggers, but it also makes you visible on the Blogging Map.
Comment on at least 3-4 blog posts every single day. This will help you get noticed in the blogging community. Make sure your comments are detailed and well-thought of.
Here are a few posts to help you gain blog traffic:
Monetizing your Blog
If you start an online blog, let it be out of a passion for blogging.
Monetizing your blog should not be your first priority, otherwise, your blog is not going to be successful. Your key motive is to connect with people, put your words out into the world and make a name for yourself.
When do I start monetizing my blog?
For the first couple of months (at least 4-5), don’t focus too much on making money.
Just focus on creating good-quality blog posts and putting your name out there.
Building a brand is super important!
Keep writing and adding valuable information to your pages and posts. You need to have a blog to promote, meaning you need to have at least 10-20 blog posts on your blog before you start seeing a good amount of traffic.
After you’ve gotten the hang of it, you can start thinking about making money from your blog.
Note, that in order to make money from your blog, you’re going to need a substantial amount of traffic.
Aim for at least 2000 pageviews a month in the beginning.
Slowly keep raising the bar as your blog grows.
On a completely different note, if you’re a Beginner Blogger and want to grow faster and better just check out my Blogging Bundle.
Different Monetization Methods
Once you start a blog and it gets around 10,000 views, you can follow the below steps to make money from your blog.
- Ads – When you’re starting out, ads a good way to make some extra chunk change. But in order for this to work, you need to have a lot of views because you only get paid if people click on these or buy something by clicking on them. Personally, I don’t use Ads. Because I find it ruins my web design and makes everything look too cluttered.
- Affiliates – Being an affiliate for a product means you provide a link to a product (that you are an affiliate for) and if someone clicks on that link and makes a purchase, the company provides you with a little commission at no extra cost to the person who clicked on the link.
- Products – I’ve made a lot of printables and eBooks that I sell in my shop. And you can too. You can either start a shop on Etsy or Creative Market or sell your products on your blog like how I sell my ebooks.
- Services – You may be an artist/photographer/writer/designer/wedding planner. Advertise your services on your very own page. Let people know what you’re good at so they can hire you with a click of a button.
- Sponsored Posts – Write emails to brands you want to collaborate with, asking them if you can write a review featuring their product. It’s a great way to earn money at the beginning of your blogging journey and earn some recognition.
Here are a few resources to help you understand more about Blog Monetization:
If you like reading and you’re looking for a resource to learn how to create a blog, calculate your profitability and feasibility for each monetization technique to implement the right ones for your blog. I suggest you check out my 270+ page eBook that will teach you every single strategy I’ve adopted for mine!
Additionally, you can download my free 12 page Blog Planner right here.
Is this the end?
No.
Once you start your blog, your journey as a Blogger has just begun.
I know I’ve covered a lot of points, and I know it’s easy to get overwhelmed.
Hey, I feel you.
Therefore, make sure you bookmark this article to keep coming back to it and read it at your own pace.
I’m a Computer Science Engineer by default, but I’ve managed to create a blog that’s artsy and creative that helps people and helps me earn my living as a Blogger. All my blogging knowledge comes from a lot of reading and experience.
Why am I telling you this?
Because I want you to know that anyone can start a blog and make money from it.
I can.
You can.
I’m pretty sure my dogs have their blogs too.
But the secret to a successful blog, little grasshopper, is never to stop trying.
Consistency is the key.
Sometimes, you might not achieve all the results you want to immediately.
Sometimes, you will feel frustrated or upset because you will feel like you’re getting nowhere.
Even so, never let it bring you down. Remember, nobody became a super blogger in one day. In fact, it takes months (even years) of practice and consistency to reach the top.
Here are a few posts to help you get past those initial hurdles:
And that brings us to a close of learning how to start an online blog.
I wish you all the best with starting your blog!
So, what is your Blog about? Let me know in the comments below.
And if this post helped you learn something new, be a doll and share it with the world.
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