Product Lead Interview experience at Gojek – PM School Blog

Product Lead Interview experience at Gojek

Round 1 – Exploratory call
Round 2 – Engineering collaboration call
Round 3 – Data-driven approach
Round 4 – Customer Design & Focus
Round 5 – Values and communication

Round 1 – Exploratory call

Exploratory call for 45 minutes to check profile, understand my work experience relevancy to the open role at Gojek. Was asked some general questions around the resume and behavioural questions such as what product metrics I own at my current company. The panelist also asked me to share past instances wherein I moved a metric and made real impact to a business OKR.

Round 2 – Engineering collaboration call

With an engineering lead. Most of the questions were to gauge how I work / collaborate with engineers. Managing engineering expectations and Product / Tech balance

Q1. Share an experience where the product expectations were clear, but engineering team was finding it difficult to architect the solution. And what did you do
to unblock them?

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Q2. Can you elaborate a past experience where you worked with engineers and motivated them to achieve an unrealistic deadline?

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Q3. Has there been cases when you shared certain requirements with the engineering team, and they came up with technical limitations and possible tech debt
that should be prioritised before the product requirements? How did you manage it?

Round 3 – Data-driven approach with 2 panelists

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Q1. What metrics do you own for the Product at the present company? How do these metrics generate RoI for end users / customers? 
Approach for Q1: Shared a companywide North star metric and the team-level KPIs. Clarity of the product value proposition and how it impacts end users, business here
is critical. 

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Q2. Say you had built an MVP for photo-sharing app, what metrics would be looking at – think that you have to create a dashboard of metrics for your team and multiple other teams, hierarchy? Follow-up, how would you communicate success to upper management?

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Approach for Q2 above – List down the MVP feature-set. Highlight your assumptions. Then come up with a list of metrics across different product lifecycle stages – 

1. Acquisition (Active users, DAUs, MAUs)
2. Adoption (Photo upload #s, Week-on week % growth, Action metrics to track)
3. Retention (Session Time, Frequency of uploads WoW or MoM i.e. Time between
   subsequent photo uploads for different user personas, Feed consumption KPIs)
4. User experience (Time to upload photos, Time to signup / create account,
   Abandonment in signup to first upload funnel, Profile creation steps)

Round 4 – Customer Design & Focus

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Q1. Pick an existing massy product. And think that you are to enter the same market with your product? What is your process to figure the next steps, assuming you can
work with the panelist and discuss this case study together? Then how would we figure what to build with limited resources – prioritisation criteria asks? Sketch a
wireframe for your suggestions?

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Q2. How would you carve out an experience for drivers on Gojek app who are not utilised? Engage drivers and retain them on the platform – you got this problem
statement, now how would you align design team to work on this?

Round 5 – Values and communication

Q1. Say your colleague from another team tells you that they were bullied by an employee, how would you tackle this situation?

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Q2. How do you manage working with distributed teams across different geographies? Have you faced any issues communicating with them?

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Q3. Has there been a situation in the past, when a person reporting to you was not motivated or happy? And how did you tackle this?

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Q4. Do Junior PMs report to you? Has there been a situation when they were not clear on their responsibilities and you had to step in to resolve conflict? How did you
manage resolution?

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