Runtastic and adidas: shaping the digital fitness journey | adidas GamePlan A

With our new partner, we’ve found the perfect match when it comes to taking our business to the next level and ultimately serving our community members in even better and smarter ways.

At Runtastic, we already have a lot of knowledge when it comes to apps and digital technology – and with adidas Group as our trusted counterpart (and one of the most successful and most comprehensive sports companies in the world) there’s nothing we won’t be able to do when it comes to health & fitness offerings. Both companies firmly believe that together we can build a unique product portfolio and unparalleled customer journey for our existing community members and future users.

So, you might be wondering, “What changes for community members?” The simple answer is – not much, but as a business, we’ve now got a whole new world of possibilities to play around with… Runtastic will remain its own entity (within the adidas Group) and continue to operate from our current offices in here in Linz, Austria, Vienna and San Francisco. We will continue deliver further optimizations, unique content and a highly-anticipated new app by the end of the year.

Before signing off, I’d like to say thank you to each and every Runtastic employee, intern, friend & family member and supporter for your contributions and encouragement throughout this amazing experience.

“Each day has been a true pleasure and I will never, ever regret the decision to start this incredible journey.”Florian, Runtastic CEO & Co-Founder

In running terms, I’d say that we’re just in the middle of a marathon and there is a long (and cool, inspiring and potential-filled) way to go – and I’m grateful to have you all along for the ride!

Additionally, I want to thank our first strategic partner, Axel Springer (based in Berlin), who has been on board since October 2013. It has been great working with you guys and we’re grateful for you believing in the potential of Runtastic when we were in the earlier stages of our climb to greatness.

Next, I’d like to thank Hansi Hansmann, my personal friend and mentor (who is also a very influential figure for all Runtastic founders and the entire Austrian startup scene) who became a part of the Runtastic family a few years back. Thank you.

Finally, I’d like to take the opportunity to thank you – personally – one more time. Thank you for being a valued member of the Runtastic community. And thank you for choosing to continue this journey with us in the coming months and years – I can promise you that the best is yet to come!

Yours,

Florian

Runtastic CEO & Co-Founder

@f_gschwandtner