Social Network Analysis – What is it? Definition, Examples and More

Social Network Analysis Definition

The social network analysis (SNA) is a methodology used to analyse the properties of social networks. The way in which the social network is represented is based on Graphs Theory, representing relations as nodes and links, where depending on the level of analysis, the nodes may represent entities such as people, technology, groups or firms (Zack, 2000). O’Reilly and Roberts (1977), and Tichy, Turshman and Fombrun (1979) affirm that SNA is central to the field of structural inquiry and represents an adequate method to analyse groups.

Social Network Analysis Description *

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