QR Code on Business Cards: A Powerful Way to Engage Clients

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For small businesses looking to reach more consumers

For individuals just getting started with QR Codes

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Network with your clients in a fast, smart, and engaging manner by adding a QR Code to your business card.

With a host of supported integrations, we easily fit into any existing tools & processes you follow.

Automate the creation of QR Codes from spreadsheets or generate them in bulk using brand templates. In one click.

Security experts rated us SOC-2 compliant, meaning we are ready for any security threat.

Business card with a QR Code: What does it mean?

A business card—either digital or physical—with a QR Code simply refers to a contact information card that has a
QR embedded on it. Upon scanning, the QR Code redirects users to details of a person, including name, phone
number, address, email, website, social media handle, or a customized landing/campaign page.

There are 2 ways to use a QR Code on business cards:

1. Create a QR Code for your contact information and embed it on a business card, or
2. Directly share the QR Code via emails, social media, OOH ads, flyers, etc.

A business card with a QR Code is easily the most convenient way to share your personal or company’s contact
information. All users have to do is scan the QR Code, view contact details, and save them on their smartphones
within a few minutes.

This is made possible by VCF (​​virtual contact file)—an online
format used to store contact details and multimedia content across devices.

Why QR Codes on business cards are needed

For convenient and easy information sharing

Traditionally, professionals shared their physical business cards with clients to follow up and stay connected.
This meant the receiver would have to manually type and save contact details on their mobile devices, which can
be time-consuming and inconvenient.

But with a QR Code on a business card, the receiver can simply scan the code, view the information, and save
these details with a few clicks. This allows for easy, convenient, and instant information sharing.

For sharing more than just your contact details

Since traditional business cards have limited space, they can only feature a person’s name, phone number,
company, and/or designation. However, a QR-based business card can let you share much more information—social media links, business location, website address, and
mobile-friendly campaign pages.

For anyone to customize business cards without hiring a professional designer

To design a traditional business card as per your company branding guidelines, people usually hire a designer to
get the job done. The next step is to get the desired number of cards printed. These two processes can involve a
lot of expenses and resources.

However, when you opt for a QR-based digital card, anyone can easily design the card as per their company
guidelines. QR solutions, such as Beaconstac, offer comprehensive QR customization
options to let you design your business cards in alignment with your company branding.

Moreover, Beaconstac lets you save your QR
Code’s design as a template, which can further be reused by your teammates to quickly create a new card
with the same design.

For ascertaining interest and tracking customer engagement

When you share traditional business cards, there is no way to establish your prospect’s interest and track
whether they engaged with your card. They might have either disposed of the card or tried calling you but
couldn’t get through. You wouldn’t know for sure!

But with a dynamic
QR Code on business cards, you can track the following metrics via QR scan tracking:

1. Total number of QR Code scans: Helps you track how many people actually interacted with your card.
2. Top-performing QR campaigns: Suppose you are trying multiple QR-based business cards to A/B test your
   networking efforts. With Beaconstac’s QR
   Code analytics module, you can track performance by campaign to double down on the ones working and
   discontinue/optimize underperforming ones.
3. Total number of unique users: Lets you find out how many unique prospects showed interest in your
   services.
4. Scans by location, time of the day, devices: Helps you figure out client interest from different locations,
   time zones, and mobile devices.

Moreover, you can integrate
Google Analytics with Beaconstac to unlock deeper customer insights such as user behavior, demographics,
in-depth device details, and more.

For editing information even after distributing business cards

Suppose you shipped 5,000 business cards to various prospects and clients with the wrong email address. Will you
have to create new cards with the correct information and print and distribute them again? Not if you use
dynamic QR Codes on business cards.

A dynamic QR Code lets you change the
QR Code’s destination or content without recreating and reprinting the code. This simply means you can
rectify any mistake in your card content at the backend while your users continue to access the latest
information upon scanning the QR Code.

Now, let’s learn how to make a QR Code for business cards with Beaconstac.

Create a QR Code for business cards in 5 simple steps

Step 1: Log in to Beaconstac’s dashboard

Click on ‘QR Codes’ from the left panel. (Note: To create dynamic QR Codes, you can sign-up for a 14-day free trial)

Step 2: Click on ‘+Create QR Code’

Step 3: Select the ‘Digital business card (vCard)’ campaign type

Step 4: Enter all your profile details that you wish to share via the card

Step 5: Customize and design your QR Code

Design the QR Code as per your company branding guidelines by trying out various customization options.

Avoid over customization and ensure ‘EXCELLENT’ scannability.

That’s it. Your business card QR Code is now ready to be deployed.

You can download it in the required formats—PNG, JPG, SVG, PDF, EPS, or a custom format. There’s also an option
to directly share the QR Code on Facebook, Twitter, and LinkedIn.

How to create 2,000 QR Codes for business cards
in <5 minutes

Suppose your teams require hundreds or thousands of QR Codes for business cards. Do you need to set up every
single QR manually? Not if you use Beaconstac’s bulk QR Code generator.

Here’s how you can create up to 2,000 QR Codes in less than 5 minutes:

Step 1: Log in to Beaconstac’s dashboard and click on ‘QR Codes’

Step 2: Click on ‘Bulk Upload’ to get started

Step 3: Choose the ‘Digital business card (vCard)’ campaign

Step 4: Fill in the required information for all business cards

Download our template and fill all the rows and columns with the necessary details.

You can use this spreadsheet to enter details such as card name, person’s name, company, designation, frame text
(CTA), image URLs, and so on.

Pro Tip: You can also remove columns as per your requirements. However, ensure that the data is
consistent, so there are no errors while generating the QR Code batch.

