GameBox App | Goodboy Digital

Brands-on experience

The GameBox is a living manifestation of the Cartoon Network brand. We looked long and hard at how the identity and essence is communicated in linear TV and came up with a plan to make it fully interactive.

The use of highly dynamic, animated 3D ‘boxes’ on air was the perfect starting point for us. We ran with it and created an infinite 3D grid where viewers can inspire themselves by swiping around all of the content, finding games and playing with the inbuilt interactive toys.

Of course it’s not just the Cartoon Network brand that we needed to communicate but all of the various shows and characters that it represents. As well as finding games through the infinite grid, visitors can also tap on characters and assets from specific shows to re-filter the entire grid to display just content from that show.

The whole experience is literally as though the TV channel has come alive in the player’s hands and makes the GameBox the perfect compliment to the TV channel and brand as a whole.