Reports Overview

This topic will explain common tasks and settings within the reports
of the Media Monitors
web site. Some of the links in the report topics will lead to this Reports
Overview topic. Use this topic to familiarize yourself with these common
reports search settings and report
result features.

Report Search Settings

Results pane

 

Report Search Settings

Each of the Reports pages has a report settings pane to the left of
the results pane. This pane will hide to the left when the user clicks
Go to run a report. To open the
pane, click the arrow on the long divider bar to the left of the results
pane. See the Audio Overnights Overview
for the report settings in the Audio Overnight reports.
Most report settings are persistent if the browser needs to be reloaded
or refreshed.

Important Note!

The above image does not show all the available
search options. The following settings vary based on the report
being used. No one report uses all the setting listed below. Search
settings that are unique to a report are not listed here see the
specific report topic for those search options.

 

Media
Selection

Media
Selection window

Station / Outlet Selector

Media
Type

Network Television

Date
Range

Broadcast
Calendar

Newspaper Date Provisions

Daypart

Ranking

Search

Keyword
– Show Categories

Ad Panel

Radio/Online
Radio/Newspaper/Internet
Account
filter

Media Specific Filters

Radio Filters

Radio Impressions/TRP
for A25-54 demo

Television/Cable filters

TV
and Cable break type

Include
Results Pending and NA

Program

Exclude self-promos

Television/Cable
AdRev®
demo

Internet Specific Filters

Internet
Instances/Observations

Show Impressions

Internet Creative type

Transaction Methods

Podcast
Filters

Creative Position

Podcast Creative Type

Podcast Category

Top
Podcast

Spot
Duration

Advanced Selection

Exclusive Share/Zero
Share Advertisers

Using the Exclusive
Share/Zero Share
Advertisers filter

Direct Response

Include
Paid & Religious Programming

Go

Save
as Template

 

Media Selection

The Media Selection field displays the Default
Media Outlet. To select a different outlet, click the ellipse browse
button to the right of the field to open a Media
Selection window. When a different media outlet is selected, the selection
is applied only for the current login session; the next log in will display
the selected Default
Media Outlet in this field. To assign a different media outlet as
default, click the User
login name in the Navigation
bar and select the Preferences
link.

Important Note!

The choice selected has an effect on the
speed of the search. The greater the search area, the slower the
search speed. If interested in a small range of media outlets,
define these in Panels,
and use a panel selection from the top of the list.

 

Media Selection window

This Media Selection window is used in the Ad
Analysis, Network Airplay,
Advertising
Expenditure, New
Accounts
and the Share
Reports window to select a different Panel or Market
for the current session. Click the ellipse browse button
to the right of the Media Selection field to open this window. See the
Live
Mentions,
Media Log,
Audience
Reaction,
Audience Reaction Face-off,
Mscore
Switching,
Feature
Tracker and Song Analysis
topics for information on Media Selection in these reports. Use the Station
/ Outlet Selector
link to refine the media outlet to specific stations in the Markets and
Panels. The Ad Analysis,
Advertising
Expenditure,
Share
Reports, New Accounts
and Song
Analysis reports allow for multiple panel selection
where licensed. Use the checkbox to the left of the panel name to select
multiple panels. Use
the Media
Type
checkboxes, at the bottom of the window, to deselect any medium that is
not to be included in the report by unchecking the box(es).

 

Station / Outlet Selector

The Station / Outlet Selector
link at the top of the Media Selection window will expand the window to
display all the selected items in the Panel or Market. Use the Close
link to close this section.

Select Options

The select options found below the Selected Items
pane of the Media Selection window are used in many of the additional
windows found when selecting search criteria for a report.

Selecting – Click
one or more items in the Search Results pane to select. Selected items
are highlighted.

Clearing selection – To deselect
a selected item, click again on the item.

Select All – Click the select
all
checkbox to select all the items in the search results or list.

Clear All – Click the clear
all checkbox to clear all
selections.

Invert selection – Click the
invert selection
checkbox to invert the current selection – selected items are deselected,
and deselected items are selected.