Step 5: Upload the spreadsheet to generate the QR batch

NOTE: Make sure the spreadsheet is in .csv or .xlsx format.

After you upload the spreadsheet, you’ll be taken to the ‘Customize’ tab if there are no errors.

Step 6: Design your QR Code batch

We recommend customizing your QR Codes to attract more scans by using various templates, eye-shapes, logos, frame
text, and more. These updates will automatically apply to the entire QR batch.

Step 7: Label this batch of QR Codes

We highly recommend using a label name to ensure easy management of multiple QR batches for future use.

Enter your desired label name, and click on ‘Apply’.

That’s it! Your batch of business card QR Codes will now be generated and emailed to you. Following that, you can
go to Beaconstac’s dashboard to access the generated batch.

Depending on the size of your QR Code batch, the bulk creation process can take anywhere between 1-5 minutes.

If you wish to learn more about our bulk QR generation feature, connect with our experts by scheduling a free demo.

Creative QR Code business card ideas for professionals

Realtors

In the real estate industry, buyers heavily rely on realtors and agents to purchase a property. Here are some
stats for you to ponder:

1. Almost 9 out of 10 clients buy homes through a real estate agent.
2. Buyers typically search for 8 weeks before finalizing their purchase.

Source: National
Association of REALTORS®

What does this mean?

Real estate agents must stay at the top of their clients’ minds as they navigate the property-hunting
process.

How can realtors achieve so?

By sharing QR Code-powered business cards with buyers.

This form of contact sharing allows for convenient and quick networking. During an in-person property demo,
realtors can share their cards with a QR Code. Users just need to scan it and save the agent’s details on their
smartphones (it takes <2 minutes).

As buyers take time to finalize their purchase—which can take a few months—you can retarget them on Google and
Facebook with a dynamic QR Code.

Furthermore, realtors can take client networking to the next level by embedding a business card QR on real estate
signs. Suppose a client passes through an available property and notices a QR Code on a board outside the
property.

Upon scanning, the user can view the realtor’s contact information or a video tour of the property, for instance,
a Youtube video linked to a QR Code.
This helps realtors network with clients even when they are not physically present at the property.

Business Consultants

Consultants tend to share traditional business cards with their clients that are often discarded
within a week. Business professionals can avoid this by opting for a business card or name tag with a QR
Code.

Once clients scan the QR, they can immediately save the consultant’s information on their smartphones. Therefore,
if the card is misplaced or discarded in the future, the client still has the consultant’s details to stay
connected.

During business conferences, consultants can also embed business card QR Codes on their booth stands. This helps
interested clients contact business professionals at their convenience—even when a consultant is not physically
present at the booth.

Sales Professionals

Sales professionals across industries can use QR-based business cards to network in a smart and quick manner.

This is how Abby Hafenbredl, Vice President of Sales
at Sage Freight, used a business card with a QR Code:

Here’s another use-case for sales professionals to leverage a business card QR Code:

Consider WeWork’s Community Managers.

One of their key responsibilities is to upsell to existing clients. These professionals can install their
business cards with QR Codes across the WeWork establishment. This way, companies operating from that specific
WeWork can scan the QR at their convenience and get in touch with a Community Manager for any requirement they
may have.

The convenience, speed, and benefits of using QR Codes on business cards help boost their adoption among
professionals across industries. Check out some more creative QR business card designs:

Case Study: How PatientPoint—a healthcare marketing company—leverages Beaconstac for business cards with QR Codes.

Things to keep in mind when using QR Codes on
business cards

Avoid over customization of QR Codes

When designing your business card QR Code, make sure to avoid over customization. This is because heavily a
customized QR can lead to erroneous scans. Remember, the goal is to reflect your brand identity and not lose
revenue-generating scans by over-customizing your QR Code.

Added Tips:

1. We recommend using a different color scheme for the QR Code and its background—in contrast with each
   other.
2. Scan and test the QR Code before deploying to ensure it leads to the correct information.

Here’s how Beaconstac reports the scannability of a poorly customized QR Code:

Ideally size and print your QR Codes

If you are planning to print QR Codes and embed them on business cards, it is crucial to get their sizing right.
If the QR size is too small or too big, it can result in a loss of scans.

Here’s a rule you can follow for an optimal QR Code size:

QR Size (width*length) = Scanning Distance/10

For example, if the scanning distance between a smartphone and a business card is 10 cm, then the QR Code has to
be at least 1 cm x 1 cm.

Next, choose a high-quality image format for QR Codes, such as PNG, to embed on business cards. Moreover, use
scalable vector formats such as SVG and EPS as they help you avoid pixelation when resizing the QR Code.

Check out our complete QR Code printing
guidelines.

Link to multimedia content

Gone are the days when you could share only your phone number, email address, company name, and designation via
your business card. By embedding a QR Code on it, you can link the card to various types of multimedia
content—user image, Google Maps location, mobile-friendly landing
page, website address, and social media channels.

BONUS: Through a recent product update, Beaconstac’s QR Codes let you link your business card to more than
20+ social media platforms.

What is the cost of QR Codes for business
cards?

With Beaconstac’s QR Code solution, you can choose from a wide range of pricing plans—suitable for individuals
and businesses of all sizes.

Check out our full list of QR Code pricing plans.

We also offer custom Enterprise plans for large companies that come with tiered pricing based on your
requirements. The highlights of these plans include white-labeling of the QR platform, custom domain & SSL, a
dedicated Customer Success Manager, and much more.

Get in touch with our experts if you wish to learn more about our Enterprise QR Code
pricing plans.