Product Distribution Strategy: The Ultimate Guide [Infographic]

 When expanding into new markets, the best brands know that staying on top of their entire sales process is critical to sealing the deal. But how can you stay on top of your sales process if you aren’t engaged in it each step of the way? Product distribution is one important step that often goes overlooked as brands opt for the cheapest or easiest option rather than devising a legitimate distribution strategy. In this post, we will tell you everything you need to know about product distribution, from different distribution strategies to who is who in the industry, so you can refine your own distribution strategy to achieve peak performance on the shelf.

 

 

2. Distribution’s Favorite Channels

3. The Three Types Of Distribution

4. Who’s Who?

 

What Is Product Distribution?

Let’s get technical. Distribution entails making a product available for purchase by dispersing it through the market. It involves transportation, packaging, and delivery. Distribution is fundamental to a company’s sales.  

A distributor is defined as someone who purchases products, stores them, and then sells them through a distribution channel. They are in between manufacturers and retailers or consumers, working on behalf of a particular company as opposed to representing themselves. Usually, distributors partake in collaborative relationships with clients and manufacturers.

The right distributor enhances a company’s exposure in the product market and can give an edge in terms of speed and efficiency.