E-commerce Business Plan Template | Free Sample | PandaDoc

If the business has legally been in existence for a little while, add some context for what’s been accomplished since the business was founded and where it’s at now e.g., logos created, trademarks registered, etc.

​[Sender.Company] is headquartered at [Sender.StreetAddress], [Sender.City], [Sender.State][Sender.PostalCode] and operates in the (industry). [Sender.Company] was founded in (month, year) by (Founder.Name).

​[Sender.Company] seeks to offer (a general description of specific products or services to be offered) in response to what management has identified as a clear market need.

Products and Services

​[Sender.Company] will sell (specific products or services to be sold). The products sold by [Sender.Company] will stand apart from the competition due to (explain the unique selling proposition of the product to be sold).[Sender.Company] will also provide (describe any supplementary products or services offered).

Website Design

​[Sender.Company] will develop a website whose key elements will include the following:

• Home page

• About section explaining the company’s mission

• Database of products

• Shopping cart system

• Help and FAQ pages

The website will be built by an established development firm and designed by an accomplished web designer, with the process supervised by [Sender.Company]’s designated supervisor.

Management Team

​[Sender.Company] is led by (Manager.Name) who has been in the e-commerce industry for (number) years.

Previously, (Manager.Name) worked as (job title) at (previous company) and acquired in-depth knowledge of the e-commerce industry as well as the (industry name) industry and the needs of the mass consumer.

Add brief biographies for any other key members of the management team to give your audience more insight into the people behind the company, so they feel more confident investing.