Meta for Business

Every month, 400 million people around the world use events on Facebook to discover and connect with everything from parties with friends to things happening in their communities. And nearly 30% of all the events people connect to — like concerts, community events and special nights at bars and restaurants — are created by Pages.

Giving events a boost

To make it easier for businesses to reach even more people for their events, we’re announcing new features that help Pages promote their events and see how they’re performing.

In the coming weeks, Pages will be able to create ads for desktop and mobile News Feed that boost awareness of events and drive responses. Previously, these types of ads were only shown in the right-hand column on desktop.

Here’s how the new event ad will look:

Page owners around the world will be able to create event response ads in both the Ad Create tool and Power Editor

Event insights

Event hosts can now view insights in the right-hand column of an event page. These insights show hosts:

• The number of people who’ve seen a link to the event on Facebook

• The number of people who’ve viewed the event

• The number of joins, saves and maybes the event has received

These insights represent the first step we’re taking to help Pages better understand what’s working and not working when promoting their events.

Highlighting events

Here are some pre-existing features that can help Pages raise further awareness of their events:

For Pages that often host events, the Events tab is a great way to share upcoming events in a single view. (If you don’t see the tab on your Page, click the More menu and reorder your tabs so Events is one of the first to appear.) People that visit a Page on mobile can also scroll through the Upcoming Events section to see the events a Page is hosting that week.

In addition to the enhancements we’ve made to events for Pages, we’re also improving the events experience for people on Facebook. Each person’s events page has a new look and feel to better highlight their upcoming events and showcase new events, including suggested events based on information such as the Pages they like, their location and the day of the week.

So, if you haven’t already, give events a try for your Page. And be on the lookout for more improvements to events in the coming months.