How to Add a Business to Google Maps Without an Address
Google Maps is an excellent marketing resource for local businesses, but not every business operates from a physical location. Business owners who want their businesses listed but don’t have a physical location can still find their way onto Google Maps. The listing will generate customer leads and help to grow the business through new customer acquisition. Any business without a physical location should still pursue a Google Maps listing.
No-Address Businesses
Many businesses operate without having a physical location for customers. Mobile mechanics and welders, web-based companies, delivery services, and other businesses that don’t require customers to visit a physical location are still valuable members of the local economy. Some of these businesses may actually have a physical location that is not customer-facing.
Running a no-address business is becoming increasingly popular, especially with the growth of web-based businesses and remote work. These businesses should still consider listing on Google Maps in the city where the business is registered to generate leads and contacts in the local community. The listing is valuable, even for businesses operating on a national or global scale.
Google Business Location Requirements
Google Maps has requirements for local business listings. Even when your business doesn’t want to display an address in the listing, Google requires a mailing address for the business. This verifies that the business exists and is registered in the area where the listing will appear. Without this verification process, fake businesses could populate listings and dilute the validity of Google Maps.
To register a business with Google Maps, Google Support says you must first add your information through Google My Business. You also need to sign in to your Google account to move through this process. Use your business email when setting up the initial Google account to keep everything separate from your personal account. It’s not mandatory, but it keeps the business under a separate digital roof.
After signing in and entering the Google My Business setup, go ahead and enter your business address. Don’t worry; the address will not be listed on the Google Maps listing. Select the “I deliver goods and services to my customers” option, and your business will have a listing without an address. After selecting this option, go ahead and enter your service areas and business specifics for the listing.
The service areas are especially important because that is where your business will appear. ThriveHive recommends you enter these correctly to have your listing appear in the most relevant search queries.
Google My Business Support
If you struggle to implement the listing, Google Support can answer most of your questions. One of the most common issues is a listing that does not show all of the business information. This situation happens because the business is not yet verified. Google mails a card to the address with a verification code to ensure the business is functioning at the designated address.
If another issue arises, the support site has a full community of helpful people, and you can contact Google directly. Try the online help and the community before contacting support because the answers are often easy to find for basic issues. You can’t verify the business listing without completing all the steps, and support does not change this reality.