 

Media Type

The Media type options,
below the Available Media pane in the Media Selection window,
are used to specify
the type of Media (Radio,
Newspapers,
Television,
Cable, Podcast
and Internet) to search through. Hovering the
mouse over the Media Selection field will show a tool tip of what Media
Type and Market are selected for the search. When
working with Advertising Expenditure,
Radio, Newspapers
and Television
are available.

When
the Television option is selected to generate Advertising Expenditure
results, the Television
Break type setting defaults to Local Breaks.

Important
Note!

When Network-Local subscribers select the
Television or
Cable options, the
Television/Cable filter
option is displayed, and if Radio,
Newspaper or Internet is selected the Radio/Newspaper/Internet
Account filter is displayed.

 

Network Television

The Network television Media selection
is available in the Ad
Analysis, Advertising Expenditure,
Share
Reports, Media
Log, New
Accounts, and Creative Tracking reports
where licensed. When Network Television market is selected all media types,
except Television and Cable, will be disabled in the Media Selection window.
In the Advanced menu of Media Selection window the network names and owner
will be shown in 4 categories: Network TV (English), Network TV (Spanish),
Network Cable (English), Network Cable (Spanish).

When Network Television is selected
the Television/Cable
Break Type filter is hidden and the checkbox Include Result Pending and NA
is checked by default.

Running a report will run just
like a local market report is run except that in this case Network Television
will be treated as a market. Network AQH and CPP will be used and Revenue,
Impressions and TRP will be included just as in local broadcast TV.

 

Date Range

Select a Date or click the Use date
range option to specify a date range. The Date Range fields are
used to select the start and end dates for this search. When first accessing
the Media Log window, the dates displayed are the last search dates used,
or the last dates licensed for in the market. Click the ellipse browse button at right
of either date field to open a Calendar Control. Select a start and an
end date in the relevant fields, or drag across the control to select
a date range. Some reports will only have a date range, to run the report
for a specific day select the same day for the Start and End date.

If a date range larger than 24 months is requested the report will run
outside the normal processing queue and the user will receive a notification.

 

Broadcast Calendar view

Check the Use broadcast calendar option to switch to the standard Broadcast
Calendar view. This view shows a Monday to Sunday week, and weeks are
consecutively numbered on the left.

 

Newspaper
Date Provisions

Selecting a Newspaper
or Internet media
type will display a message containing the Last Available date for the
selected Newspaper
or website immediately
underneath the date selection control. This is because Newspaper
and website data
sometimes takes longer to add to the database.

 

Daypart

The Daypart option is used to select or create a Daypart in the Dayparts
window as part of the search criteria.

 

Ranking

The Ranking option, when selected will display a drop-down for the user
to select to display only a specific number of the top Accounts,
Parent
or Categories found in the search. This allows the user to narrow the
findings further in the results pane to the top Accounts,
Parent
or Categories in the Market/Media Selection. In the Ad
Analysis report the Ranking is based on Instances of the advertisement,
in the Advertising Expenditure Report
and Share Reports the Ranking
option can further filter the report by Instances or Revenue of the advertisement.
When there are multiple Accounts that have the same Instances/Revenue all ties for
last place will be included in the report. When the Ranking option is
used a Rank column will be displayed in the results of the report.

Examples:

• Ranking
  is set at Top 10 Accounts, one Account has 10 instances and 99 Accounts
  all have 9 instances, all 100 Accounts will be shown in the results.

• Ranking
  is set at Top 10 Accounts, 50 Accounts all have 10 instances and all
  other Accounts have fewer, only the 50 accounts will be shown in the
  results.

 

 

Search

These filter options are used in a number of Report Analysis windows,
Ad Analysis,
Share
Report, Advertising Expenditure
and New
Accounts. The Keyword or Ad
Panel search options allow the user to narrow their search by a keyword(s)
or a selected Ad Panel. If Keyword is selected Ad Panel is disabled. If
Ad Panel is selected Keyword is disabled.

