Our guide to Facebook Business Manager - Broadly, Partnering to grow local service businesses every day

Meta Business Manager, the social media management platform previously known as Facebook Business Manager, is the go-to tool for managing Instagram, Facebook marketing and Facebook advertising activities.

In this complete guide to Meta Business Manager we’ll explain:

What

Facebook Business Manager

(aka Meta Business Manager) is
The difference between

Facebook Business Manager

and

Meta Business Suite
The benefits of

Facebook Business Manager

(now Meta Business Manager)
How to create a

Facebook Business Manager account

Meta is the name of Facebook’s parent company, the owners of not only Facebook, but also Instagram, WhatsApp and Facebook Messenger. As a result, Facebook Business Manager has changed names and now goes by Meta Business Manager. Because people still search for and refer to the Facebook marketing tool by its former name, we’ll refer to Facebook Business Manager and Meta Business Manager interchangeably in this guide.

Keep reading to find out everything you need to know about Meta Business Manager.

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What is

Facebook Business Manager

(aka Meta Business Manager)?

As the name suggests, companies use Meta Business Manager to manage business activity on Facebook and other Meta-owned properties such as Instagram.

You and your team members can use Facebook Business Manager to:

Create Instagram and Facebook ads
for your

small business
Manage Facebook Pages and Instagram accounts and notifications
for your local business
Add new ad accounts, new pages and new Instagram accounts
as needed
Share access to these accounts
with your organization’s colleagues and vendors without using your

personal Facebook account
Manage permissions to collaborate as a team
without having to

request access

to be friends on Facebook —

add people

easily as needed and grant

employee access

seamlessly
Track your company performance
across multiple

Facebook Pages

and

ad accounts

Facebook Business Manager

the same as

Meta Business Suite

Not exactly. Facebook Business Manager is now Meta Business Manager. Meta Business Suite is a separate tool from Meta Business Manager that allows companies to bring their Facebook, Instagram and Facebook Messenger tools together and manage them in one place as a team.

Facebook is transitioning Facebook Business Manager users over to Meta Business Suite, but you have the option to revert back to using Meta Business Manager if you prefer.

What is Meta

Ads Manager

Meta also offers other Facebook marketing tools, such as Meta Ads Manager, to promote your business on Facebook. Use Meta Ads Manager to manage Facebook ad accounts and launch and manage ad campaigns on Facebook, Instagram, Messenger and the Facebook Audience Network.

Meta Ads Manager offers real-time insights about campaign performance, including information about how many conversions your campaign is generating. You can use Meta Ads Manager to reach custom audiences, such as website visitors who have spent time browsing your product catalogs.

You must have a Facebook Business Page to use Ads Manager. Once you do, you will have an Ads Manager account by default. To start using it:

View your

Facebook ad account

settings
Set up a

payment method
Learn about what’s involved in creating

Facebook ads

and launch your first

ad campaign

Note: You can manage ads within Meta Business Manager and Meta Business Suite, but this is a stand-alone option for managing Facebook advertising alone.

What are the benefits of

Facebook Business Manager

Here are the top reasons marketers use a Facebook Business Manager account (now Meta Business Manager) among their digital marketing and social media marketing tools.

1: Maintain control over your Facebook and

Instagram accounts

while collaborating with

team members

Share admin access easily or, if you’re part of an agency, manage your client’s pages seamlessly. This one-stop shop can be used to manage your business assets including:

Facebook Pages
Instagram accounts
Meta pixels (formerly known as

Facebook pixels

)
Instagram and

Facebook ad accounts

2: Save time managing multiple

business assets

Facebook Business Pages

and

Facebook Ad accounts

from one platform

Collaborate across teams and across accounts in one place. Add ad accounts, new pages and Instagram accounts as needed.

3: Maintain personal privacy

No need to use your personal profile to manage your Facebook and Instagram accounts. Your colleagues will only be able to see your name, work email address and the Facebook Pages and ad accounts you have permissions to access, according to Meta Business Help Center.

4: Ensure security

Use Meta Business Manager’s Security Center to add and remove admins as needed, check your business verification status and require two-factor authentication.

How to create a

Facebook Business Manager account

Follow these step-by-step instructions to get started and set up Facebook Business Manager today.

Step 1: Create a Facebook profile, if you don’t already have one

You need a Facebook account to create a Facebook Business Manager account. This is to confirm your identity.

Step 2: Create a Meta Business Manager account

Follow these steps to create your Meta Business Manager account:

Visit

business.facebook.com

/overview
Click or tap “Create Account”
Enter your

business name

, your personal name and work email address
Click or tap “Next”
Enter your business information and submit

Step 3:

Add people

you work with to your Meta Business Manager account

Assign whatever permissions you’d like, so they can access the appropriate business assets based on their role.

Step 4: (Optional) Initiate the business verification process within the Security Center

Navigate to the Security Center within Business Manager
Click or tap “Start Verification”
Enter your

business info

.
Click or tap “Next”
Select the right business from the list that will appear or select “None of these match” if applicable
Confirm everything is correct
Receive a verification code via text message to your business

phone number

, a phone call to your business

phone number

or email to your

business email
Enter your verification code
Click or tap “Submit”

How to add

Facebook Business Pages

to your Meta Business Manager account

Step 1: Before you can

add pages

to your Meta Business Manager, do these things first

Make sure you have a primary

Facebook Page

where you can

request access
You need to have been an admin on the

Facebook Page

for more than seven days; if not, you need to

request access

to the page.
You must be an admin within

Facebook Business Manager
Confirm the

Facebook Page

you want to add is not owned by another business
If your

Facebook Page

is linked to a business

Instagram account

, be sure to add your

Instagram account

to Meta Business Manager as well.