Majors – The Culverhouse College of Business

Undergraduate Majors at Culverhouse

Learn more about our undergraduate majors on their respective departmental websites below or visit The University of Alabama course catalog to browse degree requirements, minors, concentrations, admission info, and policies.

The Culverhouse School of Accountancy offers a broad range of course specializations focused on teaching students to responsibly and intelligently manage financial accounts. Classes include public accounting, management accounting, auditing, taxation, and nonprofit accounting.

Economics majors are well versed in math, acting as exceptional logical thinkers with an interest in human systems. A degree in Economics takes Culverhouse graduates from the classroom to the boardroom with excellent preparation for those interested in a wide array of fields.

Careers in Finance allow graduates to choose which of today’s market sectors will define tomorrow’s economies. The undergraduate Finance program offers courses designed to develop the student’s analytical skills and abilities. Undergraduate students seeking a degree in finance must select an additional major or specialization.

The general business major program is designed for students desiring a broad understanding of business that spans all facets of the business enterprise, providing them with a broad philosophical and economic perspective about business operations. This major is intended for business students who wish to gain breadth within their undergraduate studies. It is particularly appropriate for students who wish to combine a study of business with a minor or extended coursework in a non-business field.

The Management major provides students the opportunity to develop analytical and interpersonal skills that create value for any enterprise. Management majors are typically interested in introductory management training programs such as learning how to start a business, understanding the workings of health care organizations, and gaining insight into how human resources work in organizations.

Management Information Systems is where business meets technology. Students should be interested in jump-starting their careers to become business analysts, consultants, innovators, and entrepreneurs.

Marketing is primarily concerned with two main concepts: the identification and assessment of consumer and industrial market needs and the development of marketing programs to satisfy those needs. Marketing personnel in profit and nonprofit organizations analyze markets and industries to define new opportunities and refine existing opportunities.

Operations management focuses on the effective management of the resources and activities that produce and deliver the goods and services of any business. OM professionals manage the people, materials, equipment, and information resources that a business needs in order to produce and deliver its goods and services.