 

Keyword

The default search option selected is the Keyword option. Use this field
to enter a text string to narrow down the search. Entering the exact
text of the item being searched for can speed up the search and avoid
the need to repeatedly drill down with multiple searches. This field can
be used to search for a particular product, ad, spot title, agency or
client. Search for multiple keywords by using OR (in uppercase) to separate
the keywords.

For Example:
Ford OR Mercedes Benz OR Audi.

Each keyword must have at least 2 characters. A maximum of 15 Keywords
may be used.

Optionally, use the
Show
Categories link to open the Category Selection window
to select up to 15 Categories.

Use
the Clear All

to deselect all selected categories.

 

Ad Panel

The Ad Panels window is accessed from a reports window when the Ad Panel
search option is selected in the Report
Search Settings. This window is much like the Ad
Panels tab in the Client Panels window that can be accessed from the
Panels link in the Navigation
Bar. From this window an Ad Panel can be, selected, created,
edited, viewed,
shared or deleted,
allowing for the adjustment of ad panels as advertising campaigns adjust
to follow market developments. Tracking these changes is key to monitoring
activity. The Ad Panels window is divided into two sections. The top section,
My Panels, displays the panels created by the logged in user. The bottom
section, Shared panels, displays the shared
Ad Panels created and shared by other users in the same licensed company.
The currently selected Ad Panel is highlighted in orange.
For details on defining and managing Ad Panels, see the Ad
Panels tab in the Panels topic.

 

Radio

/Online Radio

/

Newspaper

/Internet

Account

filter

Network-Local subscribers researching
a Radio Station, Online
Radio, Internet
or
Newspaper
can apply filters to see these
Account types:  

All Accounts – No
filter applied. All Accounts are displayed.

National Accounts
– Local Accounts are filtered out, allowing the user to view National
Accounts only.

Local Accounts –
National Accounts are filtered out, allowing the user to view Local Accounts
only.

 

Media Specific
Filters

Depending
on the media type
selected, one or more of the following filter options are available. In
the Media Log,
depending on the media type selected in the Media Selection
pane
the Break Filter offers Radio/Online
Radio/Newspaper/Internet
Account
filter
and TV and
Cable break type
to select from.

Radio Filters

Radio Impressions/TRP
for A25-54 demo

Television/Cable
filters

Television/Cable
break type

Include
Results Pending and NA

Program

Exclude self-promos

Television/Cable
AdRev®
demo

Internet Specific Filters

Internet
Instances/Observations

Show Impressions

Internet Creative type

Transaction Methods

Podcast Filters

Creative Position

Podcast Creative Type

Podcast Category

Top Podcast

The
Network-Local service allows clients to filter by Ad buys or
Accounts in a Spots/Ads Analysis. In
Television and
Cable,
Ads can be bought on a Network or a Local basis, and Network Ads can also
be booked locally. A detailed breakdown of all these Break
Types can be generated, allowing the user to view buys by break type,
with a more basic
Accounts filter for Radio,
Newspapers
and Internet
as well as Television and Cable.
Break Type information is displayed for Television and
Cable
Ads in the Break Type column in the Instances window.

Important
Note!

For Television and
Cable, a Network Buy is defined as advertising
time bought in multiple markets simultaneously in a specific time
slot. An ad placed in the first break after the start of a networked
hour in multiple markets, is treated as a Network Buy, even if
there is some variation in exact start times due to local spots.
As there is no time equivalent in Newspapers and network equivalent
in Radio, we display
Account information.   

 

Radio Filters

The arrow to the right of the Radio
Filters can be used to show or hide filters that are specific to Radio
advertising. Click the arrow to show the available filters for the report
selected. Click the arrow
again to hide the filters. The Radio Filters are
shown in the reports with AdRev such as the Advertising
Expenditure Report and Share
Reports.

 

Radio
Impressions/TRP for A25-54 demo

The Radio
Impressions/TRP for A25-54 demo filter is available in the Advertising
Expenditure Report and Share Reports
when Radio is selected as a Media Type. This
filter is used to select the demographic for estimating AdRev and whether
to show the Targeted Rating Points (TRP) and Impressions for the selected
demographics in the results pane. Nielsen average quarter hour ratings
and Low SQAD CPP (cost per point) for the A25-54 demo is used to estimate
revenue (AdRev).

