IMPORTANCE OF CREATIVITY IN BUSINESS | Top B-school | SOIL

Nowadays, one of the most in-demand abilities is creative thinking. Workers that use creative and distinctive techniques to solve issues and conquer hurdles are valued by employers. The capacity to generate fresh or inventive ideas and transform them into reality is referred to as creativity. Businesses may employ creativity in the workplace to come up with new ideas or build more pleasant and collaborative work cultures. Employees that are creative are more likely to think outside the box and try new things.

Aside from experimenting, the creative process also includes asking questions and considering challenges from several angles. These characteristics can aid in more effective brainstorming and collaborative behaviours, which can assist businesses and employees achieve a competitive advantage and increase productivity. Business requires creative thinking since it aids in the improvement of circumstances where finding a solution is challenging. It also allows people to perceive their difficulties from a different perspective. They can then utilise their creativity to come up with novel solutions.

Today’s businesses also often encounter constantly changing environments. As a result, professionals need to assess new situations quickly and develop strategies to navigate them. With creativity, businesses can not only meet the existing challenges but also think ahead. By implementing regular brainstorming or creative-thinking processes, these professionals can continue coming up with new, improved or exciting ideas that meet their markets’ current and future needs.

Benefits of creativity in business are:

• Identifies new opportunities: Creative-thinking techniques challenge individuals’ current ways of thinking about or doing things. When they look beyond what already exists, it can open their minds to new or unexpected opportunities.
• Embraces challenges or risks: An essential component of creative thinking is the willingness to experiment. Experimentation allows individuals to try new ideas to determine whether they work or present a feasible solution.
• Promotes innovation: Innovation represents the process of introducing and utilizing new ideas or concepts. Creative thinking enables individuals to look at things from all different angles to create something new.
• Stimulates the mind: Creative thinking exercises often incorporate fun or exciting activities that stimulate different areas of the mind than day-to-day tasks do. Creativity also encourages individuals to look for ideas in everything, making them pay attention to seemingly small details or patterns.
• Improves collaboration: Effective collaboration requires team members and leaders to accept and listen to one another. Because creative thinking promotes open-mindedness and flexibility, individuals who use this skill may show more willingness to try others’ ideas

Ways to incorporate creativity in business are

• Don’t Be Afraid to Take Risks
• Don’t Punish Failure
• Provide the Resources Necessary to Innovate:
• Don’t Try to Measure Results Too Quickly
• Maintain an Open Mind
• Foster Collaboration
• Encourage Diversity

In the same line, the focus of SOIL towards encouraging innovating thinking and out of the box ideas comes from the Design thinking process that is incorporated completely in the curriculum. Design Thinking is a way of life which enables you to take creative approaches to problem solving. It is process where we try to understand the user, get their perspective and redefine problems to find creative solutions. The core of design thinking is understanding the problem and coming up creative and easy solutions.

Businesses with innovative concepts stand out. If creativity and innovation were not there, every organisation would follow the same patterns. Today’s businesses require a high level of inventiveness, especially in a market where cutting-edge technology is essential. With the ever-changing world, being creative in business has become a necessity, much as effective communication and corporate social responsibility have. To optimise their work and adapt with the changing business climate, businesses must figure out how to incorporate a creativity culture into their operations. To stay ahead of the game and advance to the next level, businesses must generate new concepts to set themselves apart from the competition.

Abhishek Sharma
PGDM, Class of 2023