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What is the Role of Marketing in an Organization? 

What is the Role of Marketing in an Organization? 

Role of Marketing in the Organizati…

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Role of Marketing in the Organization

Marketing is used for has the following roles in an organization: 

• Product Development – Well starting at the very beginning what products should we make and what features should it have?
• Promotion – How do we make the product or organization known to those in the market. 
• Product Pricing – What should be the amount of value exchanged for the product?
• Sales – How do you carry out the transaction that changes ownership of the product?
• Distribution – How do you get the product in the hands of the consumer or customer?
• Creating Revenue – How does the product generate revenue for the business (e.g., sales, licensing, etc.)

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