 

Television/Cable
Filters

The
arrow
to the right of the Television/Cable
TV Filters can be used to show or hide filters that are specific to Television
and Cable
TV advertising. Click the arrow to show the available filters for the
report selected. Click the arrow again
to hide the filters.

Television/Cable
break type

Include
Results Pending and NA

Program

Exclude self-promos

Television/Cable AdRev® demo

 

Television/Cable
break type

For Television and
Cable, a Network Buy is defined
as advertising time bought in multiple markets simultaneously
in a specific time slot. A Syndicated
buy is defined as advertising time bought in multiple markets on Syndicated
shows.

Local subscribers researching buys on a TV or Cable station can apply
filters to see the following range of Break Types:

All
Buys – No filter applied. The Results pane lists every result – all buys,
Network, Syndicated and Local.

Network
Breaks – Only Network buys are displayed.

Syndicated
Break – Only Syndicated Breaks are displayed.

Local
Breaks – Only local buys. However, there are two possible types of
Local Break.

National Ads, purchased Locally,
and Local Ads purchased Locally.

 

Include Results Pending
and Not Available findings

The default setting
in this box is unchecked. This control is used to include or exclude unverified
(Results Pending or Not Available) Break Types from a Network/Local search.
Check this box to include Results Pending or Not Available Break Types.
These will be seen in the Instances window display.
When the box is checked, the results will include Airplay where the Break
Type (seen when the Client opens the Instances window )
is “Results Pending” and “NA”, in addition to the Break Types they selected
(All, Network or Local) in the TV/Cable break type
field.  

Leave the box unchecked,
to return those Spots identified as Network and Local; Results Pending
and NA will be excluded.

Important
Note!

A selection in the TV/Cable break type
of Network Break will return only Network and a selection of Local
Break will return National/Local and Local/Local.

 

Program

Select
the Program option to access the Program Selection window
to specify a program title or type as part of the search criteria. When
the Program option is selected the only Media Type
available are Television and Cable,
all others are hidden.

 

Exclude
self-promos

Selecting
this option will exclude any spot that the Parent is running that is self-promoting.

 

Television/Cable
AdRev®
demo

The Television/Cable
AdRev® demo
filter is available in the Advertising Expenditure Report
and Share
Reports when Television is selected as a Media Type. This filter is used
to select the demographic for estimating AdRev and whether to show the
Targeted Rating Points (TRP) and Impressions for the selected demographics
in the results pane. Nielsen ratings and Low SQAD CPP (cost per point)
will be used to estimate revenue (AdRev) for broadcast TV and local Cable
(Network TV uses average SQAD). For broadcast TV and Network Television,
AdRev estimates for all demos other than Household are available only
from January 1st, 2013. For local Cable, estimates are available only
from April 2016.

Note: The Television/Cable
AdRev® demo
filter is disabled when the Start and End Dates for the report are earlier
than Jan 2013. To view TRP and Impressions you must have appropriate Nielsen
licenses. The Show TRP and Show Impressions options are hidden if no license
is found. Contact [email protected]
if you have questions on licensing.

 

Internet Filters

The arrow
to the right of the Internet Filters can be used to show or hide filters
that are specific to internet advertising. Click the arrow to show the
available filters for the report selected. Click the arrow again to hide the filters.

Internet
Instances/Observations

Show Impressions

Internet Creative type

Transaction Methods

 

Internet Instances/Observations

This Internet filter allows the
user to choose between Internet Instances or Internet Observations. Hover
the mouse over the help icon
to the right of this field to view a helpful tip for this filter. The
Media Type
must include Internet media for this filter to be shown.

Internet Instances – An
Instance is the occurrence of a unique creative on a specific web site
and day.

Internet
Observations – Observations is the total number of times the unique
creative was encountered by our data collection process on a specific
web site and day. A higher Observation count may indicate that a given
creative will be seen more frequently than a creative with a lower Observation
count. This is mostly applicable when looking at observations on a single
site, as differences in site traffic make comparisons in observations
across sites harder to interpret.

