How Self Promotion Boosts Business | Mailchimp

Control your own narrative. Without your input, people will create their own narrative about who you are and what you do. When you design your own story, even if it’s aspirational, you have an incentive to stick to it. It’s easier to tell people who you are early on, rather than try to shift your audience’s mindset down the road.

Share the best stuff. You don’t need to wait for a PR agency to cherry-pick your most media-worthy moments. You can raise your brand’s profile in compelling ways right now. Think of it like this: When you enthusiastically tell your best friend great news, they experience joy with you. You can replicate this by sharing your wins (or even your struggles) with audiences on your social channels.

Capture emotion in video. There’s a reason video performs so well across social media. Video is a way to put your authentic self in front of your audience. Viewers feel like they know the people featured in videos. It’s a cost-effective tool for introducing yourself to people you haven’t met, and it can have a greater impact than other content.

Be nice and save money. PR, at its core, is about how you behave in public. Good manners cost nothing, so give extra care in customer service interactions, take your time when talking with people about your business, and remember to be pleasant in every interaction you have. That way, you constantly promote positive qualities of your business—at no cost to you.

Grow your audience. Acquiring new customers is more expensive than nurturing your existing customer database. Self-promotion helps you share new products, services, and wins, and generally reminds your audience that you exist. This, in turn, prompts word-of-mouth recommendations, which is the most cost-effective way to grow your audience.

Share what you know. It’s easy to keep growing your audience when you share valuable information that will help them. Arguably, the easiest way to raise your personal profile is to share your area of expertise—which is your business, your field, and what you do. This type of content creates and maintains engagement.