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Four Core Company Values

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> Four Core Company Values

Contribution |
Understanding | Collaboration |
Integrity | So what?

If you were going to set four core values for an organization, what would
they be? Here is one possible set.

In summary, ‘Contribution’ is a powerful and ever-present guiding value
that works well as a primary driver. ‘Understanding’ and knowledge is a core
competence of many companies. ‘Collaboration’ turns this into a joint affair and moderates selfishness. ‘Integrity’ brings it all together in the individual.

Contribution

At the end of each day, we ask ourselves: What did I contribute today? When
looking ahead, we seek ways that will contribute most.

We can contribute on many levels, to society, customers, company, team,
product and service. We contribute through our daily jobs and also through
improving our approaches and adding to the bigger picture. With attention to
detail, we produce consistently high quality results. With flexibility and
innovation, we produce new value.

Understanding

We develop
a deeper understanding of business and of people in order to work better
together and maximize our total contribution.

It is not enough to ‘know’, we must also understand. If we do not understand,
how can we contribute? And if we understand well, we can contribute so much
more.

To achieve this, understanding is important for each of us. To contribute
more we must understand our business and our customers. To collaborate well we must
understand ourselves and each other. Going beyond ignorance and assumption means
we have a learning approach, always seeking to understand better.

Collaboration

Through collaboration we multiply our contribution.

Together, we are stronger and can contribute more. Shared goals and mutual
support lead to greater success than isolated work and individual focus.

Trust and care are important for collaboration. Without trust, we waste time
waiting and chasing one another. Without personal care, one person may gain but
at a cost to others, leading to a net loss of contribution.

Integrity

Underpinning all our work, we think and act with integrity.

To achieve the above requires personal and collective integrity. Our
brand is both fragile and powerful and requires our constant attention. We take
to heart our values, vision and mission. We are honest, reliable and caring in
our dealings with other people, both within the organization and with customers
and others stakeholders.

Who we are is what our company is.