 

Show Impressions

When the Show Impressions option
is selected in the Advertising Expenditure
and Share
Reports (Share Report, Share Comparison and Share Trend)
the report will show an Impressions and Impressions Share column. The
footer Result
Totals will also show an Internet Impressions Total.
The Show Impressions in the Internet Filters of the Share Reports allows
the user to view the product of share of voice (SoV) of each account on
a website and publisher inventory (SoV x Pub Inventory), where Pub Inventory
= pages viewed/month for website x Adx placed per page.

 

Internet Creative Type

The Internal Creative Type drop-down
can be used to filter on the Creative type used for the ad when Internet
is selected as a media type. Click the Internet Creative Type ellipse
button
to open the Creative Type selection window. The available options for
Creative Type are Desktop Banner and Desktop Video, Mobile Banner and
Mobile Video or All. The Banner options will return results that have
a banner creative type used for the ad, excluding any Video creative.
The Video options will return results that have a video creative type
for the ad, excluding any banner creative. This filter option is available
in the Ad
Analysis, Media Log, New Accounts
and Share
Reports. The Media Log
internet creative type filter is found below the results and is applied
after the report is created. The default option is All Creative which
include both banner and video creative.

When the Internet Creative field
shows Various, the user can hover the mouse over the field to view the
selections.

 

Transaction Methods

A Transaction Method is how an
internet ad is bought by the advertiser from the publisher. The Transaction
filter option is available in the Ad Analysis, Media Log, New
Accounts and Share Reports.

The Ad buying models definitions
are:

• Ad Network

  – Is an

  indirect transaction that does
  not involve programmatic transactions. Transaction chain includes
  at least one Ad Network with no programmatic mediators.

• Ad Network (Programmatic)

  – Is a programmatic indirect transaction. Transaction chain includes
  both programmatic and Ad Network mediators.

• Direct

  – Is a direct transaction
  between publisher and advertiser. Transaction chain does not include
  programmatic or Ad Network mediators.

• Direct (Programmatic)

  –
  is a direct transaction in a private marketplace and includes exactly
  one programmatic mediator, no Ad Network mediators crossed with other
  rules.

• House Ad

  – Is a self-promotional
  ad that an advertiser runs on their own web site or network of web
  sites.

• Programmatic

  – Is a programmatic
  indirect transaction. Transaction chain includes at least one programmatic
  mediators.

The Transaction Methods is set
at All Methods
by default. Click the ellipse browse button
at right of the field to open a Transaction Methods window. Use the checkboxes
to select the Transaction Methods to use for the report. Click the All
button to quickly switch back to all Transaction Methods.

 

Podcast
Filters

The
arrow  to
the right of the Podcast Filters can be used to show or hide filters that
are specific to podcast advertising. Click the arrow to show the available
filters for the report selected. Click the arrow  again
to hide the filters.

Creative Position

Podcast Creative Type

Podcast Category

Top Podcast

 

Creative
Position

The
Creative Position is used to filter the report by the position of the
ad in the podcast. Click the browse  button
to open the Creative Position window.

Use
the multi-select box to select Pre-Roll, Mid-Roll and Post-Roll options.
Ad’s found are Pre-Roll if they are found in first 10% of audio. Ad’s
found are Post-Roll if they are found in the last 10% of audio. The Ad’s
found in the middle 80% are Mid-Roll. Select the filters to include in
the report and click OK.  All positions are selected by default.

 

Podcast
Creative Type

The
Podcast Creative Type filter is used to filter the report by the creative
type of the ad. Click the browse  button
to open the Podcast Creative Type window.

Use
the multi-select box to select Dynamic Insert (prerecorded) and Live Read.
Select the filters to include in the report and click OK.  All Podcast
Creative Types are selected by default.

 

Podcast
Category

The
Podcast Category filter is used to filter the report by the category of
the ad. Click the browse  button
to open the Podcast Category window.

