LEANSTACK Is Lean Canvas | LEANSTACK

Go from idea to paying customers (aka traction) without a product.

Understand your customers better than they do.

Get buy-in from your key investors and stakeholders.

Step-by-step recipes, strategies, and case-studies for taking an idea from concept to product/market fit.

There’s never been a better time to act on your “big idea”.

The way we build products has fundamentally changed.

Replaces long and boring business plans with a 1-page Lean Canvas that gets read.

What is a Lean Canvas?

Lean Canvas is a 1-page business plan template created by Ash Maurya that helps you deconstruct your idea
into its key assumptions using 9 basic building blocks.

It is adapted from Alex Osterwalder’s Business Model Canvas and optimized for the Lean Startup methodology with
a big emphasis on finding customer problems worth solving.

Why Lean Canvas vs Business Model Canvas?

Capture your idea in 20 minutes versus 20 weeks

Compared to writing a business plan which can take several weeks or months,
you can outline multiple possible business models on a Lean Canvas in one afternoon.

More important, a single page business model is much easier to share with others which
means it will be read by more people and also more frequently updated.

Brainstorm multiple variants

When you don’t know what you don’t know, you cannot afford to blindly execute on a single idea which may
lead you to a local maxima.

LEANSTACK instead shows you how to pit multiple variants of your idea next to each other, so you search for the optimal
realization of your vision.

“I use Lean Canvas to replace traditional business plans in my MBA Marketing Strategies Course.”

Jim Shankle, Professor at Northwestern University

Turn your business model into a traction model

With your business model story defined, your next step is testing the viability of your business model.
Instead of spending countless hours plugging numbers into a spreadsheet, LEANSTACK’s metrics modeler allows you
to quickly estimate the viability of your business model using a handful of key metrics.

Finally, you’ll be able to chart out a roadmap quantifying the signifiant milestones in your journey from ideation to scale.

The traction model is to the financial forecast what the Lean Canvas is to the business plan.