Ola Cabs- Redesign concept

Mobile App | UX design exercise

Ola Cabs is an Indian origin online transportation network company. Within a small time frame, Ola owned a place in Indian Smartphone users’ Homepage.

Nowadays, focusing on the experience of the user and making them happy is not just a small task. Their likes and interests changing every day. People are expecting an advanced experience. Giving the best and make them satisfied would be the best thing that a designer can do.

Behind the design

When I moved to the brand new city ‘Gurgaon’, I’ve started to use multiple mobile apps to book my cab. I would say “Uber & Ola are the most common apps that I have used ever. From the experience, I started to think in a way that how to make them even more easier to book a cab and make payment. I’ve gone through the design and the experience and I met some pain points that we could solve. So I took the redesign project as a design exercise.

What’s the users opinion about Ola?

“I met a few people who are using Ola for a long time. We had a casual talk. Meantime we thought to have lunch and I suggested to book Ola. Intentionally I requested to do that so I can observe what’s happening with therebetween a User and Ola.”

The interface of the App would be the first thing that people will notice. A good interface can please the user. I just collected some general feedback from the circle.

From their conversation, what I learned was,

How can I solve this through the design?

Based on the pain points, I realized that It would be great if we can do something ‘Wowww’ in the design.

Assumptions

UI Improvements: Beautification of the interface may work.

Organising the Contents: Well arranged contents on the screen would be a good visual treatment to the user.

Improving the UX Perspective: Sometimes breaking the conventional rules may bring a new experience.

What’s my take on the design?

Smartphones are getting bigger now. But still running with the old design for 4 inches display is really difficult. Small experiments would make a huge impact without adding unnecessary features.

Image source- Pexels

Meantime, I noticed that my friend was struggling with his broken mobile and I asked what ‘happened Dheeraj’? He answered,

“Oh Man! I was having my breakfast and I tried to book my Cab with the single hand but my bad luck, It fell down and see. It’s gone.”

Yes! It’s all about the reachability.

Dheeraj’s problem was not just his problem. How can you manage your 5.5″ bigger screen with just a single hand?

According to the study, 49% of people are using their smartphone with their One-hand. And the most reachable area in a phone would be,

Courtesy- Rule of Thumb from Alex Kirhenstein

The new Ola App is designed with focusing on the Reachability of the User’s Finger on the Screen.

Let’s see the design process

High fidelity WireframesVisual Design

Let’s have a closer look

The result- what will be the impact of the new design?

Yes! The redefined new Ola design will have user acceptance because of the new Experience and Visual treatment.

Cleanness of User Interface: The users will be attracted by the aesthetics of the new app.

The search bar on the Sweet-spot: Apart from the Visual changes, the new experience will grab the users into Ola. Through breaking the conventional rule of the search bar, we are solving the most common problem of a user.

Less time consuming: Through the redesigned Ola app, the users can consume their time to book a cab. Time consumption leads to more users into the app.

Business growth

More users on the hand mean more acceptance of the user’s heart. Once the users are amazed and feel “Wowwwwww” with the new design solution (Let’s say New Experience), Of course, that would be a great Victory.