Use
the multi-select boxes to select the podcast categories and sub categories.
Select the filters to include in the report and click OK. All podcast
categories are selected by default.

Important Note!

Use the
“Unspecified Subcategory” option to include podcasts that were
not given specific subcategories by their creators. Make sure
this option is deselected if your intent is to limit the search
to podcasts within specific subcategories.

 

Top
Podcast

The
Top Podcast filter when selected, can be used to filter the data to just
the top number of podcasts selected.

Top
X Podcasts data comes from a quarterly survey.

 

Spot Duration

The Spot Duration filter allows the user to filter the report based
on the duration of the spots in the report. Click the field or the browse
button to open the Select Spot Duration window. Deselect any unwanted
spot durations and click OK.

The Ad Analysis,
Advertising
Expenditure, Media Log,
Share Reports and New Accounts provide a filter
for spot duration for the media type Radio,
Television, and
Cable. By hovering the mouse over the Spot Duration field
the user can see what durations are selected in a tool tip.

Note:
To include spots over 120 sec in duration select the Include
Paid & Religious Programming
filter.

 

Exclusive Share/Zero Share
Advertisers

The Exclusive
Share/Zero Share
Advertisers filter tool is only displayed when more than one media
outlet is specified in a search, such as when working with a Panel or
a Market. Select the check-box to open the Exclusive
Share/Zero Share
Advertisers window.

The
‘AdRev share less than or equal to n
% on’ filter option, used in the Low Share report,
will be displayed only if Television is selected as the Media Type for
the report. If any other media type is selected or a combination that
includes Television, then the filter will be hidden. With this option
selected only one Television media outlet can be selected. If the Media
Selection is a panel and the panel has only one Television media outlet,
then this option will be shown. The Low Share report allows the users
to find a share between 1% and 100%. Low share is based on Ad Revenue.

 

Using the Exclusive Share/Zero
Share
Advertisers filter

To
use the Exclusive Share/Zero
Share
Advertisers filter tool, perform the following steps:

1. Select the

   Exclusive Share/Zero Share

   Advertisers

   option to open the Exclusive Share/Zero Share
   Advertisers window.

2. Select a Media Type, Panel or Media Outlet.
3. To view the accounts

   not

   on the selected Media Type or Panel, select the

   Not
   on

   option.

4. Alternately, to view accounts

   only

   on the selected Media Type or Panel, select the

   Only
   on

   option;

5. If Television is the only media
   type selected, optionally select the ‘

   Share
   less than or equal to n % on

   ‘ filter option and set the percentage
   of share.

6. Click OK
7. Click the

   Go

   button.

 

Direct Response

The Ad Analysis,
Advertising
Expenditure, Media Log, Share Reports, New Accounts and Network Airplay provide
a Direct Response filter option for Radio, Network TV, Network Cable,
Local TV, and Local Cable. When the Direct Response option is selected,
two direct response filtering options will be visible.

The show
only DR spots option is the default option when Direct Response
is selected, this will filter the report so only Direct Response spots
are displayed in the report. The exclude
all DR spots option will filter all the Direct Response spots out
of the report. A Direct Response spot is a spot that falls in one of the
Direct
Response Categories, has a phone number in the ad and
asks the consumer to take action and call the number.

 

Include Paid & Religious Programming

The Ad Analysis,
Advertising
Expenditure, Media Log
and Share Reports provide an
Include Paid & Religious Programming
filter option for Radio, Network TV, Network
Cable, Local TV, and Local Cable. When the ‘Include Paid
& Religious Programming’
option is selected, paid programming,
religious programming and long form (longer than 120
sec.) spots will be included in the report. However, there is no estimated
revenue for these spots.

If the ‘Include Paid & Religious
Programming’ option is not selected the paid programming,
religious programming and long form (longer than 120
sec.) spots will not be included in the report.

 

Go

Click the Go button to start
the report search.

As the query is being processed the user will see the above processing
indicator. The report will go through 4 steps; pending, running, caching
and loading before it is visible in the browser. The user does not need
to wait for the process to finish to run additional reports. When the
report is finished the user will receive a notification in the Notifications
window and an Email notification depending on the Email
preference settings of the user.

