Lancer Skincare Launches Virtual Dermatology Shop with ByondXR

Fast-growing virtual tech startup ByondXR is teaming up with Lancer Skincare , the premier Beverly Hills-based international skincare brand, to launch the Virtual Lancer Dermatology Shop.

Led by celebrity dermatologist Dr. Harold Lancer, Lancer Skincare’s new virtual store will provide customers with in-home benefits of the Lancer Dermatology practice through a curated, digital experience that steps into the newly growing metaverse. The launch of the virtual store will facilitate Lancer Skincare’s entry into the 3D realm, inviting customers into an engaging and educational experience that offers the chance to discover new products and expertise from Dr. Lancer himself, despite geographical limits. 

“I have been dedicated to developing effective treatments to keep people looking their best throughout my career and with the Lancer Skincare virtual store, customers will be able to benefit from a consultation without having to travel to my office,” said Dr. Lancer. “We want to create an inviting and innovative space that encourages them to start a better skin routine and leave the experience having learned something valuable.” 

Founded in 1983, Dr. Lancer has brought his philosophy of “From Practice To Product” to life, developing a range of award-winning products that simulate the attention-to-detail and service provided to clients at the Lancer Dermatology Clinic in Beverly Hills. With a long list of A-list clients including Beyonce, Kim Kardashian West, and Jennifer Lopez, Lancer Skincare has become a pioneer of dermatological care, combining their industry expertise with cutting-edge technology and superior products. 

The Store

As the first dermatology-based prestige skincare brand and medical practice in the U.S. to offer customers a fully virtual retail experience, Lancer Skincare’s new store will incorporate a variety of immersive offerings, beginning with a skin quiz featuring an avatar of Dr. Lancer to provide product recommendations upon entry. Customers will then be directed to a shoppable product wall before being redirected to Lancer Skincare’s website to complete purchases. 

The virtual store will also include a media section with informational brand videos, along with beauty and skincare tips from Dr. Lancer and Lancer Skincare brand ambassador, Candace Cameron Bure. Dedicated rooms will be incorporated into the virtual space in early 2022 which will address specific skincare concerns, host virtual customer events and provide additional immersive experiences for shoppers.

“Lancer Skincare is innovative, agile and inclusive, and this new experience is aimed at inspiring and engaging our customers in customizing their skincare regimen,” said Lancer Skincare CEO Tracey Sameyah. “We believe that every consumer should have access to credible knowledge for skin health and personalized product recommendations, and our new virtual store will provide that for customers.”

In the midst of a dramatically changing e-commerce market, ByondXR’s immersive virtual experiences bridge the gap between shopping online and visiting a physical store, allowing for customers to make a more personalized connection with brands. With innovative, true-to-life renderings, ByondXR’s technology will allow Lancer Skincare to expand its digital footprint and provide new experiences for customers throughout the world that align with the developing metaverse.  

“It is a true honor to work with Dr. Lancer and his team at Lancer Skincare,” said Noam Levavi, CEO at ByondXR. “Their vision of personalizing a virtual experience with Lancer Skincare for any client at any place and time is ingenious, and introduces dermatology-based skincare to the metaverse for the first time.”

The virtual Lancer Skincare store is now available to experience at LancerSkincare.com , and more information on the Clarifying Spot Solution here