 

Save as Template

Click the Save as Template link to open the
Create template window.

Enter a name
for the new template in the field provided and click OK.
The template is place in the My
Templates tab of the Report
Templates window. Additional settings are available at the top of
the Report Search settings when
the report is saved as a Report
Template. The
Ad Analysis, Advertising
Expenditure and standard Share Report
templates can be scheduled to run by Saving as Template and then
scheduling the
report template.

 

Results pane

The following Result pane features are available in many of the report
windows.

Search
Summary

Sorting

View
By

Result
Totals

Show Pod
Info

Pagination
and Page Size Controls

Find – Search
for text across all pages

Rows

Pending Verification Report

Errors and Omissions Report

Account
Title Modification Report

Exports

 

Search Summary

At the top of the results pane, below the Navigation
Bar is a summary of the search setting selections for the current
report. This section also includes the Export
option.

 

Sorting

In most of the Analysis and Report windows each column can be sorted
by clicking the Header of the column.

The Share Reports allow for Sub-sorting using the summary row header.

 

A custom sort order can be applied
when using a Media
Outlet Panel that has been sorted. In Ad
Analysis, Advertising Expenditure,
New
Accounts and Song
Analysis when using summary view, if a panel is used with custom sort
ordering, then the sort order will be respected for the non-various
media outlets first and then the various would follow with sort order
respected in the instance view. When loading a report with a panel using
custom sort ordering, the report will reflect the sort order of the panel
when it is saved, meaning if the panel’s custom sort ordering is changed,
such changes will be reflected in new reports and not in previous reports.
When loading a report with a panel using custom sort ordering, the
report data will be sorted by the media outlets first and then by the
secondary default sort column.

 

View By

The View By drop-down at the bottom of the Ad
Analysis, Advertising Expenditure,
New Accounts
and Song
Analysis results is used to change the view of the
report. The options in the drop-down vary based on the report and the
Media Selection. The View by options are
particularly useful when working with a large search. The options at the
bottom of the results pane are used to specify a Detail, Summary or Panel
view.

Click Detail View to see every
play instance, for each media outlet in the search criteria.

Click Summary View to group
together instances of plays on all media outlets.

Click Panel View
to view the report at the panel level with only the relevant columns displayed.
This option is shown when multiple panels are selected as the Media
Selection.

Example:
If an Advertising Expenditure report is run for 2 panels (say, Panel A
and Panel B) the Media Outlet column will be replaced by a “Panel”
column and the Market, Account,
Parent,
and Category will be hidden as they are no longer relevant. However, the
Instances, AdRev, Impressions, and TRP columns will be shown and calculated
at the panel level.

Click Summary by Panel to group
together instances of plays on all media outlets by Panel. This option
is shown when multiple panels are selected as the Media
Selection.

Click Summary
by Account to group together instances of plays on all media outlets
by Account.

Click on the figure in the Instances column
to access the Instances
window.

 

Result Totals

These fields list the total number of rows returned in the search, and
the number of instances in the search. If
Internet is selected as the Media type
and the Internet
filter is set
to Show Observations the totals will show
and .
If Show Impressions
is selected in the Internet filter of the Share Reports the result totals
will also show the Internet Impressions Total.

 

Show
Pod
Info

The
Show Pod
Info option enables the display of the Pod
information for the spot in the Instances window.

Pod # – The Pod
# is the number of spot block or spot set in the hour that the ad was
aired.

Pod Pos – The Pod
Pos is the position in the spot block the spot aired based on the total
Pod
Size.

Pod Size – The Pod
Size is the total number of spots in the Pod.

Pod Place
– The Pod
Place is the relative location of the Ad in the Pod.
F – First, M – Middle of L – Last.

 

Pagination and Page Size Control

At the bottom of the results pane there is a Pagination Control. There
are three parts to this control which are described in separate sections
below. First is the Page Size Control
(Show me X items per page) then the Pagination Control
and finally a Go to page option. The Media Log
and Live Mentions reports
use a Day number
pagination control to allow the user to move between days.

 

Page Size Control

The Show me X items per page control allows the user to control the
number of rows of data that are displayed in the results. The default
is 50 rows of data. Use the drop-down to select from the possible options
to increase or decrease the amount of data presented in the results pane.
The results window will automatically refresh on selection of a new value.

 

Pagination

Pagination provides hyperlinks for the page numbers. They are displayed
in blue to indicate it is a link to the page. The current page is indicated
in bold and is a larger font than the rest to show which page the user
is currently on. If there is more than 10 pages of data, additional pages
will be indicated with three dots (…). The arrows < > can be used
to go to the Previous or Next page.

Go to page

The Go to page option allows the user to jump to a specific page. This
option is useful for larger reports with more than 10 pages.

 

Find – Search for text across all pages

The Search for text across all pages at the bottom
of the results page opens the Find window allowing the user to enter text
to search by specified field across all the pages in the results.

Enter the text to search, select the field in which to search and then
click Go to initiate the search.

 

Rows

The bottom right area of the reports displays the number of rows of
data for the page and where applicable the Total Instances and Total Revenue
for the report. The Advertising Expenditure Report
and Share
Reports will
also show the total TRPs and Impressions for the current search when the
Television/Cable
AdRev® demo filter
is used.

 

Pending Verification Report

The Pending Verification Report
can be accessed from the Ad
Analysis,
Advertising
Expenditure,
Share Report, New Accounts,
Network Airplay and
Media Log
reports. Selecting this option will initiate the download of an Excel
file that displays a Pending Verification (Summary) and a Pending Verification
(Detail) sheet of the items that have been analyzed for the selected period,
but which have not yet met the stringent internal verification process.
If the Date
Range selected for the report includes a recent date,
it is possible the report will contain instances of Spots and Songs that
still require verification.

 

Errors and Omissions Report

Media Monitors goes to great lengths
to ensure that it delivers solid and robust analysis results. On very
rare occasions, our systems might miss airplay of an item due to a tuning
problem with a Media Monitors field recorder, a technical failure at the
hosting site or some similar reason, resulting in an Error.  A Media
Outlet may lose transmission, resulting in incomplete data, or an Omission.
We will alert users of these situations, and provide a dedicated report
which in many cases will help pinpoint where the problem lies. The Errors
and Omissions Report can be accessed from the Ad Analysis, Advertising Expenditure,
Share Report, New Accounts,
Network Airplay and
Media Log
reports. Selecting this option will initiate the download of an Excel
file that displays five tabs; Media Monitors ESO, Broadcaster ESO, Account
Title Corrections, Stations Changes and Last Newspaper Dates. 

 

Account Title Modifications report

Accounts and Titles are occasionally
subject to change. This can be for a number of reasons, including the
assigning or correction of internal data, accounts changing hands, campaigns
being revised or other reasons. This report is designed to allow clients
to trace when such changes take place. These are generally corrections
made to spelling or further clarification of an Account or Parent and
are logged here as a result of Media Monitor’s internal data review processes.
The Account Title Modifications report can be accessed from several of
the Report windows using a link found at the bottom of the window. Selecting
this option will initiate the download of an Excel file that displays
items that have had changes made over the previous 90 days. The Change On column shows the date
and time the information was changed. The Operation
column will display what has been changed for the Account. The ‘Account
Before/After’, ‘Parent Before/After’, and ‘Category Before/After’ columns
displays the Before and After status of each Account, Parent or Category.

 

Export

The steps to Export may vary slightly based on the data being exported.

To
Export a report, perform the following steps:

1. From the results window of a report, click the

   Export

   button. The

   Export

   button
   will be disabled while the report is being generated.

(The following steps may vary based on the
Internet Browser being used.)

2. Select what to export;

   Export
   View, View Type, Columns

   . (These options vary based on the
   report and the filters used.)

3. Select the

   Export Format

   .

4. Click

   OK

5. Select the location of the file to be exported.

6. Save

   will save the file
   to the selected folder.